Melissa Colon Email and Phone Number
Melissa Colon work email
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Melissa Colon personal email
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Passionate Media and Advertising Executive. My passion shines through the work I complete, with a proven track record of increasing revenue through strategic partnerships and executing creative marketing campaigns. I am a strong leader with a belief that communication and collaboration are the key to build a successful team with any company.I have a solid understanding of advertising, marketing, and strategic brand management and how to best leverage these in an audio environment. I have also been successful with diversifying client investments through innovative approaches and solutions.I take pride in building long-lasting relationships within the industry. Networking has proven to be a strength of mine, as I focus on maintaining strong relationships through the delivery of high-level client services. SPECIALTIES>> Audio & Digital Media>> Negotiations>> Growth & Development>> Executive Leadership>> Revenue & Profit Growth>> C-Level Partnerships>> Building Relationships>> Growth Strategies>> Media Advertising>> Marketing Campaigns>> Innovative Solutions>> Communication
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Vp Of Multiplatform Partnerships And SalesEntravisionNew York, Ny, Us
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Vp Network Audio SolutionsEntravision Apr 2023 - Present -
Vp Of Client InvestmentsFocus 360 Llc Sep 2021 - Mar 2023New York City Metropolitan Area -
Senior Vice President (Svp), Group DirectorHavas Media Group Aug 2017 - Apr 2021Greater New York City Area• Led a team that negotiated and implemented all audio campaigns (traditional audio, online audio, satellite radio, and podcasting) across General Market, African American, and Hispanic audiences.• Managed investments and C-level relationships for top audio clients such as AutoZone and TracFone Wireless.• Collaborated with Core Leadership Team to share marketplace expertise, trends, and new offerings in the industry.• Analyzed, created, and fostered the podcast best practice process across the agency that differentiated opportunities in a rapidly growing space.• Forecasted business trends and clients’ needs, while proactively adjusting to market changes and demands.• Negotiated agency rate cards and agency partnerships to generate revenue and drive efficiencies. -
Vp, Group Account DirectorHavas Media Apr 2015 - Jul 2017New York, New York• Collaborated with clients and internal teams to implement cross-platform integrations effectively.• Elevated audio strategies to become 1st agency to partner with iHeart’s automated DSP and initiated 1P data integration within iHeart/Havas audience platforms.• Monitored team work performance and supported career development, while maintaining proper staffing plans and clients’ contracts.• Provided profitable ideas to grow existing clients’ business and contribute to new business pitches.
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Vp, Account Director, National BroadcastHavas Media Sep 2010 - Mar 2015• Built the audio division to expand beyond General Market traditional audio.• Transitioned Hispanic audio investments from another department and initiated digital audio placements to grow revenue.• Ensured Audio Division was providing world-class customer service, by understanding the fundamentals of the client’s business and advising on all aspects of the campaigns to achieve clients’ business objectives.• Developed innovative solutions and proactive business building ideas for the clients and agency.• Created recommendations and marketplace presentation for a senior-level clients’ audience.• Identified and targeted accounts within the agency to purchase audio, increasing investments.
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Senior Activation AssociateMediavest Mar 2007 - Aug 2010• Managed national radio buying for Walmart, Proctor & Gamble, Coke, and MARS• Implemented structure, processes, and procedures for the newly acquired Walmart account.• Collaborated with Walmart and their co-op suppliers to launch an integrated campaign that contributed to marketplace awareness and increased sales as Walmart expanded their national audio presence.• Created the 1st branded entertainment program, The Iams Pet Hour, to across XM Satellite Radio.• Directed “The Pet Hour” from inception, working closely with P&G, creative teams, XM, and talent to coproduce the show’s content. -
Account ManagerMec Nov 2006 - Feb 2007• Developed and executed Hispanic communication plans for a newly formed Hispanic division.• Managed national and local planning and buying responsibilities for key Hispanic accounts. -
SupervisorOmd Media Direction Nov 2005 - Oct 2006• Promoted from Analyst to Supervisor after 1 ½ of employment.• Oversaw negotiations for General Market, Hispanic, and African American campaigns across traditional audio, online audio, and satellite radio.• Discussed client goals with strategy teams to determine the most efficient and creative use of audio.• Created and presented national audio recommendations to key clients, such as JCPenney, McDonald’s, PepsiCo, Bank of America, Epson, Coty, and Office Depot. -
AnalystOmd Media Direction Jan 2004 - Oct 2005• Analyzed national audio schedules, the competitive environment and marketplace trends.• Established strong relationships with clients, partner agencies, sales networks, and internal staff.
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Sales PlannerWestwood One Aug 2003 - Dec 2003• Created sales plans that maximized company revenue, while meeting client business’ goals. -
Sales AssistantWestwood One Sep 2002 - Jul 2003• Worked directly with sales executives/managers and media agencies to maintain and negotiate high profile accounts, such as Wrigley’s, Nissan, State Farm Insurance, JCPenney, and Visa.
Melissa Colon Skills
Melissa Colon Education Details
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Marketing/Advertising Focus
Frequently Asked Questions about Melissa Colon
What company does Melissa Colon work for?
Melissa Colon works for Entravision
What is Melissa Colon's role at the current company?
Melissa Colon's current role is VP of Multiplatform Partnerships and Sales.
What is Melissa Colon's email address?
Melissa Colon's email address is me****@****llc.com
What schools did Melissa Colon attend?
Melissa Colon attended Pace University-Pleasantville/briarcliff Campus.
What skills is Melissa Colon known for?
Melissa Colon has skills like Radio, Media Planning, Advertising, Media Buying, Broadcast, Integrated Marketing, Marketing, Sales, Creative Direction, Digital Radio, Digital Marketing, Online Advertising.
Not the Melissa Colon you were looking for?
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2ayahealthcare.com, ayahealthcare.com -
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Melissa Colón
Washington, Dc1ebclc.org2 +151054XXXXX
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Melissa Colon
Talent Matchmaker | Digital & Tech Wizard | Inclusion Architect | Bilingual Connector Of People & Possibilities (She/Her/Ella)United States4coachusa.com, loreal.com, hotmail.com, northeasttrailer.com2 +1 609-XXXXXXXX
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