An Australian health food sampling subscription service with a social media reach of 140k+. Key responsibilities: • Producing media releases, product placement blog posts, social copy, and insert card copy for the subscription box. • Giving content more bang for its buck by reworking existing social media copy into blog content, and vice versa. • Curating eBook and Online Program content, including associated email marketing campaigns.• Editing and fact-checking copy from other departments.• Product advising: Ensuring all samples adhere to the brand guidelines for ‘food with integrity’.

• Editing a high volume of recipe cards from first draft through to the final print version via InDesign, and ensuring consistency across print and digital assets. • Ensuring that the copy, images, design and layout of the recipe cards are clear, consistent, accurate, grammatically correct, and reflective of the HelloFresh style and tone of voice - to ensure a positive customer experience.• Completing and submitting weekly recipe photo briefs for the HelloFresh Berlin Photo Studio. • Writing engaging recipe blurbs (for digital and print) that really ‘sell’ the respective recipe and get the customer excited to start cooking.• Creating alternate versions of recipe cards due to last-minute procurement issues resulting from labour shortages and La Nina.• Approving the AU recipe cards for print on a tight deadline. • Proofreading the final version recipe cards for HelloFresh NZ.• Liaising with internal and external stakeholders (including Design, Menu Planning, Recipe Developers, Culinary and Editorial Operations, and Berlin-based Post Production) to ensure the recipe cards are best-in-class.• Updating the HelloFresh AU Style Guide to ensure an accurate point of reference for the editorial team Juggling multiple deadlines for internal and external stakeholders.

Australia’s leading plant-based meal delivery service. Key responsibilities:• Producing click worthy email marketing campaign copy with strong calls to action. • Collaborating with the digital marketing team to craft conversion-focused copy (evergreen and campaign specific) for Google AdWords, Google My Business, Display Ads, and paid social. • Providing the Customer Service team with on-brand customer emails. • Crafting punchy print ad copy according to the design brief. • Producing website, product, blog, social, and PR content that reflects the founder’s vision. • Editing copy for all departments. • Applying SEO principles to all digital copy. • Managing Soulara’s part-time copywriter.

Ellaslist delivers daily inspiration to parents in Sydney, Melbourne, and Brisbane. Key responsibilities: • Researching and pitching content ideas to the Editor, followed by article creation (news and evergreen).• Compiling weekly email marketing campaign and homepage content.• Writing and scheduling social posts with engaging images or videos. • Updating and fact-checking evergreen articles. • Producing advertorials for clients.• Utilising keywords for SEO.• Editing submissions from external writers.• Stepping in as senior editorial member while the editor was on leave.

A health tech company and joint venture with Fairfax to improve the health of Australians. Key responsibilities: • Interviewing medical specialists and converting the information provided into informative and engaging articles for Fairfax Online (including SMH Lifestyle, Essential Baby, and Executive Style).• Producing articles for Healthshare’s GP Newsletter based on a brief.

Be Media is an SEO, Web Design, and Social Media Marketing Agency based in Sydney and Perth. Key responsibilities: • Writing 500-1,000-word pieces (evergreen and campaign-specific) for a diverse range of businesses (including health and beauty, dental, and home improvement) based on the client brief and subsequent research.• Weaving keywords through content for SEO.• Producing content amplification for social media with a strong CTA. • Curating 11 pages of static copy for Be Media’s revamped website.

Nutrition consultations (Digestive Health and Weight Loss Packages), face-to-face or over Skype.Registered member of Australian Traditional Medicine Society (ATMS), which has a strong Continuing Professional Education (CPE) policy. Blog self-managed (WordPress) and promoted on social media; blog traffic monitored with Google Analytics and Facebook Insights.

A freelance gig for Sassy Mama, a subsidiary brand of Sassy Media Group, Asia’s fastest growing media group for women. Key responsibilities:• Producing 500-word advertorials based on the client brief, research, and feedback (following a five-month Editorial Assistant internship).