Melissa Terrick Goodrich

Melissa Terrick Goodrich Email and Phone Number

Brand Management | Marketing Strategy | Licensing | Franchise Development @ WildBrain
Melissa Terrick Goodrich's Location
New York, New York, United States, United States
Melissa Terrick Goodrich's Contact Details

Melissa Terrick Goodrich work email

Melissa Terrick Goodrich personal email

n/a
About Melissa Terrick Goodrich

Accomplished brand management and marketing professional experienced in the Entertainment, Licensing, CPG and Sports sectors. Demonstrated ability in building profitable, high profile global franchises. Expertise in marketing and brand strategy, digital content strategy, and campaign management and implementation. Earned reputation for being strategic, analytical, inclusive, collaborative and energetic.Specialties:- Brand franchise development- Marketing strategy- Consumer products- Retail marketing & development- International / global marketing- Licensing- Product development- Digital marketing- Business development- Global CP strategy

Melissa Terrick Goodrich's Current Company Details
WildBrain

Wildbrain

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Brand Management | Marketing Strategy | Licensing | Franchise Development
Melissa Terrick Goodrich Work Experience Details
  • Wildbrain
    Director Of Brand Management & Franchise Strategy
    Wildbrain Aug 2021 - Present
    Toronto, Ontario, Ca
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  • Madison Square Garden Entertainment Corp.
    Director Of Marketing Strategy
    Madison Square Garden Entertainment Corp. Mar 2019 - Aug 2021
    New York, Ny, Us
    Led marketing strategy for the entertainment division to drive fan engagement and maintain best-in-class customer experiences.
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  • Mattel, Inc.
    Senior Marketing Manager - Global Cp Brand Management & Strategy
    Mattel, Inc. 2016 - 2018
    El Segundo, California, Us
    Led global brand strategy development and execution to drive the full consumer products franchise plan for Thomas & Friends.
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  • Mattel, Inc.
    Senior Marketing Manager - Retail Marketing / Consumer Products
    Mattel, Inc. 2013 - 2016
    El Segundo, California, Us
    Develop, execute and manage strategic marketing plans for top retail accounts across multiple brands for all Mattel Consumer Products including Barbie, Fisher-Price, Hot Wheels and Thomas & Friends.
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  • Mattel, Inc.
    Marketing Manager - North American Division
    Mattel, Inc. 2012 - 2013
    El Segundo, California, Us
    Activated US marketing strategy for Fisher-Price brands including established heritage brands as well as new brand launches.
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  • Mattel, Inc.
    International Marketing Manager - Barbie
    Mattel, Inc. 2011 - 2012
    El Segundo, California, Us
    Develop global marketing strategy for Barbie Entertainment, Fairytale, Collector, and Stardoll lines
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  • Mattel, Inc.
    Marketing Manager - Barbie
    Mattel, Inc. 2009 - 2011
    El Segundo, California, Us
    Managed product development process and marketing activities for Barbie Collector and Stardoll by Barbie segments.
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  • Mattel, Inc.
    Associate Marketing Manager - Disney Princess
    Mattel, Inc. 2007 - 2009
    El Segundo, California, Us
    With Marketing Manager, led product development and marketing activities for Disney Princess including strategy, product, packaging, TVCs, and retailer promotions.• Worked with cross-functional team to deliver Disney Princess product line delivering on key play patterns and incremental opportunities which resulted in +12% volume increase vs. 2007 and +31% volume increase vs. 2008.• Managed day to day licensor relationship with Disney including monthly and quarterly product and business updates to senior management.
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Melissa Terrick Goodrich Skills

Brand Management Consumer Products Marketing Strategy Product Development Digital Marketing Marketing Market Planning Cross Functional Team Leadership Strategy Segmentation Management Brand Development Toys International Marketing Customer Insight Marketing Management Integrated Marketing Business Planning Graphic Design Marketing Communications Advertising Strategic Brand Positioning Consumer Marketing

Melissa Terrick Goodrich Education Details

  • Penn State University
    Penn State University
    Psychology (Major) / Business (Minor) / Information Systems & Statistical Analysis (Minor)

Frequently Asked Questions about Melissa Terrick Goodrich

What company does Melissa Terrick Goodrich work for?

Melissa Terrick Goodrich works for Wildbrain

What is Melissa Terrick Goodrich's role at the current company?

Melissa Terrick Goodrich's current role is Brand Management | Marketing Strategy | Licensing | Franchise Development.

What is Melissa Terrick Goodrich's email address?

Melissa Terrick Goodrich's email address is me****@****ain.com

What schools did Melissa Terrick Goodrich attend?

Melissa Terrick Goodrich attended Penn State University.

What skills is Melissa Terrick Goodrich known for?

Melissa Terrick Goodrich has skills like Brand Management, Consumer Products, Marketing Strategy, Product Development, Digital Marketing, Marketing, Market Planning, Cross Functional Team Leadership, Strategy, Segmentation, Management, Brand Development.

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