Melissa Hanson Email & Phone Number

Summit, New Jersey, Us

Creating a clean, sustainable future by offering an equitable and affordable renewable energy choice.

Eden Prairie, Mn, Us

A national, privately owned packaged goods food company providing ready-to-eat lunch and breakfast products to grocery, mass convenience, and vending channels with distribution throughout North America.Senior Director of Marketing, Brand & InnovationResponsible for delivering brand marketing and corporate communication. Providing strategic direction to six direct reports. Managing agency relationships. Creating strategic plans. Conducting market research to analyze customer and consumer segmentation insights. Managing trademarks, brand and innovation. Leading cross-functional team to grow the innovation pipeline. Remote position with regular on-site visits.Selected Accomplishments:• Drove 40+% sales growth by establishing clear brand positioning with B2C and B2B audiences for the Deli Express®, Market Sandwich®, and San Luis® brands.• Created $10M in sales funnel potential by developing the Goodwink™ brand, a new healthy line of sandwiches.• Achieved $4M in new sales by conceptualizing and establishing a co-branding partnership with the King’s Hawaiian brand, launching the products across multiple sales channels.• Enabled a corporate plan to double growth by implementing key marketing technology tools to manage and analyze creative projects, social media, file storage, web hosting, and digital marketing campaigns.• Developed and launched 30 new product offerings on-time and complete by re-implementing the stage-gate product development process, which established clear roles and responsibilities for the cross-functional team and drove efficiency in delivering successful new products.

Minneapolis, Mn, Us

Cardiovascular research and education center improving the cardiovascular health of individuals and communities.Director of Marketing and Public RelationsResponsible for Leading team of three to deliver successful fundraising and communication efforts. Developing compelling brand messaging and translated impact through effective storytelling. Managing public relations for breakthrough research to build brand awareness. Launching inaugural scientific journal to enhance dissemination of cardiovascular research.Selected Accomplishments:• Raised >$2M in revenue by developing and deploying campaign collateral and case statements.• Created and established marketing processes to drive fundraising communications, public relations, social media, website efforts, and study enrollment.• Drove the brand positioning strategy by identifying unique proof points, building the visual design identity, and launching brand ambassador campaigns used to grow study enrollment and fundraising.• Established social media and communication strategy including videos, website redesign, media relations, and brand ambassador training for brand building and thought leadership.

Kc, Mo, Us

103-year-old national youth development organization comprising 60 councils across the country and serving over 150,000 youth with Out-of-School-Time, Camp and Teen Service and Leadership Experiences.Vice President, Program Planning and EvaluationResponsible for creating the strategic program and curriculum for the organization. Coaching a team of five to scale and deliver effective and transformative youth programs across the country. Solidifying brand strategy and leading website development.Selected Accomplishments:• Coached team of five to scale the Step-It-Up-2-Thrive initiative across the 60-council system.• Secured a $1.3M grant to continue the Step-It-Up-2-Thrive work for 3 years.• Reached 100,000 youth, after testing and launching new programs within 15 months to revitalize andcontemporize the youth participant experience.

A startup national nonprofit, created to teach children aged 6–11 why to value and how to lead a healthy life through afterschool-based wellness and outdoor education programs.CEO/PresidentDevelop the vision and lead the launch of a public charity to respond effectively to the childhood obesity epidemic across the country. Fundraise to support the foundation’s mission and operation. Develop wellness and outdoor educational curriculum. Form effective partnerships to enhance the impact. Provide organizational leadership.Selected Accomplishments:• Raised more than $1.5M in funding to support the startup and deployment of the WiseKids® curriculum with fundraising strategies for individuals, corporations, and foundations.• Spearheaded the design, development, and testing of the WiseKids® preventive wellness and outdoor educational curriculum, which was selected as a national model for impact.• Developed the operational infrastructure and budgeting to support the expansion of the program to reach more than 30,000 children across the country.• Formed partnerships with the National Recreation and Park Association, YMCA, Boys and Girls Clubs, Camp Fire National Headquarters, the National AfterSchool Association, and 20+ school districts and parks and recreation organizations and educated them on how to use the curriculum with school-aged children across the country.• Ensured the organization’s future following our founder's death and the economic downturn of 2010–2011 by leading the merger with our partner, Camp Fire National Headquarters.

Marketing consulting firm focused on guiding companies in strategic marketing, new products, brand management, and organizational leadership.President, Strategic Marketing ConsultantConduct company and brand situational assessments. Develop strategic and annual growth plans. Identify new product and business opportunities. Lead cross-functional teams. Analyze data to identify product restages that drive growth.• Key clients included: International Multifoods, Jostens, Internet Broadcasting, Allina Health, LandscapeStructures, and Säjai® Foundation (primary client beginning January 2006)

Delano, Mn, Us

Commercial playground manufacturing company providing products and services to customers around the world. Marketing Insights ManagerRecruited to create and implement a basis for growth after years of stagnant sales. Conduct primary and secondary trends research. Identify and developed services to alleviate customer journey pain points. Use voice-of-customer (VoC) research to identify new product ideas and build engagement. Create CX survey and deployment process.Selected Accomplishments:• Grew sales 10% after 5+ years of flat performance by redefining the strategic business proposition and leading the re-branding strategy.• Led marketing research and insights effort to develop new product and service concepts, including acommunity build program and lease financing.• Developed and deployed the first transactional product and customer satisfaction survey to identify service gaps and establish product improvement plans.

Consumer packaged goods company providing OTC products to open nasal passages and improve digestive health. Sold to Glaxo-Smith Klein.Senior Brand ManagerLead New Product Development & Launch, New Channel StrategySelected Accomplishments:• Drove 30+% core business growth with $11M in incremental sales with a threefold product and marketing plan targeting snoring and cough-cold.• Led development of a successful DRTV advertising campaign that re-established core positioning and increased sales. Campaign ultimately received the Gold Effie award for advertising effectiveness.

Us

International consumer packaged goods company providing a wide range of food products to all classes of trade.Senior Marketing ManagerProduct Development, Brand Management, Consumer Insights Product lines managed include Biscuits, Cookies, Pie Crust, Frozen New Products and Pizza. My experiences include new product and line extension development, advertising, promotions, significant market research both in terms of consumer insights and product development, capital expansion plans, etc.Previous Positions held:Marketing ManagerAssociate Marketing Manager

Boston, Ma, Us

Division of the General Electric Company focused on delivering innovative financial services to customers and markets aligned with GE’s industrial businesses.Entry level positionFinancial Service Program - Management Development, Fleet Services

Mba, Marketing

B.S., Marketing

Certificate, Generative Ai