Melissa Basisty Email & Phone Number

Phoenix, Az, Us

Draper, Ut, Us

Mountain View, California, Us

New York, Us

Bellevue, Wa, Us

(BitTitan acquired by Idera, Inc. - October 2021)• Improved campaign launch efficiency through automation, standardization, and documented processes to facilitate team self-sufficiency.• Utilized Google Analytics to pinpoint the most effective marketing channels to increase website traffic and product growth.• Monitored and troubleshoot marketing tech stack, integrations, automation, and database health.• Optimized custom nurture programs based on customer behavior and analyzing data.• Provided detailed reports on bookings, transactions, website metrics, asset conversions, leads, and new customer acquisition to support revenue growth.• Managed marketing team editorial calendars and campaign launch dates while aligning with inside sale team to deliver MQL targets, understand lead quality and provide sales enablement support. • Lead marketing systems upgrade from Microsoft Dynamics CRM, Pardot, and Mailchimp to Salesforce and Marketo. Consolidated Drift accounts and migrated from Outreach to SalesLoft. Onboarded global sales and marketing team to platforms.• Collaborated cross-functionally with Revenue Operations, overseeing tech stack and reporting for Marketing, Sales, and Support, and serving as the primary point of contact for vendor relationships and support.

Bellevue, Wa, Us

Field Marketing - Asia-Pacific (APAC), worked in Singapore and Australia for Q2 2017:• Aligned marketing efforts with APAC Director of Sales to produce sales enablement assets and evaluate email and webinar campaigns to increase MQLs and customer engagement.• Drive co-marketing channel activities with distribution partners for new customer acquisition.Partner Marketing:• Developed new company partner program focused on eco-systems outside of Microsoft for market expansion.• Worked with Knowledge Management and Customer Success teams to launch a partner program welcome enablement kit for new partners.Demand Generation: • Strategized and executed Go-To-Market activities for Microsoft partner incentives, webinars, and events to increase marketable database and self-service revenue.• Created content, maintained campaign calendar and work-back schedule to effectively collaborate with Design, Content, and Product teams for accurate assets and meet launch deadlines.Community Engagement: • Lead and activated company community engagement activities to maintain thought leadership in target forums such as Reddit, Spiceworks, and LinkedIn groups.• Identified customer advocates by monitoring community forums, social media channels, and launched a product satisfaction survey to foster external SME relationships.

Bellevue, Wa, Us

Field Marketing- Americas, Europe, and Asia-Pacific: • Created microsites for each market which included tailored messaging, assets, blog posts, case studies, and highlighted regional teams to grow global footprint and promote brand awareness.• Managed translation vendor relationship to localize datasheets, PowerPoint presentations, graphics, microsites, whitepapers, videos, and social media campaigns-in-a-box in seven different languages including Spanish, French, German, Japanese, Mandarin, Portuguese (European and Brazilian).• Executed company’s first BitTitan Australia Partner Day in Sydney, Australia resulting in 45 attendees, a Microsoft guest speaker, BitTitan executive speaker and business/technical tracks lead by sales and technical strategist team. • Hosted bi-weekly syncs with each regional team to collaborate on regional strategy and exchange feedback to launch campaigns and promotions for direct sales team and distribution teams.Webinar Production:• Executed global monthly business and technical webinar campaigns and coordinated content, email and social strategy, presentations, post-webinar communications, logistics and speaker preparation.• Lead company transition from WebEx to ON24 webinar software and trained marketing

Bellevue, Wa, Us

Internal and External Events Management: • Managed logistics, budgets, sponsorship negotiations, vendor relations, deadlines, and all communication for global tradeshows, conferences, speaking sessions, and partner celebrations.• Worked closely and supported HR team with company activities and events to boost camaraderie and exemplify unique work hard, play harder company culture.Social Media and Content:• Increased social media presence, engagement, and followers by collaborating with sales, support, and product departments to create engaging content about product features, tips and tricks and support resolutions.• Write blog posts and case studies for websites.Office Administration and Culture Advocacy: • Coordinated company travel, facilities maintenance, and new employee onboarding for standardization and smooth operations.• Influenced employees to participate in birthday celebrations, happy hours, and after-work activities such as 5Ks, dodgeballs, and tech-community events.

Dallas, Tx, Us

• Managed store operations including cash, inventory, merchandising, and reporting• Investigated money and/or inventory discrepancies• Audited receipts and transactions for returns, refunds, billing credits, discounts, and warranties • Learned company policies, reason codes and how to apply them to specific transactions and one-off scenarios • Educated management and sales representatives on policy changes, new promotions, company news and communications• Enforced store compliance for Key Operation Indicators (KOI) and received passing audit score • Owned process and was store lead for iPog and merchandising for store resets • Assisted with cleanliness, presentation, and organization of store

Dallas, Tx, Us

• Provided excellent customer service by offering solutions to billing issues, troubleshooting mobile devices, and technical knowledge • Controlled sales floor by greeting customers and coordinating store’s foot traffic by entering names into the Queue and guiding sales representatives and management for an efficient and extraordinary store experience.• Assisted management team and finance representative with administrative tasks, inventory, and daily tasks and schedules.• Lead store merchandising, promotion launches, and team bonding activities and contests

Paris, Île-De-France, Fr

(WONKA candy under Nestle)• Managed WONKA’s Gold and Purple Card Consumer and Celebrity Incentive Program by promoting perks and benefits to retain program loyalty• Supported and collaborated in all PR efforts for the WONKA account including media tracking, media relations, editorial calendars, contacting mother and food bloggers, and administrative tasks• Brainstormed and reviewed campaign themes and developed conversational prompts to increase Twitter and Facebook engagement and followers• Created weekly reports to help analyze and record effectiveness of various projects during the holiday season

(Non-profit for youth suicide prevention)• Enhanced non-profit organization’s online presence by creating, launching, writing, and updating its blog and Twitter account• Researched and conducted interviews with high school students for blog content to inform youth and online communities about critical issues such as suicide in a sensitive and accurate manner

(Non-profit substance abuse treatment service center)• Initiated and completed project portfolio consisting of collateral to share with community, donors, and volunteers• Gathered details about organization's benefit luau event to create effective campaign plan, flyer, and PSA for print and digital promotion• Collaborated with executive team members to finalize WAPI informational sheets and promotional assets for launch

(Non-profit connecting young girls interested in pursuing STEM with educational resources and mentors.)• Created collateral and get started kit which included brochures, flyers, press releases, and informational one pagers to help with student and teacher awareness of the IGNITE program in high schools to increase female participation and membership count • Updated resources and presentation assets to host mentor workshops • Developed PR campaign to share and promote organization's goals to local schools and tech companies

• Utilized social media, specifically Facebook, Twitter, SMS, to promote candidate, events and to recruit volunteers throughout election season• Coordinated and executed 6 parades and canvassed at various Seattle summer events• Managed 5-10 volunteers 4 days a week during phone banking sessions and implemented contests as an incentive to help callers reach goals

Bachelor Of Arts - Ba, Communication

Intro To Public Relations And Writing For Social Media