Partner in real estate development company that has experienced 175% growth in the last three years, including the development of multiple apartment buildings.

Supported airline clients in use of corporate contract management, reporting and forecasting software.

Oversaw uniform implementation of Adobe Analytics across multiple websites owned by multiple business units, focusing on solution design, consistent and accurate data capture and validation. Facilitated use of Adobe Analytics via report creation, training, ad-hoc analysis, and data interpretation and troubleshooting. Improved data consistency and accuracy by ensuring all business units were utilizing similar data tracking methodologies within Adobe Analytics. Acted as the liaison between the business and development teams by translating business objectives to specific data needs then into coding instructions to ensure capture of accurate, useful Adobe Analytics data. Defined corporate-wide shared KPIs for e-commerce business units and combined KPI dashboard for corporate executive team. Configured customizations in addition to the shared KPIs within Adobe Analytics based on each business unit’s needs. Acted as the Adobe Analytics lead and shared best practices in analytics, site testing and digital marketing.

Assigned to Carlson Hotels Worldwide in Minneapolis, MN area. Supported web analytics and optimization strategy for Radisson, Country Inns and Gold Points Plus sites. Efforts included multivariate testing using Optimost, alignment of SiteCatalyst implementation and campaign tracking to meet business needs, web analytics to inform optimization strategy.

Served as Adobe Analytics administrator for Marketing and WorldPerks loyalty teams, managing user profiles, training new users, troubleshooting reporting and data issues, and customizing/configuring the user interface. Redesigned and improved the Adobe Analytics implementation to capture new data that had not been previously tracked to help with future analysis and hypothesis testing. Defined web analytics KPIs/metrics for new and existing nwa.com products and services, drafted analytics coding instructions for internal and vendor IS teams and validated implementation. Assisted email marketing team in Epsilon platform-based configuration and execution of campaigns, as well as testing, measurement and optimization. Launched and managed A/B and multivariate site testing program using Optimost platform. Managed algorithm-driven behavioral targeting of onsite customers using Omniture Test&Target 1:1 (now Adobe Target) product. Managed all aspects of annual refer-a-friend customer acquisition campaign, including target segment selection using CRM data mining, print and digital communications strategy and collateral development, and post-analysis.