Melissa Hereford Email & Phone Number

Learn how to get what you ask for, how to be heard, and how to be a powerful leader. Transform your conversations to move forward in your career, inspire action in those around you and help you build stronger, more authentic relationships. Take the fear out of ASKING, take the shame out of NO and build RESILIENCE to ask again.Get free insights at https://www.MelissaHereford.com

Creating a positive and engaging learning environment for professionals with global B2B companies to deliver skills training that leverages decision-making science to master critical value conversations for sales and customer success teams.

Advancing the future readiness of leaders and team members through the development of the uniquely human skills that create outstanding personal, team and business performance.

I facilitate workshops and create customized content for Anne Grady Group clients who are dedicated to building resilience and improving performance.

I work with C-suite executives, senior/middle managers, and line workers on culture change, accountability for results, productivity, and execution.

I facilitate workshops and create customized content for VantagePoint clients including sales management process, coaching and performance maximization.VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions—all grounded in the latest academic-led, agile sales research. The VantagePoint proprietary Agile Sales & Coaching Platform includes an agile diagnostic that identifies the behaviors and unique situations your sales managers and salespeople face in the customer’s journey. Leveraging your company data, you will know the behaviors and strategies your high-performing managers and sellers use to win in each specific selling situation. With VantagePoint, you will equip all your managers and sellers to be situationally fluent, to execute each unique interaction in the buyer’s journey like your top-performers. Our mission is your performance, we are VantagePoint Performance and we are agile to the core!

San Francisco Bay Area

I have worked with clients such as Cisco, EY, Siemens, Blue Cross of Idaho, State Fund and many others, helping you to express yourself clearly and genuinely to motivate and inspire others, both one-on-one and one-to-many. Our work together is based on a fundamental curiosity about people and the way you connect and collaborate. Stand & Deliver A global leadership communication consulting firm dedicated to crafting powerful narratives, communication strategies, and methodologies for motivating breakthrough performance. Stand & Deliver helps leaders to communicate with greater confidence, authenticity, clarity, and purpose in order to align and inspire teams towards successful achievement of their mission.

San Francisco Bay Area

Marketing Strategy and Content CreationClient Engagement and SuccessSales Enablement and Onboarding Customize Curriculum

Larkspur, Ca

Provided ongoing training and 1:1 sales performance coaching to over 60 sales professionals & business development reps nationwide, directly impacting their level of effectiveness in penetrating and growing market share. Built Onboarding Curriculum to accelerate ramp of new business development reps and sales professionals. Built a Sales Enablement program: executed on deliverables such as sales playbooks for industry verticals. Built a Sales Asset Management System, which enabled sales professionals to train themselves and easily access collateral. Created and curated hundreds of documents and videos, including client-facing collateral and internal sales tools. Standardized content across the 4 companies acquired from 2013-2015 into Corporate Visions.

Vice President of Products for Maximization skills: Situational Sales Negotiation® and Executing Profitable Growth™. Skills training for sales professionals to create, elevate and capture more value in their customer conversations.

Certified Consultant to facilitate Situational Sales Negotiation and Situational Negotiation Skills. Facilitated highly experiential negotiation workshops for sales people, procurement and internal team members and leaders at Fortune 500 companies, including Hewlett-Packard, Sun Microsystems, AT&T and others. Worked with leaders at Unilever, Sherwin Williams, GE, Oracle, Cisco Systems, Owens Corning, Allergan, DuPont and many more. Designed and delivered a series of live virtual workshops on Webex, Adobe Connect and others.

Created and managed a Board approved budget. Created or changed job descriptions as needed.Hired and completed performance reviews. Developed internal procedures to leverage content between multiple clients. Created and documented procedures in fast growing company. Reviewed sales pipeline for resource allocation. Created formal project management processes to streamline development of content: interview guidelines; Subject Matter Expert questions and email templates; Project Manager time-lines; client review and feedback loops; editing and proofing resources and processes; trainer classroom feedback loop; revisions of materials.

Skilled editor with attention to detail; able to read and combine multiple information sources into cohesive documents. Wrote content for classroom use based on needs assessment, client interviews and profitability factors (time and effort to create content vs. fees paid by client). Conducted interviews with Subject Matter Experts to create written exercises used in the classroom. Trained trainers to deliver client-specific content in the classroom. Delivered projects on time and on budget. Worked with a variety of people at different levels in client organizations, often from around the world, to meet and exceed client expectations.

Larkspur, Ca

In 1995, I joined BAYGROUP INTERNATIONAL, at the time, a 20-employee global performance improvement and corporate training company. Over the years, my role evolved significantly, and I was given the opportunity to play a key role in supporting the company’s growth to 75 employees. Key highlights include: - Part of a 4-person leadership team focused on driving company differentiation in the market by continuing to customize and evolve training programs to meet the needs of a diverse Fortune 1000 clientele worldwide.- Involved in driving program effectiveness and engagement as a certified who has delivered >100 training programs to Fortune 500 companies nationwide.- Ensured Fortune 1000 client success through needs assessment and program customization. Key clients: Cisco, American Express, Owens Corning, Exxon Mobil, UPS, Unilever, Oracle, Honeywell and leading pharmaceutical companies.- As a result of everyone’s efforts and contribution, the company achieved exponential growth, growing become an $18M leader in the corporate training market. - In an earlier role, improved margin profitability by 20% by developing a plug-and-play production process that enabled the company to continue customizing programs – and driving key competitive differentiation in the market. In 2013, the company was acquired by CORPORATE VISIONS INC., where my role evolved once again, and I was asked to build out a sales enablement platform. Here, I played an integral role in supporting the success of a newly integrated sales organization by providing ongoing training and 1:1 sales performance coaching, building an onboarding curriculum and later a sales engagement program in 2015.