Melissa Firth

Melissa Firth Email and Phone Number

Chief Product Officer @ Storypark
Auckland, NZ
Melissa Firth's Location
Auckland, Auckland, New Zealand, New Zealand
Melissa Firth's Contact Details

Melissa Firth personal email

About Melissa Firth

Proven SaaS & Product executive with 28 years’ international, cross-sector digital and software experience leading product, product marketing, customer experience, design, engineering and supporting operations. I combine a deep understanding of product management and human-centred design with strong commercial skills, a founder mindset and the ability to assemble and empower collaborative teams to discover the right path through ambiguity and deliver results. I've held senior roles as Chief Product Officer, Storypark; Head of Growth & Innovation at Chorus; Chief Digital Officer at Te Papa and GM Digital Business at the Australian Broadcasting Corporation. Over my career I've helped conceive, design, deliver and manage more than 30 digital products and platforms across B2C, B2B2C, and SaaS in multiple sectors including finance, media, government, arts and culture, education, games, health, energy, and transport. As a consultant and fractional executive, I help founders, leaders and teams implement product and GTM practices and ways of working to achieve product/market fit and scale. As a founder myself (Again Again), I know first-hand the twists and turns of getting a business from 0-1 and 1-3. I am passionate about developing human capability and potential, and I'm a big believer in the power of good storytelling to inspire and unite. Specialties: Entrepreneurship, business strategy, product management, innovation, product strategy, product development, content marketing, content strategy, digital transformation, user research, user experience, lean startup, agile, product marketing, communication, leadership.

