Melissa Goff Email & Phone Number

Miami/Fort Lauderdale Area

• Oversee the operations of all public and media relations initiatives for the South region including 4 of the top 10 media markets – Dallas-Ft. Worth, Atlanta, Houston, Tampa/St. Petersburg and over 200 stores in 10.
• Serve as a liaison with civic, community and industry organizations spearheading public-private programs.
• Develop and manage all marketing communications disciplines including: branding, content strategy, social media, and press releases, ensuring alignment with internal corporate communications.
• Maximize community relationships and media partnerships with iconic events including Macy’s Teacher of the Year, The Atlanta Great Tree Lighting and Atlanta’s iconic Pink Pig at Macy’s holiday attraction.
• Create alliances with key community organizations and state agencies including the Florida Department of Education, state Retail Federations, Make-A-Wish, American Heart Association, March of Dimes, and Got Your 6.
• Develop executive communications plans and provide guidance for senior management through crisis situations and negative public opinion.

Miami/Fort Lauderdale Area

• Directed business, consumer, retail, fashion, and feature media outreach for corporate initiatives including regional product and campaign launches, retail store openings, in-store celebrity events, and cause-related.
• Organized press conferences for CEO and senior management, as well as, municipal, federal, and state officials on various state/city initiatives such as Tax Free, Teacher of the Year.
• Produced Satellite Media Tour opportunities for events and fashion.
• Streamlined and standardized location agreements for video and movie shoots.
• Managed high performing events marketing team that planned and executed in-store events, celebrity appearances and brand campaigns.
• Developed strategies and execution of events to drive sales, increase store traffic, raise brand awareness as well as customer engagement and acquisition. Actualized three times invest ROI on event strategies.

Miami/Fort Lauderdale Area

• Produced press kits, fact sheets, bios, pitch letters, media advisories, and b-roll including collateral for seasonal fashion, holiday, in-store events.
• Conceptualized and produced lifestyle segments, taped to live integrations and live remotes with media.
• Developed, implemented and executed marketing events that increased sales, built brand awareness and enhanced the brand’s corporate image while resulted in events generating triple return on investment.

West Palm Beach, Florida Area

• Developed and executed the annual fashion marketing and events for premier luxury mall (Forbes Cohen).
• Managed event coordination to include expense and revenue data, budget development, marketing and PR material development.
• Directed and executed the overall management, production and growth of the fashion events revenue for the center by 97%.
• Managed special appearances by celebrities and sports figures.