Melissa Fine Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

• An Australian health food sampling subscription service with a social media reach of 140k+. Key responsibilities:
• Producing media releases, product placement blog posts, social copy, and insert card copy for the subscription box.
• Giving content more bang for its buck by reworking existing social media copy into blog content, and vice versa.
• Curating eBook and Online Program content, including associated email marketing campaigns.
• Editing and fact-checking copy from other departments.
• Product advising: Ensuring all samples adhere to the brand guidelines for ‘food with integrity’.

Sydney, New South Wales, Australia

• Editing a high volume of recipe cards from first draft through to the final print version via InDesign, and ensuring consistency across print and digital assets.
• Ensuring that the copy, images, design and layout of the recipe cards are clear, consistent, accurate, grammatically correct, and reflective of the HelloFresh style and tone of voice - to ensure a positive customer.
• Completing and submitting weekly recipe photo briefs for the HelloFresh Berlin Photo Studio.
• Writing engaging recipe blurbs (for digital and print) that really ‘sell’ the respective recipe and get the customer excited to start cooking.
• Creating alternate versions of recipe cards due to last-minute procurement issues resulting from labour shortages and La Nina.
• Approving the AU recipe cards for print on a tight deadline.

Sydney, Australia

• Australia’s leading plant-based meal delivery service. Key responsibilities:
• Producing click worthy email marketing campaign copy with strong calls to action.
• Collaborating with the digital marketing team to craft conversion-focused copy (evergreen and campaign specific) for Google AdWords, Google My Business, Display Ads, and paid social.
• Providing the Customer Service team with on-brand customer emails.
• Crafting punchy print ad copy according to the design brief.
• Producing website, product, blog, social, and PR content that reflects the founder’s vision.

Sydney, Australia

• Ellaslist delivers daily inspiration to parents in Sydney, Melbourne, and Brisbane. Key responsibilities:
• Researching and pitching content ideas to the Editor, followed by article creation (news and evergreen).
• Compiling weekly email marketing campaign and homepage content.
• Writing and scheduling social posts with engaging images or videos.
• Updating and fact-checking evergreen articles.
• Producing advertorials for clients.

Sydney, Australia

• A health tech company and joint venture with Fairfax to improve the health of Australians. Key responsibilities:
• Interviewing medical specialists and converting the information provided into informative and engaging articles for Fairfax Online (including SMH Lifestyle, Essential Baby, and Executive Style).
• Producing articles for Healthshare’s GP Newsletter based on a brief.

Perth, Australia

• Be Media is an SEO, Web Design, and Social Media Marketing Agency based in Sydney and Perth. Key responsibilities:
• Writing 500-1,000-word pieces (evergreen and campaign-specific) for a diverse range of businesses (including health and beauty, dental, and home improvement) based on the client brief and subsequent research.
• Weaving keywords through content for SEO.
• Producing content amplification for social media with a strong CTA.
• Curating 11 pages of static copy for Be Media’s revamped website.

www.melissaeatsmindfully.com

Nutrition consultations (Digestive Health and Weight Loss Packages), face-to-face or over Skype.Registered member of Australian Traditional Medicine Society (ATMS), which has a strong Continuing Professional Education (CPE) policy. Blog self-managed (WordPress) and promoted on social media; blog traffic monitored with Google Analytics and Facebook Insights.

Hong Kong

• A freelance gig for Sassy Mama, a subsidiary brand of Sassy Media Group, Asia’s fastest growing media group for women. Key responsibilities:
• Producing 500-word advertorials based on the client brief, research, and feedback (following a five-month Editorial Assistant internship).

Sydney, Australia

Bachelor’S Degree, English Literature - Creative And Media Writing

Activities and Societies: Golden Key Society - top 15% of Macquarie University students

Adv Dip Nutritional Medicine

High School