Melissa Hendrick Email and Phone Number
Melissa Hendrick's Location
Dallas-Fort Worth Metroplex, United States, United States
Melissa Hendrick's Contact Details
Melissa Hendrick work email
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
Melissa Hendrick personal email
n/a
Melissa Hendrick phone numbers
About Melissa Hendrick
Entrepreneurial leader. What drives me is an unparalleled passion for igniting growth, building brands, enabling revolutionary customer experiences, and driving connections with prospective and current clients and strategic partners. I am omni-channel demand generation marketing executive with extensive B2B SaaS enterprise and mid-market marketing expertise across a broad range of marketing capabilities and marketing functions. I have an ROI and KPI-driven mindset when creating marketing budgets, road maps, and operating plans. My strategic and pragmatic approach drives performance excellence when it comes to: Executing road maps, demand/lead generation, customer lifecycle engagement, market growth, sales velocity and operational efficiency. All complemented by being an innate team collaborator with the ability to inspire thought leadership and lead high performing teams with diplomacy. collaboration and conviction.Talents include:Igniting Growth | Sales & Client Enablement | Marketing Strategies | Demand Generation | Integrated Communications | Growth & Turnaround Opportunities | Client Services | Product Management & Ideation | Business Intelligence | Marketing Automation | Pragmatic Marketing | Loyalty Programs | Analyses | Roadmaps | Multi-element Campaigns | Digital Strategy | Integrated Communications | CRM & Reporting | Sales Funnel Optimization | Lead Generation | Inside Sales | P&L & Budgeting | Promotions | Brand Building | Team & Stakeholder Inspiration | C- Suite Presentation Skills | I can be reached at: mhendrick@teamsupport.com
Melissa Hendrick's Current Company Details
Melissa Hendrick Work Experience Details
-
Chief Marketing OfficerChargeback Gurus Jan 2023 - PresentPlano, Texas, UsResponsible for leading the strategic marketing direction, rebranding, driving brand recognition, demand and lead generation omni-channel marketing ecosystem, media relations, customer experience, retention, partner/sales enablement and leading a high performing global marketing team.
-
Executive Vice President Of MarketingSage Apr 2021 - Aug 2022Newcastle Upon Tyne, GbCharged with building a niche B2B AR automation brand into a nationally recognized industry leader. Responsible for the development of a winning omni-channel B2B marketing strategy and go-to-market roadmap to drive ARR growth, sales funnel velocity, brand awareness, customer engagement, sales enablement PR, SEO, digital optimization and KPI tracking and reporting while leading and scaling a world-class team of marketers.• Marketing initiatives fueled Lockstep’s 28X valuation and acquisition by Sage.• Led the development and execution of new rebranding identity including website redesign.• Optimized and managed the marketing ecosystem for ABM, direct and partner channels. Grew inbound lead volume ~ 70% over 15 months, resulting in a 5X opportunity pipeline, average C/W rate of 36%, optimized Google, digital footprint, and website for SEO.• Led, optimized, and managed the marketing ecosystem for both direct and partner channels.• Developed quarterly customer newsletter, over 100 pieces of thought-leadership buyer’s journey content and established Lockstep as a multi-award-winning AR automation solution for SMB and mid-market companies. -
Chief Marketing OfficerTeamsupport Llc Mar 2020 - Feb 2021Dallas, Texas, UsTeamSupport provides an award-winning B2B customer support SaaS solution. As CMO, responsible for igniting brand and demand for TeamSupport and our suite of products through omni-channel modern day pragmatic demand generation marketing initiatives, resulting in increased revenue, decreased client churn and improved customer experience. -
Vice President Of Marketing - Igniting Growth, Demand And Customer ExperienceYooz Inc. Jul 2017 - Feb 2020Aimargues, FrYooz provides intelligent cloud-based AP automation solutions to more than 3,000 global clients. As VP of Marketing, responsible for directing the development and execution of marketing, demand, and brand strategies including: Strategic initiative launches, sales enablement, content development, trade shows, demand generation, campaigns, social media and digital footprint, website SEO, PR, and more. Current responsibilities:• Developed, refined, and launched new brand identity, market messaging, and telling the Yooz story of thought and innovation in a compelling client-centric way that brings Yooz to life. Continue to build brand awareness, drive market penetration, and reinforce messaging through all prospect and client channels.• Being a credible thought leader, voice, and representative of Yooz, presenting the Yooz story to clients, prospects, industry events, analysts, social media channels, and LinkedIn groups.• Accelerating demand generation and sales pipeline velocity including increased conversion, win rate and shortening the sales cycle.• Building a results-driven and business success-focused omni-channel marketing ecosystem. -
