Melissa Fiddie, Mba, Calc Email and Phone Number
Passionate, creative, and insight driven marketing research professional, with (6) years of experience working in market research, (4) years in advertising, and (10) years in client management. Knack for turning data into actionable insights and into measurable strategic brand improvements. Known for delivering unique and effective content to improve KPIs to diverse groups of stakeholders. SKILLSFantastic data visualization skills / Strategic insight analytics / Wildly creative / Relationship management / Storyteller / Revenue driver / Data analytics / CX Intelligence / Survey design / Cross-functional collaboration / Project management / Media planning / Strong communicator & presenter / Leading / Consulting / SaaS / Agile problem-solver / Quantitative and qualitative researchTECHNICAL SKILLSProficient with Excel, PowerPoint, and Word / SPSS / Qualtrics / Salesforce/ JIRA / Kantar Stradegy / IMS: Market Mate / IMS: Scarborough / SQAD / Power BI / SharepointRESEARCH TYPESConcept/message testing, driver analysis, focus groups, in-depth interviews, ethnographies, discussion forums, segmentation, brand development, customer journey, in-store purchasers, website/mobile experience (browsing to purchases and returns) customer profiling, segmentation, brand tracking
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Certified Adhd Life CoachOtterly Focused Apr 2024 - Present
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Director Of Client Success1Q Jan 2022 - Present -
Client Success Manager1Q Dec 2020 - Jan 2022
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Market Research AnalystMarket Strategies International Jan 2019 - Mar 2020Livonia, MiIndustries: Financial services, banking, and insuranceo Connected clients to customers and prospects to solve complex branding questions, identify customer pain points, and understand the competitive landscapeo Curated impactful and creative presentations showcasing actionable insights to drive revenue, traffic, and retentiono Facilitated projects from kick-off and survey design, to custom analysis and reporting o Worked cross-functionally and with clients to implement and maintain seamless processes, ensure the right questions are being asked, and monitor data collection
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Client Analyst (Client Success Manager)Foresee Oct 2014 - Dec 2018Ann ArborIndustries: Retail, Healthcare, Financial services, CPG, Auto, Government o Self-managed a portfolio of retail clients totaling $3 million annually with a 90%+ renewal rate o Increased product and service spend by 50-100% based on client needso Resolved technical issues, maintained bulk reporting, and managed regular client meetingso Uncovered customer pain points and delivered key insights through storytelling o Developed, managed, and executed survey questions, ensuring no bias o Leveraged complex data sets to influence all levels of organizations to enact change o Contributed to improved customer satisfaction, financial success, and various meaningful KPIso Continually reviewed partnerships for proprietary needs and worked cross-functionally to meet those needso Coached other analysts on retail related processes; considered a retail SMEo Conducted Quarterly Business Reviews in-person and virtually -
Senior Media PlannerDoner May 2014 - Oct 2014Southfield, MiPulte and Arby's- Traditional Media> Oversaw, planned, negotiated, and executed broadcast media plans for 35+ markets> Contributed to new business pitches and wins > Identified market trends, events, and sponsorships to find best-fit plan and negotiate terms> Presented media strategy at large Pulte Homes conference, and individual market plans to market leaders on a regular basis> Managed and reconciled budgets -
Co-ChairAdcraft Club Of Detroit- Pm Edition May 2013 - Jun 2014> Oversaw 13 member volunteer board to create and execute philanthropic, weekend getaway, educational and networking events around metro-Detroit> Lead Golf & Wine committee to record sell-out time and contributed to increased profits> Lead Pink Ribbon Gala in creating first ever fundraising event geared towards raising money for breast cancer research> Conduct monthly meetings with Chair of board
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Board MemberAdcraft Club Of Detroit (Adcraft Pm) Jun 2011 - Jun 2014> Planned, organized, and executed social, charity, and networking events for Detroit advertising group, Adcraft PM>Highlights*Raised hundreds of dollars for Operation Backpack*Educated college students about advertising, media, and networking importance*Planned and executed a record setting sell out of the popular ski weekend at Boyne Mountain
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Media PlannerDoner Advertising Sep 2011 - May 2014Southfield, MiArby's & Pulte- Traditional Media> Worked to meet and maintain client objectives on local level while paying diligence to overall brand objectives> Develop and manage TV and radio plans > Evaluate and negotiate local sport sponsorship proposals > Maintain and reconcile budgets> Evaluation of sales, concentration of potential customers/buyers and specific market nuances to formulate plans> Created detailed decks outlining planning specifics, how we planned to target the correct demographics, and showcased post-buy performance for planning optimization> Developed a national DR campaign development targeting older skewing home buyers> Contributed to expansion of Arby's and Pulte market list> Supervised assistant planner day-to-day operations
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Assistant Media PlannerDoner Advertising Oct 2010 - Sep 2011Arby's and Pulte- Traditional Media
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President/Senior Account ExecutiveStudent Advertising Association Sep 2009 - Jun 2010
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Media InternCampbell-Ewald Jan 2010 - Apr 2010 -
Media InternSolomon Friedman Advertising Jun 2009 - Aug 2009
Melissa Fiddie, Mba, Calc Education Details
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Marketing -
Marketing/Psychology -
Howell High School
Frequently Asked Questions about Melissa Fiddie, Mba, Calc
What company does Melissa Fiddie, Mba, Calc work for?
Melissa Fiddie, Mba, Calc works for 1q
What is Melissa Fiddie, Mba, Calc's role at the current company?
Melissa Fiddie, Mba, Calc's current role is Director, Client Success at 1Q + Certified ADHD Life Coach.
What schools did Melissa Fiddie, Mba, Calc attend?
Melissa Fiddie, Mba, Calc attended Walsh College, Eastern Michigan University, Howell High School.
Who are Melissa Fiddie, Mba, Calc's colleagues?
Melissa Fiddie, Mba, Calc's colleagues are Osama Shahid, 宁欣然, Dejan Cotic, Jessie Bauer, Ahmad Totah, Xianying Jiang, Minerva Cantuti.
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