Melissa Ham Email & Phone Number

As the Manager of Product Marketing I am responsible for developing and implementing JEA’s marketing and messaging strategy, which includes message alignment through paid, owned, and shared channels. Success is measured by remaining in the top quartile of J. D. Power’s Customer Satisfaction Survey. ◦ Responsible for creation and implementation of overall messaging and marketing strategy to ensure JEA communicates messages effectively and through proper channels.◦ Responsible for all paid messaging and creative which includes TV, radio, DOOH, online banners, paid social, print, and video. ◦ Develops and updates marketing plans for the promotion of new and existing products.◦ Responsible for creating and implementing program awareness and incentivized campaigns to meet yearly goals.◦ Identifies target audiences and develops strategies to communicate with them effectively. ◦ Acts as liaison for Customer and Community Engagement department to internal stakeholders to ensure their marketing and communications needs are met appropriately. ◦ Manages advertising agency and responsible for approval of all creative and messaging as well as agency contract and budget.◦ Manages creative team and oversees all creative assets and projects to ensure creative consistency across all channels.◦ Manages print collateral used for customer education. ◦ Acts as project manager for Customer and Community Engagement for key company wide initiatives. ◦ Key member of JEA's Demand Pilot team.

The Recruiting Coordinator is an integral role supporting the recruiting function and contributes to the overall success of the Talent Acquisition team by providing a high level of customer service, administrative support, and coordination throughout the recruiting life cycle. This position requires an understanding of the processes for candidate management, government regulation compliance, and company policy administration in order to provide support to the Talent Acquisition team and internal clients. Duties include:◦ Responsible for posting job requisitions into online applicant tracking system and internal/external career sites according to specifications established by Recruiter◦ Assist Recruiter with the initial candidate phone pre-screening process as requested◦ Schedule candidates for interviews and set up travel arrangements◦ Serve as a primary administrative liaison with external/internal candidates in the recruitment process◦ Responsible for managing the completion of candidate applications, background check/release forms and required drug testing◦ Manage the documentation required in various stages of the recruiting process ◦ Attend local job fairs with Campus Recruiter ◦ Manage Request for Personnel inbox and Change of Status inbox and distribute to appropriate recruiter◦ Responsible for sending new hire satisfaction surveys and reporting on results◦ Assist in implementation and release of new Applicant Tracking SystemScheduling Coordinator◦ Schedule interviews between candidates and hiring managers at recruiters request◦ Make travel arrangements for out of state candidates◦ Send interview meeting request to manager

The Marketing Manager coordinates and leads all marketing projects, promotions, and company initiatives to build company brand and contribute to overall success of the company. This position requires a high level of communication and relationship building with the National Sales Team and Distributor Reps to train and provide support tools for new products and equipment. Duties include:◦ Communicate the value proposition of company products to the BR sales team and dealer organizations through the development of sales tools to support selling process◦ Act as primary contact for Sales Reps and Customers for product questions and marketing campaigns◦ Develop product launch plans for the release of new products while measuring sales results ◦ Analyze company sales reports to determine product movement by territory to help determine future marketing campaigns◦ Analyze quarterly sales reports to track quarterly promotion success as well as individual rep performance◦ Lead all marketing initiatives to increase sales by sending direct mail, fax blasts, and email promotions◦ Develop all Product Catalogs; consisting of page layout, artwork/design, proofing, and item input◦ Design and schedule the delivery of promotions, dealer programs, and newsletter to appropriate customers◦ Create sales quotes and contract pricing for company and distributor reps◦ Maintain and update customer database to send company updates, quarterly flyers, and newsletters◦ Plan and organize all events and tradeshows for the company◦ Create and update price lists and send pricing and new product information to customers◦ Develop presentations for management meetings and product trainings

The Assistant Marketing Manager assists the Marketing Manager in coordinating and leading marketing projects, promotions, and company initiatives to build company brand and contribute to overall success of the company. Duties include:◦ Act as the Assistant Manager for the Facilities Maintenance department◦ Responsible for marketing materials, promotional materials, sales support, market trade shows, and communication◦ Work as a liaison between departments to facilitate the implementation of marketing plans and sales growth◦ Responsible for development of Regional Flyers; including layout, art, copy, and proofing◦ Coordinate all Facilities Maintenance trade shows including sending all support materials needed for shows◦ Responsible for conducting marketing research for all of Facilities Maintenance by creating direct mail surveys, phone surveys, and fax blasts◦Run reports and input promotions in company database, including adding and removing promotions, pricing updates, compute price margins, and total sales from individual promotions

The Marketing Intern assists the Director of Marketing, Product Managers, and the Marketing and U.S. Sales Coordinator with company marketing initiatives. Duties include:◦ Assist the Director of Marketing, all Product Managers, and the Marketing and U.S. Sales Coordinator ◦ Establish and maintain relationships with distributors and company reps◦ Assist in event planning, meetings, and tradeshows◦ Arrange and send all product for meetings and tradeshows◦ Organize and coordinate company luncheons and receptions◦ Track all promotional spending and advertising cost through invoices◦ Book all travel arrangements for Distributors, Reps, Doctors, and employees of Biomet◦ Maintain all current brochures and literature