Melissa Croll Email & Phone Number

Hollywood, Ca

Oversee national accounts with leading entertainment companies and consumer brands, delivering high-profile partnerships and alliances with maximum value, impressions and revenue.Past and current clients include: Lionsqate, Sony Pictures, Mattel Franchise Development, Summit Entertainment, and Warner Bros. Home Entertainment. Secure high-profile national and global promotional partnerships, as well as strategic bigger-picture relationships.Develop, manage and foster partner relationships on behalf of clients.Strong connections with senior-level executives at major global corporations, with an extensive contact list of 5K consumer brand and entertainment industry leaders.New business development.Negotiate multi-million dollar partnerships with Fortune 500 companies across a broad range of product categories and global brands resulting in an estimated $350MM in media support.

Santa Monica, Ca

Delivered unique global promotions with maximum value, impressions and revenue for Warner Bros. Home Video Kids Division and Warner Bros. Interactive Entertainment Promotions.Cultivated promotional strategy and key category targets to secure compelling multi-platform national programs that delivered above-and below-the-line media support, maximizing studio-marketing support, reaching consumers in non-traditional areas, and driving DVD and Interactive Game sales.

Universal City, Ca

Generated annual partner and / or media support of $25MM+.Developed national and account specific promotions for three divisions of Universal Studios including Universal Pictures, Home Video and Consumer Products.Secured multiple third party, retail and media partnerships on adult, teen, kid and family properties to generate revenue and awareness, spread word-of-mouth and produce incremental box office or unit sales.Negotiated placement deals, licensing fees, media support and talent / filmmaker involvement.Oversaw promotional elements including creative and advertising materials, media plans, publicity and legal.Participated in the launch of: Mamma Mia, The Tale of Despereaux, Fast and Furious 4, The Mummy, Notting Hill, The Adventures of Rocky & Bullwinkle, and American Pie.

Bachelor'S Degree, Psychology & Education

Education record