Melissa Drake Email and Phone Number
Plainfield, NJ, US
Melissa Drake's Location
Plainfield, New Jersey, United States, United States
Melissa Drake's Contact Details
Melissa Drake work email
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Melissa Drake personal email
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Melissa Drake phone numbers
About Melissa Drake
Strategic, award-winning marketing communications leader with proven experience in developing and leading integrated communication plans to support business objectives across marketing, public relations, social media, internal communications and corporate social responsibility channels. Interact regularly with senior executives. Conceptualize and author executive thought leadership platforms.Specialties: Strategic marketing communication planning; thought leadershipIntegrated communicationsAward winning writer
Melissa Drake's Current Company Details
Imagine Productions Llc
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Senior Vice President
Plainfield, NJ, US
- Website:
- imagineprstrategy.com
- Employees:
- 11
Melissa Drake Work Experience Details
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Senior Vice PresidentImagine Productions LlcPlainfield, Nj, Us
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Vice President, Strategy & ExecutionImagine Productions Llc Sep 2020 - PresentDevelop and execute strategic integrated marketing communication efforts in a variety of industries including real estate, healthcare, sports, franchising and biotech, with a strong focus on thought leadership and business insights.Notable Achievements:* Key contributor to a 2022 veterans' home care education campaign for SYNERGY HomeCare that resulted in a 75% increase in billings in the first two months* Secured ASPECT Award for SYNERGY HomeCare's "2020 COVID-19 Messaging and Communication" campaign senior assessment campaign* Consistent placement of bylined articles in real estate trade publications for CENTURY 21 Real Estate, Better Homes and Gardens Real Estate, ERA Real Estate, LGBTQ+ Real Estate Alliance and Asian Real Estate Association of America*Lead executive communications counsel for international real estate brand* Developed unique positioning and marketing collateral for ballast water treatment technology* Prepared US launch plan for porcine collagen biotech start up
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Lead Strategic ConsultantImagine Productions Llc Jun 2019 - Sep 2020
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Part-Time Lecturer/Adjunct ProfessorRutgers University Sep 2017 - PresentNew Brunswick, NjAs a member of the School of Communication and Information, teach courses related to public relations, media, marketing and organizational reputation. Featured courses include: Integrated Communication In Action, Public Relations Principles, Public Relations Management and Organizational Reputation. -
Communications ConsultantChubb Insurance North America Feb 2023 - Dec 2023Wrote and researched articles about initiatives and accomplishments of various business lines including Risk Engineering, Personal Risk Services, Data & Analytics, Major Accounts and Small Business.
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Creative Director, CopySfc Group Aug 2019 - Sep 2020Greater Chicago AreaDevelop and execute strategic communication plans to support pharma, medical device, diagnostics and healthcare client business objectives. Serve as lead writer for key clients. Support new business acquisition. Develop nomination materials for industry awards.Notable Achievements• Developed pitch strategy that led to AOR relationship with new pharmaceutical client• Led award-winning website redesigns for a start-up AI company in the healthcare sector to drive lead generation and a parenteral nutrition product portfolio website to elevate brand positioning among competitors• Collaborated on award-winning campaign to raise awareness of colorectal cancer that produced the highest response rate in Goshen Health history and garnered a 74% increase in visits to the Cancer Center for colorectal health issues. -
Senior Director Of Marketing And Communciations, Ivi AmericaIvi Rma Global Oct 2017 - Jul 2019Greater New York City AreaLead marketing initiatives to drive growth in IVI-RMA Global's US infertility clinics, including the flagship practice, Reproductive Medicine Associates of New Jersey. Responsible for all B2B and B2C marketing efforts including field marketing to physicians, direct to patient marketing including SEM, SEO, digital display, social media, content creation, traditional media and patient events as well as public relations and internal communications. Oversee marketing group of four, call center team of five, and serve as national sales director for 10 physician consultants across seven markets. Oversaw Director of Patient Services and Patient Services team of 30.Notable Achievements• Conducted competitive analysis across all markets to identify new offerings, approaches and messages to support growth.• Refined content strategy to amplify key differentiators, personalize the brand and drive organic search/online relevance; blog was named to Healthline’s Best Infertility Blogs of 2019.• Undertook rebranding initiative to deploy new online marketing strategy as part of 20th anniversary campaign.• Conceived 20th anniversary campaign to activate key constituents including patients, employees and referring physicians.• Led creation of award-winning digital PSA campaign in support of National Infertility Awareness Week https://www.rmanj.com/support/; named 2019 Best Advocacy Website by the Web Marketing Association • Developed robust suite of patient support programs to overcome perception of large, impersonal clinic, increase patient satisfaction and retention, and support WOM referrals.• Conducted patient focus groups to refine messaging and products/services.• Developed 2019 marketing plan and budget for all US clinics. -