Melissa Firth's Current Company Details
Storypark

Storypark

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Chief Product Officer
Auckland, NZ
Website:
storypark.com
Employees:
74
Melissa Firth Work Experience Details
  • Storypark
    Chief Product Officer
    Storypark
    Auckland, Nz
  • Auckland War Memorial Museum
    Trust Board Member
    Auckland War Memorial Museum Oct 2024 - Present
    Auckland 1010, Nz
  • Farm Focus
    Fchief Experience Officer
    Farm Focus Aug 2024 - Present
    Masterton, Wairarapa, Nz
    Financial management software for farmers, by farmers. Portfolios: Product, Technology & Education.
  • Horizon Three Consulting
    Fractional Cpo/Cxo | Product Coach | Growth Strategy
    Horizon Three Consulting Jul 2018 - Present
    Seasoned software executive & fractional CPO drawing on 20+ years’ cross-sector product development, content, UX & CX, digital business and commercial product experience in consumer and B2B SaaS. Horizon Three helps teams, leaders and businesses “build the right thing” and position teams to deliver growth.Current Clients: Farm Focus (Agritech), FileInvite (Document Collection for Financial Services). Past Clients: TVNZ, KiwiRail, Institute of Directors, Purpose Exchange
  • Again Again Limited
    Director And Co-Founder
    Again Again Limited Jun 2018 - Present
    Mount Maunganui, Bay Of Plenty, Nz
    Again Again is an open B2B2C platform to manage refillable, returnable packagingin the circular economy. It connects consumers, food & beverage businesses, and packaging suppliers to make a viable transition from single use packaging to convenient, waste-free takeaways, at scale. More at https://againagain.co #Reuse #reusables #wastefree #takeaway #hospitality #SaaS #circulareconomy #packaging #innovation #food&beverage
  • Storypark
    Chief Product Officer
    Storypark May 2021 - Oct 2023
    Wellington, Wellington, Nz
    Storypark is an early childhood SaaS platform supporting family engagement and high quality learning for young children.- Executive leader of 19 FTE across Product, Design, Customer Sucess and Professional Learning & Development.- Member of SLT, responsible for product vision & strategy, roadmaps and delivery models for core & growth portfolios.- Achieved NPS 58%, 85% CSAT, low churn (0.5%), 15-22% growth YOY for core product in home markets, and a balanced roadmap across growth initiatives, value enhancements for customer base, and platform complexity.- Built capability in product management and design, streamlined product discovery and delivery processes, lifted high-performance culture, behaviours and cross-functional collaboration; initiated data & insights maturity & lean validation approaches.
  • Chorus Nz Limited
    Head Of Growth & Innovation
    Chorus Nz Limited Jan 2020 - Apr 2021
    Auckland, Nz
    - Led development and launch of the Chorus X innovation programme and supporting playbook to catalyse and incubate innovation across the company. - Collaborated horizontally across Product, Experience and Technology groups to familiarise them with lean and customer-centred culture, capability and practices appropriate to product lifecycle stages in the portfolio. - Launched PowerSense, a new product for power companies to streamline the identification of, and recovery from, power outages. Provided power status data for 30% of NZ’s homes in year 1 of launch.
  • Museum Of New Zealand Te Papa Tongarewa
    Chief Digital Officer
    Museum Of New Zealand Te Papa Tongarewa Jun 2015 - Jun 2018
    Wellington, Nz
    Implemented the museum's first digital strategy, plan, and product development framework using Lean, Agile and Design-Thinking principles, process and tools for effective digital delivery.Established world-first culturetech accelerator Mahuki, running inclusive innovation and business accelerator programmes focussed on opportunities in the culture sector. In its second year, Maori and Pasifika participation grew from 7% to 42%; female founders 38%; 50 other NZ cultural institutions involved; 22 deployments. Delivered mobile-optimised web presence that grew Te Papa’s digital audiences 60%.Increased citizens’ access to never-before-seen collections by replatforming Collections Online; developing and open-sourcing the museum’s first collections API. Implemented a rapid digitisation programme that increased the rate of collections digitisation by 400% to 25k objects/year.Built and led a high-performing, cross-disciplinary team of 55 employees across five distinct areas including product development and digital operations; digital content and media; collections data and systems; corporate information and the Mahuki innovation accelerator.
  • Australian Broadcasting Corporation
    Head Digital Business Development
    Australian Broadcasting Corporation Dec 2014 - May 2015
    Ultimo, Nsw, Au
    Led cross-functional Digital Business team comprising product management, UX, engineering, content and product marketing. Team responsible for product development of award-winning consumer SaaS Active Memory to Series A stage. Development and devops ABC Shop Online. Drove digital strategy for the ABC's Commercial division, delivering and supporting digital transformation for established media businesses including the distribution of content to video on demand platforms. Responsible for the development of a portfolio of mobile entertainment apps, and the commercial performance of the ABC's commercial digital consumer products across both ABC and 3rd party distribution platforms. Consumer GTM/product marketing for award-winning SaaS learn to read platform ABC Reading Eggs.
  • Australian Broadcasting Corporation
    Acting Gm Digital Business Development
    Australian Broadcasting Corporation Nov 2013 - Dec 2014
    Ultimo, Nsw, Au
    As above
  • Australian Broadcasting Corporation
    Manager Digital Product Development
    Australian Broadcasting Corporation 2007 - Nov 2013
    Ultimo, Nsw, Au
    Built and led a top-performing cross-functional team across new product development, product management and marketing for ABC Commercial’s expanding online and mobile game apps portfolio, including:Active Memory – AIMIA award-winning online brain training SaaS product developed in partnership with the University of Melbourne and Florey Institute of NeuroscienceABC Reading Eggs – Go To Market/product marketing that built consumer market for this award-winning consumer SaaS product used by over a million Australian children, and now millions around the world Story Cloud – Android picture book 'read and record' e-reader platform (Harper Collins, ABC Books, Hardie Grant)Earlier digital products/platforms including ABC Shop Online’s Downloads Store, mobile games and the ABC’s first Youtube and Myspace channels.Responsible for delivery and product management across the portfolio, editorial and creative output, business strategy, modelling and business casing; team, stakeholder and vendor management; profit and loss.
  • Digital Mint
    User Experience And Digital Consultant
    Digital Mint Jan 2006 - Aug 2007
    User experience design and information architecture; developing business, product and user requirements and specifications; strategic digital consulting. Clients:Fairfax Digital -- User experience design for Moneymaker.com.au, Cuisine.com.au, Add to Favourites application, Fairfax Digital Member Centre (membership management application).Handshake Media -- strategic consulting for Music Board Australia Council for the Arts on the digital delivery of Australian music; and the CRC for Construction Innovation - 'Your Building' portal)Bienalto Consulting -- UX consulting for Austrade, Australian Electoral Commission, NSW Health; Expert review and digital marketing communications strategy for Sun Microsystems)
  • Wunderman Bienalto
    Senior Consultant
    Wunderman Bienalto Apr 2006 - Jun 2007
    User Experience and digital product consulting; using data analytics and qualitative user research to strategically align our clients' business goals and customer needs to generate measurable, successful outcomes.Clients: Austrade, Australian Electoral Commission, Sun Microsystems, Department of Victorian Communities, Travel NT, Centrelink
  • Massive Interactive
    Senior Producer
    Massive Interactive 2003 - 2006
    Malmö, Skane County, Se
    Account and project management, IA & UX design, requirements gathering, functional specification and quality assurance for clients and projects at this multi-award winning digital agency. Also project managed the development of the Massive's first .NET CMS, which was later productised.Clients: BigPond (V8 Supercars Live V8), Budget Car Rentals, Australia Council, City of Sydney, Country Road, Sydney Symphony Orchestra, Subaru, Snowy Hydro
  • Transworld International Interactive (Twii London)
    Development Producer | Information Architect
    Transworld International Interactive (Twii London) 2000 - 2002
    Network of the World (now.com)Integrated applications for NOW’s converged television and broadband web entertainment service: NOW Webmail; community apps (membership, forums, chat); recommendation interface; custom media player and live TV schedules; sport and technology content sections. Developed in-house guidelines and standards for content creation and community management.gamer.tvIntegrated applications including membership, chat, competitions, custom media player, directory and search for this managed online gaming service to support an eponymous TV programme.
  • Independent Contracts
    Producer / Project Manager / Editor
    Independent Contracts 1998 - 2002
    Clients: Barclays Multimedia - UI Project Manager for Barclays' first internet banking applicationArthur Andersen - Editor - Garretts Law Firm websiteOTM Brand - Agency ProducerSCI / Eidos - Usability consultant for football management game
  • Terabyte Interactive (Nz)
    Producer
    Terabyte Interactive (Nz) 1995 - 1998
    Auckland, Nz
    Selected Projects: CD-ROMs: America’s Cup ’95; World of Whales; Devils Canyon: A Dinamation Adventure; Space Station Alpha: A Young Astronauts Adventure.

