Melissa Hines Email and Phone Number

I will lead, manage, and be accountable for the GTM Strategy for all lines of business owned and operated by The Marek Group (including Triptych and HighNote), a national leader in marketing execution services offering a comprehensive suite of services for 50+ years.Our turn-key approach offers a comprehensive suite of services, including intelligent marketing and sales software, print management, signage, direct mail, email marketing, data management, promotional products and apparel, kitting, fulfillment, and global distribution.www.marekgroup.com

Leading a comprehensive marketing strategy to attract new customers in regulated verticals (healthcare, financial services and manufacturing). Servicing one of the top healthcare insurance brands in the country. Enabling large, distributed field sales divisions using a powerful AI-platform that delivers buyer-relevant, custom sales and marketing materials in minutes.www.triptych.com

HighNote, a division of The Marek Group, is a woman-owned marketing services company certified by the WBENC. We specialize in high-performance, data-driven multi-channel direct marketing campaigns and specialty signage, helping businesses strengthen their brand positions to attract and engage new and existing customers. For over 30 years, our dedication to continuously raising the bar on marketing insight, creativity, and high-impact solutions have helped clients create powerful, enduring connections with their audiences.www.gohighnote.com

Responsible for developing and implementing growth initiatives, identifying new market opportunities, and optimizing existing channels to drive increased revenue and market share. I work closely with the CEO and other senior executives to align growth efforts with the company's overall business goals and objectives.

Communicated the company's vision to our biggest partners, and developed and managed all marketing objectives and efforts. Identified and delivered customer insights, trends, market analyses, and best practices to the company.

In this role, “no” was not a bad answer, but simply a data point in making decisions. We built sales and marketing motions from the ground up and learned about navigating large brands as well as developing strategic partnerships.

Direct oversight of multi-channel marketing and advertising campaign efforts’ strategy and messaging; including paid social, email, search, direct mail, outbound sales and CRM marketing. Member of the organization’s senior leadership team, with direct supervision of two departments and seven staff members. Additional presence on Board of Directors’ finance committee and strategic visioning and capacity building consortium. Responsible for cascade delivery of marketing and sales reporting to the Board of Directors.Conceived and developed Actors Theatre Direct, an all-digital, bespoke, scalable platform for the organization, including visual identity and execution of complex technical requirements and capabilities (2020). This product resulted in both the preservation of received income and added additional virtual ticket sales revenue.

Strategic oversight of community partnerships and events; notably: I conceived, developed and executed the Community Ticket Grant Program, which has served as a model for peer organizations across the country.Provided mentorship for emerging Marketing and Communications administrators in overseeing members of the Professional Training Company.

Managed integrated marketing campaigns, including agency oversight. Drove the effort to implement an expanded portfolio of digital products and tools, leading to stronger institutional telemetry, and increased ROI. Served as project manager for a complete website redesign (2019), developing a friction-free mobile-first ticket purchase experience; increased channel sales 25% the next quarter. A founding member of company Equity, Diversity & Inclusion Council.

Co-founder of bespoke group sales ticketing agency; developed brand in competitive Broadway ticketing and hospitality marketplaces, positioning company as a leader in the field with exceptional customer service as a core value. Trained and supervised staff including marketing, sales, finance, and operations. Responsible for large client accounts with billings exceeding $1MM.Directed sales and operations, supervised account management, strategic planning, budgeting, staffing, development and implementation of all marketing and group sales programs and events, building company portfolio to $6M+ in ARR during my tenure. Curated key tourism industry partnerships; developed pricing for Broadway shows and promotional strategy in conversation with major brands (Wicked, Chicago, Jersey Boys, among others).

In this role, I managed group sales and corporate accounts for Broadway’s largest ticketing company ($22M+ in ticket sales).Represented in-house marketing sponsorship program (The Broadway Cooperative), collectively representing all major and long-running Broadway productions and related budgets at major hospitality and tourism industry conferences, both domestically and internationally. I lead all marketing efforts, including print and digital communications, events, and VIP ticketing needs for shows and group sales presentations.Supervised a large staff in call center sales, marketing, education, and operations.

I managed multiple executive calendars and provided high-level support for recurring client projects and RFP coordination. Provided project assistance for New York marketing analytics research team.