Director Of Public Relations & Internal CommunicationsEra Franchise Systems Llc Jan 2011 - Sep 2017Responsible for strategy development and implementation of integrated communication programs supporting growth initiatives for a global real estate brand. Create and execute C-suite thought leadership campaigns to elevate perception of the brand. Serve as corporate subject matter expert on key industry issues. Ensure broker communications enhance affiliate business operations and drive engagement with the brand. Liaise with franchise sales to support new business. Select and manage PR agency of record. Notable Achievements:• In 2015, secured more than 120 PR placements, increased trade coverage 150% YOY, secured 14 speaking engagements and achieved exposure to 50,000 trade event attendees.• Serve as a member of corporate parent company’s Growth Markets Executive Committee focused on diversity• Led integrated PR and communications campaign in support of 2014 brand re-imaging, spanning earned, owned and paid media, trade sponsorships and speaking opportunities. Named PR Professional of the Year Finalist by PR News in 2014.• Led real estate trade initiatives for the brand, identifying and negotiating opportunities including sponsorships, partnerships, speaking opportunities, value added editorial and trade shows to drive franchise sales growth through new affiliations, mergers and acquisitions, and recruitment. • Conceived, researched and wrote by-lined thought leadership pieces and industry presentations for executives.• Reinvigorated dormant public relations program, driving impressions from 14 million in 2010 to nearly 900 million in 2013 by creating original content and positioning brand executives and brokers as thought leaders, subject matter experts and trusted advisors in top-tier outlets. Named Media Relations Professional of the Year Finalist by PR News in 2013. • Conceived and implemented a comprehensive award-winning 40th anniversary campaign, including an award-winning commemorative video.• Oversaw corporate social responsibility programs. -
Public Relations InstructorWilliam Paterson University Sep 2001 - May 2015I started working as an adjunct professor in the fall of 2001 and in 2004, I took a "reverse sabbatical" from working in PR to teaching it - a great experience! I continued to teach as an adjunct professor until 2015. -
Director, Corporate CommunicationsNrt Llc Mar 2007 - Jan 2011Provided public relations counsel, crisis communications direction and strategy support for 25 local operating companies of the nation’s largest residential real estate brokerage. Managed messaging across all companies to ensure consistency and to provide positive platform from which to conduct and increase business. Effected connections between marketing, education, legal, human resources and public relations staff to ensure media response and strategy is well-integrated and appropriate across all areas. Advised on all national media opportunities. Crafted all internal business announcements regarding reorganizations, promotions and corporate initiatives. Supported communications of parent company president, COO and senior vice presidents, providing talking points, scripting, and strategic communications counseling. Informal “dotted-line” relationship with regional PR managers and directors. Notable Achievements:•To drive home ownership in cities, areas in which company has large presence, devised national survey to gauge level of interest in urban living as gas prices increased; internal response rate to this survey was highest to date; media impressions exceeded 24M; ad equivalency estimated at $12.3 million.•Conceived, developed and implemented, in collaboration with Coldwell Banker brand counterparts, a two-day “PR Summit” to bring together national PR directors for professional development workshops and presentations in order to increase media placements in local markets. •Served on executive-level communications committee to steer and develop mutli-layered, cascading messages for management to announce significant organizational change for the company resulting in many layoffs and reassigned employees. Also managed external messaging to limit reputation erosion to company.•Identified key messages and strategies to help companies stay ahead of sub-prime mortgage issue; developed primer to assist sales associates in communicating with clients. -
WriterHispanic Outlook Magazine 2003 - 2011Research and write articles about various topics in higher education for Hispanic-focused magazine.
