Melissa Goodman, Cmp Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California

Greater Los Angeles Area

• Plan, promote and execute all events as the sole planner o Hold kick off calls with all key stakeholders o Create budgets, invitations and registration sites o Site search venues and negotiate contracts o Arrange/contract room blocks with hotels o Secure vendors such as caterers, entertainment, florist o Work with venues on room sets, AV, parking, catering, timelines, etc. o Provide registration reports to key stakeholders and hold biweekly meetings to discuss registration numbers o Manage content including collecting slide decks and creating print/digital collateral• Promoted to a Senior Associate just after one year in associate role• As of March 2016, managed 16 event since the start of FY16 (October 1); Successfully executed over 40 events in FY15 as a first year associate with an annual program budget of nearly $850,000 o Based on my performance from 2015, was asked to return and support the National Delivery program (National Intern Training) with nearly 2,000 attendees again, while concurrently leading a two day event with 150 attendees involving general sessions, breakouts, multiple in house meals and reception• Develop and execute go to market events for our newly acquired Alternative Investments practice including an executive women boardroom series that has never been done in this space• Serve as transitional coach for three new team members• Currently a mentor to a younger team member providing guidance and training as well as acting as a role model o Performance manager for summer intern• Skilled contract and pricing negotiation due to previous hospitality sales experience and venue knowledge

Greater Los Angeles Area

• Planed, promoted and executed all events as the sole planner o Held kick off calls with all key stakeholders o Created budgets, invitations and registration sites o Site search venues and negotiate contracts o Arranged/contracted room blocks with hotels o Secured vendors such as caterers, entertainment, florist o Worked with venues on room sets, AV, parking, catering, timelines, etc. o Provided registration reports to key stakeholders and hold biweekly meetings to discuss registration numbers o Managed content including collecting slide decks and creating print/digital collateral• Successfully executed over 40 events in FY15 as a first year associate with an annual program budget of nearly $850,000 o Supported a National Delivery program (National Intern Training) with nearly 2,000 attendees while concurrently leading a two day event with 150 attendees involving general sessions, breakouts, multiple in house meals and an offsite dinner• Developed and executed go to market events for our newly acquired Alternative Investments practice including an executive women boardroom series that has never been done in this space• Skilled contract and pricing negotiation due to previous hospitality sales experience and venue knowledge

Greater Los Angeles Area

• Solicited new accounts as well as maintain existing clients to meet revenue goals of the hotel.• Met and exceeded monthly and quarterly quotas• Prepared and executed Marketing Plan for the department.• Worked with clients to menu plan, set agendas and incorporate other hotel meeting services.• Negotiated, created and reviewed contracts.• Facilitated communication before, during and post event with pertinent hotel staff and client to ensure a high level of service; 9.7 average for Service from Catering Contact on Medallia surveys (post-event surveys sent to clients for their feedback)• Provided weekly update of forecasting• Worked with Reservations and Sales team to secure courtesy blocks• Participated in weekly BEO meetings, Group Pickup meetings, and Group Detail Report/Resume meetings.• Maximized revenue for each group through catering, room rental, promotional opportunities, performance damages, etc.

San Francisco Bay Area

• Attended Hyatt sponosred "Catering Bootcamp" in June 2013 - learned sales techniques, relationship management, menu planning and event production skills• Solicited new accounts as well as maintain existing clients to meet revenue goals of the hotel.• Met and exceeded monthly and quarterly quotas• Prepared and executed Marketing Plan for the department.• Worked with clients to menu plan, set agendas and incorporate other hotel meeting services.• Negotiated, created and reviewed contracts.• Facilitated communication before, during and post event with pertinent hotel staff and client to ensure a high level of service; 9.7 average for Service from Catering Contact on Medallia surveys (post-event surveys sent to clients for their feedback)• Provided weekly update of forecasting• Worked with Reservations and Sales team to secure courtesy blocks• Participated in weekly BEO meetings, Group Pickup meetings, and Group Detail Report/Resume meetings.• Maximized revenue for each group through catering, room rental, promotional opportunities, performance damages, etc.

San Francisco Bay Area

• Supervised, empowered, led, coached and motivated the Banquet team including captains, food servers, and lead house attendants towards achieving exceptional guest service results and complete associate engagement• Was responsible for the appropriate and timely set up of all functions and meetings while maintaining standards of food, beverage and meeting specifications• Proactively reviewed staffing and equipment needs• Ensured coordination and execution of all events with Culinary, Stewarding, Catering/CS, CS Floor and Beverage• Maintained a high energy, positive, professional appearance• Developed innovative and creative décor for Banquet function space• Administrative tasks included the facilitation of payroll, reports, forecasts, point of sale procedures, inventory and budget for food and beverage functions• Performed daily walk-throughs in banquet department and all function space and storerooms to ensure full compliance with Department of Health regulations and Hyatt Corporate standards

San Francisco Bay Area

Proactiv and Sheer Cover• Arranged meeting with consultants, art department, styling, directors and all others involved in production• Managed on set shoot list• Assisted in the creative development of content and art direction• Researched competitors by reviewing print ads, magazine articles, commercials, web content• Pitched and reviewed celebrity endorsements

Santa Monica, Ca

• Specification creation and updating o Worked in Clickware program to import, create and update product and package specifications• Managed artwork production• Collaborated with purchasing department to obtain sourcing costs

Los Angeles, California, United States

Greater Los Angeles Area

• Managed social media including updating and monitoring Facebook, Twitter and Foursquare accounts• Supervised office management and administrative staff• Organized and implemented scheduling for permanent and temporary staffing• Maintained accurate AR and AP reports• Managed projects such as ordering print collateral and promotional items and acted as liaison between designers, vendors, sponsors and LA Auto Show which included gathering artwork, reviewing proofs and confirming orders• Administered and managed the LA Auto Show Press Days Registration Process which involved reaching out to main contacts with all major Manufacturers, Design Studios and Sponsors, processing and approving/denying applications for all Media, PR, Industry or Dealership individuals • Developed, formatted, ordered, printed and distributed all credentials and print collateral as well as created and monitored security process to ensure only approved individuals are in attendance• Organized, planned and executed Preview charity event, Designer’s Reception and breakfast/lunch events which included working with vendors such as tables, linen, florists, lighting, electrical, draping, catering, chairs, entertainment• Developed and oversaw the set up and appearances for radio stations. Process incorporated collecting and executing contracts as well as holding pre-event meetings with station representatives

Greater Los Angeles Area

• Managed social media including updating and monitoring Facebook, Twitter and Foursquare accounts• Maintained accurate AR and AP reports• Managed projects such as ordering print collateral and promotional items and acted as liaison between designers, vendors, sponsors and LA Auto Show which included gathering artwork, reviewing proofs and confirming orders• Assisted with the LA Auto Show Press Days Registration Process which involved reaching out to main contacts with all major Manufacturers, Design Studios and Sponsors, processing and approving/denying applications for all Media, PR, Industry or Dealership individuals• Organized, planned and executed Preview charity event, Designer’s Reception and breakfast/lunch events which included working with vendors such as tables, linen, florists, lighting, electrical, draping, catering, chairs, entertainment• Developed and oversaw the set up and appearances for radio stations. Process incorporated collecting and executing contracts as well as holding pre-event meetings with station representatives

Greater Los Angeles Area

Compile lists of media outlets and call to promote story ideas or arrange interviews; follow up on press releases and re-send press releases; Assemble press kits; Arrange monthly clipping reports; Write press releases.