•Develop & execute on holistic branding, marketing & communications strategy.•Drive new client acquisition, content marketing & digital SEO/SEM initiatives.•Serve as an industry expert for organization design & value creation strategy engagements.

•Spearheaded revenue forecasting & actionable strategy for target achievement, defining annual growth plan.•Conceptualized & implemented infrastructure for scaled growth & sustainable value creation.•Explored & identified new revenue streams, implementing service, model & technological differentiators to drive competitive advantage & customer acquisition.•Forecasted market demand & competitive landscape, pivoting strategically to drive organic growth.•Utilized dynamic data analysis to define optimal markets, driving de-novo selection & ramp strategy. •Implemented new service lines & associated workflows, technologies & marketing campaigns. •Developed & executed digitalization strategy, optimizing consumer-facing technologies. •Owned branding, messaging & advertising campaign development & execution.•Implemented & owned multipronged SEO/SEM & online reputation program.•Led cross-functional team of marketing, advertising, analytics, clinical product & sales professionals.

•Developed & execute data-backed marketing strategy & annual budget in accordance with drivers.•Managed, measure & continuously optimize marketing strategy to maximize ROI & deliver consistent channel growth against key metrics & company targets.•Drove new customer acquisition, conversion & retention via multichannel engagement & experience optimization. •Owned branding, messaging & advertising campaign execution from storyboard to launch. •Owned online reputation, customer satisfaction management & online user experience. •Owned internal & external communications, brand messaging & public relations programs.•Conducted market & landscape analyses, utilizing multifaceted data to reach & convert customers.•Developed strategic stakeholder & community partnerships to drive brand loyalty & engagement.

•Leveraged market & diverse demographic data to rejuvenate & execute on marketing, public relations & client relations strategy in B2B to B2C markets•Designed & executed direct mail, print, interactive, promotional and PR strategies.•Established & maintained client relationships, resulting in 73% ROI in a flat growth industry.•Restructured the product development process via training & data based service improvement to enhance campaign visibility.

•Conducted strategic analyses, including competitive positioning, market dynamics & forecasting•Created the firm’s presentation strategy and develop content for pitch presentations•Accompanied CEO to business acquisition meetings nationwide to present core competencies •Created external advertising, brand collateral, social networking content and promotional items