Melissa Mckeen Coffman Email & Phone Number

Greater New York City Area

TELECOM PRACTICE LEAD - Responsible for the overall leadership of multiple, high-profile client relationships including the development and execution of strategic plans, events, customer outreach, and financial account oversight.ACCOUNT LEADERSHIP - Exceptionally skilled in managing complex, large scale campaigns with demanding goals and timelines, while leading team members to perform at their best. Holding a critical role in building client relationships and harnessing full agency competencies to deliver successful client outcomes. Overseeing account management team and overall agency department utilization.ENGAGEMENT STRATEGY – Adept in delivering impactful marketing solutions by facilitating communications and delivering memorable work. Responsible for providing both strategic and tactical leadership between external clients and internal teams. Strong mastery of integrated marketing, including campaign strategy, execution, and success metrics.BUSINESS ACQUISITION & GROWTH - A key player in the sales process, building strategic relationships with potential clients and partners. A contributor to business development initiatives through developing proposals and pitch materials, internal marketing assets,and growing existing account contract retainers and annual budgets.

New Canaan, Ct

Oversaw multiple client relationships simultaneously while delivering large-scale website builds, campaigns, mobile applications on time and on budget. Extensive strategy and account management skills with a keen knowledge of production flow to work with clients on major initiatives. Exceptional presentation skills and ability to develop well-positioned and thoughtful documents and presentations.

Silver Spring, Md

Responsible for the ongoing management and implementation of marketing & advertising initiatives by managing tactical aspects of off-air consumer marketing to help build TRAVEL CHANNEL tune-in and brand awareness. Collaborated with the On-Air Ad & Promo team, Affiliate Marketing groups, internal departments, and external partners to develop and manage promotional strategies to drive ratings and provide added value to cable providers and advertisers by maximizing marketing opportunities. Acted as liaison with internal departments to disseminate information and provide creative assets. Tracked department budget, forecasting and reassigning remaining dollars as needed.

Played an integral role in the growth and development of an internet consulting firm during the exciting early years of the industry. Grew both name brand recognition and industry awareness to establish marchFIRST as a major player in the space. In addition to crafting sales & marketing materials, assisting with trade shows and partner events, was also responsible for bringing in major business for the agency. Key client wins include heading the team that delivered marquis websites for global brands.