Melissa Foo Email & Phone Number

Key responsibilities:• Strategize and execute brand initiatives and marketing brands to achieve the overall company objectives• Formulate marketing strategies based on business analysis in line with the changing consumers’ preference, dynamics of market and competitors’ activities• Ensure the assigned brand portfolio targets and performances are delivered• Manage the assigned brand A&P budget and profitability• Active participation and contribution in the strategic… Show more Key responsibilities:• Strategize and execute brand initiatives and marketing brands to achieve the overall company objectives• Formulate marketing strategies based on business analysis in line with the changing consumers’ preference, dynamics of market and competitors’ activities• Ensure the assigned brand portfolio targets and performances are delivered• Manage the assigned brand A&P budget and profitability• Active participation and contribution in the strategic planning and input of new product development to sustain brand/product lifecycle• Monitor and research market trends to keep abreast of the products positioning and promotional strategies Show less

Key responsibilities:1. General management• Responsible for company’s overall financial health; manage top & bottom line profitability and operational expenses• Plan, coordinate and manage all business operations to achieve company goals. • Develop and implement business plan for profitability. • Identify business opportunities with new and existing customers.• Address customer inquiries promptly and professionally and ensure customer satisfaction. • Manage… Show more Key responsibilities:1. General management• Responsible for company’s overall financial health; manage top & bottom line profitability and operational expenses• Plan, coordinate and manage all business operations to achieve company goals. • Develop and implement business plan for profitability. • Identify business opportunities with new and existing customers.• Address customer inquiries promptly and professionally and ensure customer satisfaction. • Manage administrative, logistical, inventory, purchasing and accounting services to support company operations. • Provide direction, coaching and guidance to employees in their assigned job duties. • Schedule weekly team meetings to discuss about business updates, issues and recommendations. • Liaise with suppliers and government agency - transporter, service providers, business license matters, insurance, office equipments. 2. Marketing management• Develop and implement marketing and sales strategies. • Lead in new product sourcing, evaluation and product mix line-up• Understand customer needs and current marketing trends.• Assist and support sales team in product positioning, branding and pricing. • Keep track on competitors' products and their marketing campaigns. • Seek for collaborative promotion opportunities • Monitor effectiveness of marketing campaigns for all represented brands• Lead in creative development for all marketing materials• Conduct product training Show less

Key responsibilities: • Develop annual marketing plan with goals, strategies, tactics and programs based on a comprehensive analysis of the market, consumer needs, customer needs, competition and company resources and abilities. • Provide sound strategic thinking, leadership and good business judgment in all aspects of marketing for the brands including copy, media, promotion, line extensions, quality improvements, pricing, product development, communication, packaging, deals… Show more Key responsibilities: • Develop annual marketing plan with goals, strategies, tactics and programs based on a comprehensive analysis of the market, consumer needs, customer needs, competition and company resources and abilities. • Provide sound strategic thinking, leadership and good business judgment in all aspects of marketing for the brands including copy, media, promotion, line extensions, quality improvements, pricing, product development, communication, packaging, deals, etc. • Monitor and evaluate brand performance to recommend and execute appropriate changes in plans to achieve optimal results. • Initiate and recommend new business opportunities and improvements to strengthen the brand. • Manage multi-functional resources, seeking their input and involvement to ensure that all activities in support of marketing plans are coordinated to maximize the brand’s performance.• Liaise with regulatory agencies on household insecticide product registration, A&P materials application and testing & importation of electrical devices. Show less

Baygon household insecticide business was acquired by S.C. Johnson & Son (M) Sdn. Bhd. officially 31 Jan 2003. I was transferred from Bayer Consumer Care to S.C. Johnson as it was part of the acquisition agreement.