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Director, Marketing CommunicationsUmdnj-New Jersey Medical School May 2005 - Mar 2007Responsible for publications, media relations, special events and web communications for the university’s flagship medical school. Wrote and produced award-winning annual reports, magazines, internal newsletters and admissions materials; produced videos; developed proactive media angles to promote aspects of the school’s four mission areas; monitored, maintained and managed web presence on internet and intranet sites; planned, and implemented special events to enhance the school’s public image; collaborated with foundation and alumni association staff to enhance development efforts; monitored competitors; oversaw budget, developed and implemented marketing plan; managed staff of two and freelance writer.
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Public Relations ManagerThe Seeing Eye Jun 1998 - Aug 2004Responsible for publications, media relations, public information and education for preeminent guide dog school. Consistently wrote and produced award-winning publications; developed and maintained targeted media contacts for various audiences and campaigns, served as spokesperson; wrote press releases and pitched story ideas; monitored competitors and industry news for trends, potential media liabilities and trademark infringement; developed and managed content for web site; directed volunteer program; managed one staff person and volunteer corps of 20; supported fundraising program in meeting annual targets (FY-03 development efforts exceeded $13 million); selected and managed vendor relations; oversaw budget.
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Public Relations/Marketing Communications SupervisorHip Health Plan Of New Jersey 1994 - 1998Responsible for all internal and external communications for large managed care organization with 200,000 members including media relations, publications, advertising, marketing collateral material and the fulfillment and teleservices functions of marketing operations support. Managed a staff of three and a budget of $3 million.
Melissa Drake Skills
Public Relations
Corporate Communications
Strategic Communications
Internal Communications
Press Releases
Marketing Communications
Marketing
Social Media
Social Media Marketing
Media Relations
Crisis Communications
Integrated Marketing
Publications
Executive Communications Support
Fundraising
Newsletters
Lead Generation
Agency Relationship Management
Creative Direction
Email Marketing
Strategy
Event Planning
Social Media Integration
Media Studies
Advertising
Publicity
Copywriting
Event Management
Editing
Speech Writing
Blogging
Magazines
Media Training
Melissa Drake Education Details
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Douglass College/Rutgers UniversityEnglish/Art History -
Communication And Media Studies
Frequently Asked Questions about Melissa Drake
What company does Melissa Drake work for?
Melissa Drake works for Imagine Productions Llc
What is Melissa Drake's role at the current company?
Melissa Drake's current role is Senior Vice President.
What is Melissa Drake's email address?
Melissa Drake's email address is me****@****era.com
What is Melissa Drake's direct phone number?
Melissa Drake's direct phone number is +197340*****
What schools did Melissa Drake attend?
Melissa Drake attended Douglass College/rutgers University, William Paterson University Of New Jersey.
What are some of Melissa Drake's interests?
Melissa Drake has interest in Education.
What skills is Melissa Drake known for?
Melissa Drake has skills like Public Relations, Corporate Communications, Strategic Communications, Internal Communications, Press Releases, Marketing Communications, Marketing, Social Media, Social Media Marketing, Media Relations, Crisis Communications, Integrated Marketing.
Who are Melissa Drake's colleagues?
Melissa Drake's colleagues are Daniel Dahms, David Siroty, Elijah Edwards Iii.
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Melissa Drake
Marketing Director* Research Specialist* Social Media Marketing* Event Coordinator A Marketing Leader With A Passion For Innovative Marketing Infrastructure.Murrells Inlet, Sc1livenation.com -
Melissa Drake
Author | Consultant | Tedx Speaker ◊I Help Individuals And Businesses Find Solutions And Go Further Than They Imagined.Los Angeles Metropolitan Area -
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