• Led cross-functional department responsible for aligning company’s editorial, audience engagement & marketing, and product operations with overall business priorities across three brands • Owned development of demographic, psychographic, and behavioral insights for an audience of ~120mm monthly users, overseeing experimentation, 3rd party data enrichment, and data warehousing & governance• Oversaw 51% growth in non-paid traffic within three months, diversifying channel distribution across partnerships (+210x), Instagram (+10x), email (+31%), and organic search (+28%)• Improved audience retention by 24% and increased Net Promoter Score (NPS) by 48% in three months• Owned strategy and P&L for nascent e-commerce business; set a Shopify launch record, driving exponential weekly sales growth in first 30 days• Drove content strategy and optimization; managing editorial department of 20+ employees, grew Facebook traffic by 2.4x within first 30 days and improved social engagement 2.2x after a Facebook algorithm change that harmed most other publishers

• Led department responsible for audience growth, insights, and monetization; launched new revenue stream that contributed >$500k within two quarters• Developed predictive models to successfully anticipate trends and optimize business operations to hit monthly visitor and ad revenue goals• Managed an annual paid marketing budget of >$1mm, consistently hitting customer acquisition cost (CAC) targets• Produced data-driven narratives that meaningfully contributed to landing significant revenue deals with Fortune 500 brands

• Introduced and led the execution of new content strategy that resulted in over 200% increase in content-sharing on social media and 82% increase in average reader time spent per article • Use advanced statistical analysis to decode Facebook’s newsfeed algorithm to develop strategies that nearly doubled monthly visitors to >20mm, Facebook followers to >11mm• Managed team of six editorial staff, who delivered 37% more page views than any other team, on average

• Created algorithm to identify YouTube videos with high virality potential, resulting in 287% increase in average page views per post and reversing a downward trend in overall site traffic• Built a survey system and methodology for measuring impact of client ad campaigns, directly contributing to the renewal of three of Upworthy's largest contracts

• Designed proprietary Content Management System for newsroom of 1,600+ employees, with initial usability testing resulting in more than a 50% improvement in productivity• Oversaw A/B testing across 45 unique media properties, resulting in 12% lift in paid subscription rates in less than 30 days• Served as company’s “Data Evangelist”, spearheading data warehousing initiative to enable stronger customer insights

• Launched two new business units for the company, including hiring and on-boarding of 40 employees• Led team to enterprise sales record for key Fortune 500 partner, with top-tier subscriptions 230% higher than average • Managed and evaluated monthly P&L, including forecasting cash flows, customer LTVs• Designed website and CRM software; created KPIs and performance dashboards to track success

• Oversaw 216% annual growth in EBIT while managing cross-selling operation across 15 strategic partners• Owned marketing channel P&Ls, demand generation forecasting, and cross-functional team of 13 reports• Developed algorithm-based cross-selling platform to serve personalized, high-conversion product offers

• Trained over 1,000 employees on customer referral program and implemented data-driven compensation structure • Owned analysis of product bundling on customer LTV; findings presented to Fortune 500 company executive team • Built A/B test design and risk analysis tool to more efficiently test, iterate, and store historical data