Melissa Diaz

Melissa Diaz Email and Phone Number

Sr. Measurement Partner, Global CPG @ Pinterest
Chicago, IL, US
Melissa Diaz's Location
Chicago, Illinois, United States, United States
Melissa Diaz's Contact Details
About Melissa Diaz

I'm interested in understanding how we interact with media and technology to learn new things, build relationships, and make decisions. At Pinterest, I work with CPG advertisers and cross-functional teams to design and execute research to assess and improve the effectiveness of their advertising on the platform. I tend to be drawn towards organizations/people who challenge and motivate me. I'm always interested in taking on new skills, passion projects, etc. and am specifically inspired by nonprofits, travel, and language.

Melissa Diaz's Current Company Details
Pinterest

Pinterest

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Sr. Measurement Partner, Global CPG
Chicago, IL, US
Website:
pinterest.com
Employees:
12339
Melissa Diaz Work Experience Details
  • Pinterest
    Sr. Measurement Partner, Global Cpg
    Pinterest
    Chicago, Il, Us
  • Pinterest
    Sr. Measurement Partner
    Pinterest Mar 2024 - Present
    San Francisco, California, Us
    At Pinterest, I conduct in-depth standard and custom research studies for our CPG partners that analyze advertising effectiveness via a combination of internal and external measurement tools (e.g. brand lift, conversion lift, sales lift, foot traffic, MMM, MTA). I work closely with our product and sales organizations to deliver measurement-based recommendations and consult on best-in-class measurement systems to scale our partnerships with advertisers on the platform.
  • Pinterest
    Ads Measurement Lead, Cpg
    Pinterest Mar 2021 - Feb 2024
    San Francisco, California, Us
  • Nielsen
    Senior Research Analyst, Consultative Solutions
    Nielsen Dec 2018 - Mar 2021
    New York, Ny, Us
    Consulted, designed and executed custom media research solutions to answer clients' unique business questions regarding content, services, and audiences.
  • Nielsen
    Research Analyst, Media Analytics
    Nielsen Jul 2017 - Nov 2018
    New York, Ny, Us
    Working on the syndicated research team, I managed large-scale tracking primary research studies to gather and report insights on consumer opinions, brand preferences, and overall market trends. Other responsibilities included initiating the automation of standard reports, creating and managing a qualitative online community, and working across teams of other research products, such as brand lift.
  • United Airlines
    Marketing Optimization Intern, Campaign Data & Analytics
    United Airlines Jun 2016 - Sep 2016
    Chicago, Il, Us
  • Transunion
    Marketing & Employee Brand Intern
    Transunion Feb 2016 - Jun 2016
    Chicago, Illinois, Us
  • Network For Nonprofit And Social Impact
    Research Assistant
    Network For Nonprofit And Social Impact Oct 2015 - Jun 2016
  • Northwestern University
    Library Circulation Associate
    Northwestern University Sep 2013 - Jun 2016
    Evanston, Il, Us
  • The Northwest Passage
    Global Marketing & Loyalty Intern
    The Northwest Passage Jun 2015 - Sep 2015
    Wilmette, Il, Us
  • Campuscatalyst
    Consulting Analyst
    Campuscatalyst Mar 2015 - Jun 2015
    Chicago, Il, Us
  • Kumon North America, Inc.
    Math Tutor
    Kumon North America, Inc. 2011 - 2013
    Rutherford, New Jersey, Us

Melissa Diaz Skills

Stata Photoshop Leadership Teamwork Public Speaking Microsoft Office Html Social Media Marketing Research Time Management Sql Customer Service Data Entry Event Planning English Facebook Microsoft Word Powerpoint Microsoft Excel Social Networking Fundraising Social Media Data Analysis Digital Marketing Market Research Syndicated Research Spss Ad Effectiveness Custom Research Media Analytics

Melissa Diaz Education Details

  • Northwestern University
    Northwestern University
    Economics

Frequently Asked Questions about Melissa Diaz

What company does Melissa Diaz work for?

Melissa Diaz works for Pinterest

What is Melissa Diaz's role at the current company?

Melissa Diaz's current role is Sr. Measurement Partner, Global CPG.

What is Melissa Diaz's email address?

Melissa Diaz's email address is me****@****sen.com

What is Melissa Diaz's direct phone number?

Melissa Diaz's direct phone number is +184790*****

What schools did Melissa Diaz attend?

Melissa Diaz attended Northwestern University.

What are some of Melissa Diaz's interests?

Melissa Diaz has interest in Alzheimer's Research, Nonprofits, Public Speaking, Videography, Youth Leadership, Travel.

What skills is Melissa Diaz known for?

Melissa Diaz has skills like Stata, Photoshop, Leadership, Teamwork, Public Speaking, Microsoft Office, Html, Social Media Marketing, Research, Time Management, Sql, Customer Service.

Who are Melissa Diaz's colleagues?

Melissa Diaz's colleagues are Martin Low, Animal Pin, Anne Geisler, Micheli Barbosa, Justin Ashby, Arnie Waban, Angela Parsons.

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