Melissa Colon Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater New York City Area

• Led a team that negotiated and implemented all audio campaigns (traditional audio, online audio, satellite radio, and podcasting) across General Market, African American, and Hispanic audiences.• Managed investments and C-level relationships for top audio clients such as AutoZone and TracFone Wireless.• Collaborated with Core Leadership Team to share marketplace expertise, trends, and new offerings in the industry.• Analyzed, created, and fostered the podcast best practice process across the agency that differentiated opportunities in a rapidly growing space.• Forecasted business trends and clients’ needs, while proactively adjusting to market changes and demands.• Negotiated agency rate cards and agency partnerships to generate revenue and drive efficiencies.

New York, New York

• Collaborated with clients and internal teams to implement cross-platform integrations effectively.• Elevated audio strategies to become 1st agency to partner with iHeart’s automated DSP and initiated 1P data integration within iHeart/Havas audience platforms.• Monitored team work performance and supported career development, while maintaining proper staffing plans and clients’ contracts.• Provided profitable ideas to grow existing clients’ business and contribute to new business pitches.

• Built the audio division to expand beyond General Market traditional audio.• Transitioned Hispanic audio investments from another department and initiated digital audio placements to grow revenue.• Ensured Audio Division was providing world-class customer service, by understanding the fundamentals of the client’s business and advising on all aspects of the campaigns to achieve clients’ business objectives.• Developed innovative solutions and proactive business building ideas for the clients and agency.• Created recommendations and marketplace presentation for a senior-level clients’ audience.• Identified and targeted accounts within the agency to purchase audio, increasing investments.

• Managed national radio buying for Walmart, Proctor & Gamble, Coke, and MARS• Implemented structure, processes, and procedures for the newly acquired Walmart account.• Collaborated with Walmart and their co-op suppliers to launch an integrated campaign that contributed to marketplace awareness and increased sales as Walmart expanded their national audio presence.• Created the 1st branded entertainment program, The Iams Pet Hour, to across XM Satellite Radio.• Directed “The Pet Hour” from inception, working closely with P&G, creative teams, XM, and talent to coproduce the show’s content.

• Developed and executed Hispanic communication plans for a newly formed Hispanic division.• Managed national and local planning and buying responsibilities for key Hispanic accounts.

• Promoted from Analyst to Supervisor after 1 ½ of employment.• Oversaw negotiations for General Market, Hispanic, and African American campaigns across traditional audio, online audio, and satellite radio.• Discussed client goals with strategy teams to determine the most efficient and creative use of audio.• Created and presented national audio recommendations to key clients, such as JCPenney, McDonald’s, PepsiCo, Bank of America, Epson, Coty, and Office Depot.

• Analyzed national audio schedules, the competitive environment and marketplace trends.• Established strong relationships with clients, partner agencies, sales networks, and internal staff.

• Created sales plans that maximized company revenue, while meeting client business’ goals.

• Worked directly with sales executives/managers and media agencies to maintain and negotiate high profile accounts, such as Wrigley’s, Nissan, State Farm Insurance, JCPenney, and Visa.