Director Of Brand Management & Franchise Strategy
Current
Aug 2021 - Present
AeroLeads people directory · profile
Melissa Terrick Goodrich Email & Phone Number
Brand Management | Marketing Strategy | Licensing | Franchise Development
at
WildBrain
1 work email found
@wildbrain.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Management | Marketing Strategy | Licensing | Franchise Development
Location
New York, United States
Who is Melissa Terrick Goodrich? Overview
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Quick answer
Melissa Terrick Goodrich is listed as Brand Management | Marketing Strategy | Licensing | Franchise Development at WildBrain, based in New York, United States. AeroLeads shows a work email signal at wildbrain.com and a matched LinkedIn profile for Melissa Terrick Goodrich.
Melissa Terrick Goodrich previously worked as Director Of Brand Management & Franchise Strategy at Wildbrain and Director of Marketing Strategy at Madison Square Garden Entertainment Corp.. Melissa Terrick Goodrich holds Bs, Psychology (Major) / Business (Minor) / Information Systems & Statistical Analysis (Minor) from Penn State University.
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Email format at WildBrain
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*@wildbrain.com
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Profile bio
About Melissa Terrick Goodrich
Accomplished brand management and marketing professional experienced in the Entertainment, Licensing, CPG and Sports sectors. Demonstrated ability in building profitable, high profile global franchises. Expertise in marketing and brand strategy, digital content strategy, and campaign management and implementation. Earned reputation for being strategic, analytical, inclusive, collaborative and energetic.Specialties:- Brand franchise development- Marketing strategy- Consumer products- Retail marketing & development- International / global marketing- Licensing- Product development- Digital marketing- Business development- Global CP strategy
Listed skills include Brand Management, Consumer Products, Marketing Strategy, Product Development, and 19 others.
Current workplace
Melissa Terrick Goodrich's current company
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8 roles · 20 years
Melissa Terrick Goodrich work experience
A career timeline built from the work history available for this profile.
Director Of Marketing Strategy
Led marketing strategy for the entertainment division to drive fan engagement and maintain best-in-class customer experiences.
Mar 2019 - Aug 2021
Senior Marketing Manager - Global Cp Brand Management & Strategy
Led global brand strategy development and execution to drive the full consumer products franchise plan for Thomas & Friends.
2016 - 2018
~2 yrs
Senior Marketing Manager - Retail Marketing / Consumer Products
Develop, execute and manage strategic marketing plans for top retail accounts across multiple brands for all Mattel Consumer Products including Barbie, Fisher-Price, Hot Wheels and Thomas & Friends.
2013 - 2016
~3 yrs
Marketing Manager - North American Division
Activated US marketing strategy for Fisher-Price brands including established heritage brands as well as new brand launches.
2012 - 2013
~1 yr
International Marketing Manager - Barbie
Develop global marketing strategy for Barbie Entertainment, Fairytale, Collector, and Stardoll lines
2011 - 2012
~1 yr
Marketing Manager - Barbie
Managed product development process and marketing activities for Barbie Collector and Stardoll by Barbie segments.
2009 - 2011
~2 yrs
Associate Marketing Manager - Disney Princess
With Marketing Manager, led product development and marketing activities for Disney Princess including strategy, product, packaging, TVCs, and retailer promotions.• Worked with cross-functional team to deliver Disney Princess product line delivering on key play patterns and incremental opportunities which resulted in +12% volume increase vs. 2007 and +31% volume increase vs. 2008.• Managed day to day licensor relationship with Disney including monthly and quarterly product and business updates to senior management.
2007 - 2009
~2 yrs
1 education record
Melissa Terrick Goodrich education
-
Penn State University
FAQ
Frequently asked questions about Melissa Terrick Goodrich
Quick answers generated from the profile data available on this page.
What company does Melissa Terrick Goodrich work for?
Melissa Terrick Goodrich works for WildBrain.
What is Melissa Terrick Goodrich's role at WildBrain?
Melissa Terrick Goodrich is listed as Brand Management | Marketing Strategy | Licensing | Franchise Development at WildBrain.
What is Melissa Terrick Goodrich's email address?
AeroLeads has found 1 work email signal at @wildbrain.com for Melissa Terrick Goodrich at WildBrain.
Where is Melissa Terrick Goodrich based?
Melissa Terrick Goodrich is based in New York, United States while working with WildBrain.
What companies has Melissa Terrick Goodrich worked for?
Melissa Terrick Goodrich has worked for Wildbrain, Madison Square Garden Entertainment Corp., and Mattel, Inc..
How can I contact Melissa Terrick Goodrich?
You can use AeroLeads to view verified contact signals for Melissa Terrick Goodrich at WildBrain, including work email, phone, and LinkedIn data when available.
What schools did Melissa Terrick Goodrich attend?
Melissa Terrick Goodrich holds Bs, Psychology (Major) / Business (Minor) / Information Systems & Statistical Analysis (Minor) from Penn State University.
What skills is Melissa Terrick Goodrich known for?
Melissa Terrick Goodrich is listed with skills including Brand Management, Consumer Products, Marketing Strategy, Product Development, Digital Marketing, Marketing, Market Planning, and Cross Functional Team Leadership.
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