Melissa Cooper Email and Phone Number

Managing all consumer marketing for the company Management of consumer marketing teamCreation and management of consumer marketing budget templates (spend and execution schedules)Planning, execution and management of promotional campaigns - digital and printMonitor and report on effectiveness of consumer marketing campaignsWorking closely with creative team and assisting with new product launchesMaintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectivesAnalysing potential strategic partner relationships for company marketingManagement of brand image and usage, guidelines etcDevelopment of marketing presentations & reportingConsumer media - buying and negotiation print & digitalConsumer marketing assets – briefing, design and implementation (Including but not limited too: web banners, brand zone pages, twitter chats, solus emails, newsletters, co-branded content, consumer brochure, adverts, leaflets…)Support for Product Development dept. UK & ChinaConsumer shows – Booking, management and organizationConsumer PR – management & liaison with PR agency 3rd party Vendor ManagementSupporting Global team with lifestyle photo shoots held in UK

(6 month contract)Responsible for building and developing the International Partner Network and establishing effective and lasting relationships with world-wide payroll businesses.• Identified prospective International Payroll Partners and taking ownership of the full engagement process under guidance of the International Director• Performed Due Diligence on preferred International Partners• Documented legislative and operational requirements including contractual needs to set up International Payroll Partnerships• Built up a network of International contacts world-wide to enable the business to partner with payroll providers in local establishments• Constructed and maintained an international pricing matrix for sales and marketing purposes• Primary point of contact and escalation point for the International Payroll Partners• Managing the day to day International Partner relationships • Produced monthly reports to International Director for Board Report