Melissa Firth Skills

Information Architecture User Experience Digital Media Product Development User Research Business Strategy Product Management Digital Marketing Tablet Applications Mobile Applications Digital Strategy Social Media Innovation Analytics Sem Seo Ecommerce Creativity Ios Editing E Commerce Mobile Devices Strategy New Media Broadcast Usability User Experience Design Multimedia User Interface Content Strategy Web Project Management

Melissa Firth Education Details

  • Auckland University Of Technology
    Auckland University Of Technology
    Communication Studies
  • Ministry Of Awesome
    Ministry Of Awesome
    2023 Cohort
  • Institute Of Directors In New Zealand
    Institute Of Directors In New Zealand
    Company Directors Course
  • Australian Broadcasting Corporation (Reg Training Org)
    Australian Broadcasting Corporation (Reg Training Org)
    Diploma Of Business
  • University Of Technology Sydney
    University Of Technology Sydney
    Creative Writing
  • University Of London
    University Of London
    Human Computer Interaction
  • University Of Technology Sydney
    University Of Technology Sydney
    Creative Writing
  • Institute Of Directors In New Zealand
    Institute Of Directors In New Zealand
    Company Directors Course
  • University Of Technology Sydney
    University Of Technology Sydney
    Creative Writing

Frequently Asked Questions about Melissa Firth

What company does Melissa Firth work for?

Melissa Firth works for Storypark

What is Melissa Firth's role at the current company?

Melissa Firth's current role is Chief Product Officer.

What is Melissa Firth's email address?

Melissa Firth's email address is me****@****ail.com

What schools did Melissa Firth attend?

Melissa Firth attended Auckland University Of Technology, Ministry Of Awesome, Institute Of Directors In New Zealand, Australian Broadcasting Corporation (Reg Training Org), University Of Technology Sydney, University Of London, University Of Technology Sydney, Institute Of Directors In New Zealand, University Of Technology Sydney.

What skills is Melissa Firth known for?

Melissa Firth has skills like Information Architecture, User Experience, Digital Media, Product Development, User Research, Business Strategy, Product Management, Digital Marketing, Tablet Applications, Mobile Applications, Digital Strategy, Social Media.

Who are Melissa Firth's colleagues?

Melissa Firth's colleagues are Sabeena Tsan, Samantha Tyler, Athena Skliros, Aaron Thornton, Katie Dowle, Paul Gray, Prudence Feely.

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