Director, Demand Generation Corporate Marketing - Driving Sales Pipeline & Client EngagementThomson Reuters 2015 - 2017Toronto, On, Ca(A global source of news, information and software services) Retained to originate and activate a corporate marketing client services demand generation center of excellence and manage inside and external sales teams supporting 3 divisions with combined revenue of $1.4B.• Generated a 28% increase in qualified lead to sales lead conversion rate fueled by the delivery of compelling multi-element content via traditional and digital channels at the right time, in the right way during buyer’s journey. Defined and enhanced KPI reporting platforms to optimize C-level reporting.• Increased client services opportunity pipeline from $4.5M to $19.7M by optimizing digital engagement strategies.• Designed and activated trigger-based demand generation, to drive customer engagement and acquisition, product utilization and sales funnel optimization, while leveraging voice of customer and outsourced strategic partnerships. • Partnered with internal stakeholders to generate optimal buy-in for buyer’s journey persona mapping, ensured sales driven marketing content propelled sales qualified lead velocity and close. -
Director Of Marketing - Integrated Communications, Strategy, Lead Generation & CampaignsDealertrack 2013 - 2015North Hills, New York, Us(A global provider of integrated web-based software solutions)Recruited to set strategy, transform business, rebrand, market, promote and increase customer engagement and services with high propensity persona driven promotions and communications content for business unit with annual sales of $81M.• Increased revenue $21M, lead generation 40% and customer retention 18%; delivered a ROI of $34 for every $1 in marketing spend; grew digital communications open rates by 8%. Orchestrated growth through the creation of optimized product ideation, market optimization, editorial calendars, demand generation roadmaps, customer engagement, digital footprint, public relations, social media and promotional campaigns. • Generated $1.3M of incremental sales revenue and increased brand awareness 8% during the first 30 days following the creation and launch of a national rebranding campaign under compressed timeline.• Led the planning and execution of integrated marketing mix portfolio and digital sales enablement library. Translated market objectives into clear uses cases and product requirements.• Developed and launched KPI campaign assessment systems, strategic marketing plans, compelling thought leadership content, multi-element promotional campaigns, and digital sales enablement library. -
Director Of Product Management/Project Manager Iv - Portfolio Management, Marketing & RoadmapRealpage, Inc. 2012 - 2013Richardson, Texas, Us(A U.S. provider of web-based software solutions)Managed and marketed Payments & Portals product lines with sales of $55M.• Achieved an 8% annual growth rate in product portfolio sales. Directed: product management and roadmap development, marketing and project planning, online portal customer experience, retention and acquisition initiatives, pricing strategies, channel expansion, account management and activation.• Set strategy and executed product line enhancements, developed go-to-market strategies, sales tools, communications and promotions. Conducted beta testing, focus groups and managed client board. -
Director - Marketing, Product Development, Events, Communications, Multi-Channel ContentPpai 2009 - 2012Irving, Texas, Us(U.S provider of promotional products and services)Integrated, synergized, marketed, managed, and transformed two business units with sales of $1.6M.• Increased revenue 13%, decreased expenses 22%, reversed 3-year negative P&L trend.• Led the strategic marketing, product ideation and management direction, revenue generation, and process improvement for 7 publications and 140+ education products and services. • Accomplished through the development of multi-element content delivered via customized traditional and digital channel strategies. Translating marketing opportunities into clear uses cases and product requirements.• Emphasized by creating rich product experience, customer communications, engagement, and experience, product portfolio enhancements, content, and market growth. Complemented by the development of product roadmaps, marketing strategies, events, reporting platforms, client work groups and social media footprint. -
