Melissa Hendrick Email & Phone Number

Plano, Texas, Us

Responsible for leading the strategic marketing direction, rebranding, driving brand recognition, demand and lead generation omni-channel marketing ecosystem, media relations, customer experience, retention, partner/sales enablement and leading a high performing global marketing team.

Newcastle Upon Tyne, Gb

Charged with building a niche B2B AR automation brand into a nationally recognized industry leader. Responsible for the development of a winning omni-channel B2B marketing strategy and go-to-market roadmap to drive ARR growth, sales funnel velocity, brand awareness, customer engagement, sales enablement PR, SEO, digital optimization and KPI tracking and reporting while leading and scaling a world-class team of marketers.• Marketing initiatives fueled Lockstep’s 28X valuation and acquisition by Sage.• Led the development and execution of new rebranding identity including website redesign.• Optimized and managed the marketing ecosystem for ABM, direct and partner channels. Grew inbound lead volume ~ 70% over 15 months, resulting in a 5X opportunity pipeline, average C/W rate of 36%, optimized Google, digital footprint, and website for SEO.• Led, optimized, and managed the marketing ecosystem for both direct and partner channels.• Developed quarterly customer newsletter, over 100 pieces of thought-leadership buyer’s journey content and established Lockstep as a multi-award-winning AR automation solution for SMB and mid-market companies.

Dallas, Texas, Us

TeamSupport provides an award-winning B2B customer support SaaS solution. As CMO, responsible for igniting brand and demand for TeamSupport and our suite of products through omni-channel modern day pragmatic demand generation marketing initiatives, resulting in increased revenue, decreased client churn and improved customer experience.

Aimargues, Fr

Yooz provides intelligent cloud-based AP automation solutions to more than 3,000 global clients. As VP of Marketing, responsible for directing the development and execution of marketing, demand, and brand strategies including: Strategic initiative launches, sales enablement, content development, trade shows, demand generation, campaigns, social media and digital footprint, website SEO, PR, and more. Current responsibilities:• Developed, refined, and launched new brand identity, market messaging, and telling the Yooz story of thought and innovation in a compelling client-centric way that brings Yooz to life. Continue to build brand awareness, drive market penetration, and reinforce messaging through all prospect and client channels.• Being a credible thought leader, voice, and representative of Yooz, presenting the Yooz story to clients, prospects, industry events, analysts, social media channels, and LinkedIn groups.• Accelerating demand generation and sales pipeline velocity including increased conversion, win rate and shortening the sales cycle.• Building a results-driven and business success-focused omni-channel marketing ecosystem.

Toronto, On, Ca

(A global source of news, information and software services) Retained to originate and activate a corporate marketing client services demand generation center of excellence and manage inside and external sales teams supporting 3 divisions with combined revenue of $1.4B.• Generated a 28% increase in qualified lead to sales lead conversion rate fueled by the delivery of compelling multi-element content via traditional and digital channels at the right time, in the right way during buyer’s journey. Defined and enhanced KPI reporting platforms to optimize C-level reporting.• Increased client services opportunity pipeline from $4.5M to $19.7M by optimizing digital engagement strategies.• Designed and activated trigger-based demand generation, to drive customer engagement and acquisition, product utilization and sales funnel optimization, while leveraging voice of customer and outsourced strategic partnerships. • Partnered with internal stakeholders to generate optimal buy-in for buyer’s journey persona mapping, ensured sales driven marketing content propelled sales qualified lead velocity and close.

North Hills, New York, Us

(A global provider of integrated web-based software solutions)Recruited to set strategy, transform business, rebrand, market, promote and increase customer engagement and services with high propensity persona driven promotions and communications content for business unit with annual sales of $81M.• Increased revenue $21M, lead generation 40% and customer retention 18%; delivered a ROI of $34 for every $1 in marketing spend; grew digital communications open rates by 8%. Orchestrated growth through the creation of optimized product ideation, market optimization, editorial calendars, demand generation roadmaps, customer engagement, digital footprint, public relations, social media and promotional campaigns. • Generated $1.3M of incremental sales revenue and increased brand awareness 8% during the first 30 days following the creation and launch of a national rebranding campaign under compressed timeline.• Led the planning and execution of integrated marketing mix portfolio and digital sales enablement library. Translated market objectives into clear uses cases and product requirements.• Developed and launched KPI campaign assessment systems, strategic marketing plans, compelling thought leadership content, multi-element promotional campaigns, and digital sales enablement library.

Richardson, Texas, Us

(A U.S. provider of web-based software solutions)Managed and marketed Payments & Portals product lines with sales of $55M.• Achieved an 8% annual growth rate in product portfolio sales. Directed: product management and roadmap development, marketing and project planning, online portal customer experience, retention and acquisition initiatives, pricing strategies, channel expansion, account management and activation.• Set strategy and executed product line enhancements, developed go-to-market strategies, sales tools, communications and promotions. Conducted beta testing, focus groups and managed client board.

Irving, Texas, Us

(U.S provider of promotional products and services)Integrated, synergized, marketed, managed, and transformed two business units with sales of $1.6M.• Increased revenue 13%, decreased expenses 22%, reversed 3-year negative P&L trend.• Led the strategic marketing, product ideation and management direction, revenue generation, and process improvement for 7 publications and 140+ education products and services. • Accomplished through the development of multi-element content delivered via customized traditional and digital channel strategies. Translating marketing opportunities into clear uses cases and product requirements.• Emphasized by creating rich product experience, customer communications, engagement, and experience, product portfolio enhancements, content, and market growth. Complemented by the development of product roadmaps, marketing strategies, events, reporting platforms, client work groups and social media footprint.

Plano, Tx, Us

(Global provider of transportation and business services)Developed long-term strategic plans, lifecycle product management, product development and customer centric marketing programs for 7 FedEx Office product lines. • Achieved 8% year-over-year revenue growth of $250M integrated retail product portfolio.• Directed the development of long-term strategic plans, lifecycle product management and ideation, product development, and customer centric marketing programs for 7 FedEx Office product lines. • Appointed to participate and serve on FedEx Kinkos brand integration work group. • Designed and launched Direct Mail and Custom Photo Gift lines, generating $18M in annual sales. • Collaborated with corporate branding on the development of channel branding, advertising and content.

Atlanta, Ga, Us

(Global communications, education and publishing company)Recruited by CEO to develop, lead and implement business transformation and marketing initiatives to increase division portfolio value in support of 2 year acquisition diversification strategy.• Generated 13% annual revenue growth through the development and activation of strategic integrated marketing plans, promotional programs and communication initiatives.• Led strategic market planning and execution, public relations, brand definition, channel development, product management, and integrated communication activities for 6 business units.• Produced 12% ROI by initiating a series of new channel development and marketing campaigns, affinity programs, website redesign, communications, and brand awareness programs.

Arlington, Va, Us

(A technology organization)A technology support services group serving the special interests and needs of technology customers.• Grew revenue 130%, customer retention to 93% and market penetration 41%.• Directed operations for 2nd largest regional office, achieved 4 consecutive years of record setting division revenue, profitability, customer retention and market growth.• Led strategic market planning, public relations, sales, and customer retention programs; division ranked #1 in best practices, grew unaided brand awareness 22%.