Manager Corporate Retail Product Marketing - Management, Roadmap, Development, Messaging & MarketingFedex Office 2006 - 2008Plano, Tx, Us(Global provider of transportation and business services)Developed long-term strategic plans, lifecycle product management, product development and customer centric marketing programs for 7 FedEx Office product lines. • Achieved 8% year-over-year revenue growth of $250M integrated retail product portfolio.• Directed the development of long-term strategic plans, lifecycle product management and ideation, product development, and customer centric marketing programs for 7 FedEx Office product lines. • Appointed to participate and serve on FedEx Kinkos brand integration work group. • Designed and launched Direct Mail and Custom Photo Gift lines, generating $18M in annual sales. • Collaborated with corporate branding on the development of channel branding, advertising and content. -
Vice President Of Corporate Marketing - Channel Expansion, Market Planning & CommunicationsPrimedia 2004 - 2006Atlanta, Ga, Us(Global communications, education and publishing company)Recruited by CEO to develop, lead and implement business transformation and marketing initiatives to increase division portfolio value in support of 2 year acquisition diversification strategy.• Generated 13% annual revenue growth through the development and activation of strategic integrated marketing plans, promotional programs and communication initiatives.• Led strategic market planning and execution, public relations, brand definition, channel development, product management, and integrated communication activities for 6 business units.• Produced 12% ROI by initiating a series of new channel development and marketing campaigns, affinity programs, website redesign, communications, and brand awareness programs. -
Executive Director & General Manager - Operations, Customer Retention & Market GrowthAea 1998 - 2004Arlington, Va, Us(A technology organization)A technology support services group serving the special interests and needs of technology customers.• Grew revenue 130%, customer retention to 93% and market penetration 41%.• Directed operations for 2nd largest regional office, achieved 4 consecutive years of record setting division revenue, profitability, customer retention and market growth.• Led strategic market planning, public relations, sales, and customer retention programs; division ranked #1 in best practices, grew unaided brand awareness 22%.
Melissa Hendrick Skills
Marketing Strategy
Product Marketing
Marketing Communications
Demand Generation
Multi Media Marketing Campaigns
Sales Management
Product Management
Strategy
Digital Marketing
Customer Relationship Management
Lead Generation
Sales Enablement
Leadership
Management
B2b
Competitive Analysis
Business Strategy
Advertising
New Business Development
Product Life Cycle Management
Strategic Partnerships
Sales
Market Planning
Product Lifecycle Management
Performance Based Marketing
Channel Management
Key Account Relationship Building
Marketing Management
Cross Functional Team Leadership
Social Media Marketing
Trade Shows
Market Development
Product Development
Event Planning
Operations Management
Budget Management
Promotions
Operating Budgets
Market Research
P&l Management
Public Speaking
Business Management
Education Management
Nonprofit Leadership
Customer Relations
Sales Programs
Budgeting
Account Management
Business Development
Business To Business
Melissa Hendrick Education Details
-
Naveen Jindal School Of Management, Ut DallasMarketing
Frequently Asked Questions about Melissa Hendrick
What company does Melissa Hendrick work for?
Melissa Hendrick works for Chargeback Gurus
What is Melissa Hendrick's role at the current company?
Melissa Hendrick's current role is Chief Marketing Officer at Chargeback Gurus.
What is Melissa Hendrick's email address?
Melissa Hendrick's email address is mh****@****step.io
What is Melissa Hendrick's direct phone number?
Melissa Hendrick's direct phone number is +197258*****
What schools did Melissa Hendrick attend?
Melissa Hendrick attended Naveen Jindal School Of Management, Ut Dallas.
What are some of Melissa Hendrick's interests?
Melissa Hendrick has interest in Cycling And Snow Skiing, Infancia, Scuba Diving.
What skills is Melissa Hendrick known for?
Melissa Hendrick has skills like Marketing Strategy, Product Marketing, Marketing Communications, Demand Generation, Multi Media Marketing Campaigns, Sales Management, Product Management, Strategy, Digital Marketing, Customer Relationship Management, Lead Generation, Sales Enablement.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial