Vice President
Current
Oct 2018 - Present
AeroLeads people directory · profile
Melissa Hoffman Email & Phone Number
Market Research and Consumer Insights
at
TRC Market Research
1 work email found
@trchome.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Market Research and Consumer Insights
Location
Hershey, Pennsylvania, United States
Who is Melissa Hoffman? Overview
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Quick answer
Melissa Hoffman is listed as Market Research and Consumer Insights at TRC Market Research, based in Hershey, Pennsylvania, United States. AeroLeads shows a work email signal at trchome.com and a matched LinkedIn profile for Melissa Hoffman.
Melissa Hoffman previously worked as Vice President at Trc Market Research and Client Insights Consultant at Iri. Melissa Hoffman holds Bs, Psychology from Juniata College.
Company email context
Email format at TRC Market Research
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{first_initial}{last}@trchome.com
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AeroLeads found 1 current-domain work email signal for Melissa Hoffman. Compare company email patterns before reaching out.
Profile bio
About Melissa Hoffman
Market research professional specializing in new product evaluation and forecasting, with deep experience in pharmaceuticals and consumer products.Specialties: New Product Forecasting; Simulated Test Markets; Conjoint/Discrete Choice Analysis
Listed skills include Analytics, Market Research, Quantitative Research, Marketing Research, and 8 others.
Current workplace
Melissa Hoffman's current company
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8 roles · 32 years
Melissa Hoffman work experience
A career timeline built from the work history available for this profile.
Client Insights Consultant
Apr 2017 - Oct 2018
Client Service Consultant
Provide onsite support for IRI’s Liquid Data platform at GlaxoSmithKline Consumer Healthcare.
Sep 2015 - Apr 2017
Director, Client Service
Counseled clients in health-related businesses to optimize their marketing initiatives, utilizing primary market research, proprietary forecasting models and market knowledge. Experience across a wide range of products from OTC to pharmaceuticals to medical devices..
Jan 2012 - Sep 2015
Director, Marketing Sciences
Forecasted sales for new initiatives (new products and repositioning of existing products) in pharmaceutical/health care industry and consumer durables. Created custom simulators to estimate outcomes for various scenarios, incorporating marketing sensitivities and discrete choice modeling to assess impact of product features and pricing strategies.
Oct 2005 - Jan 2012
Diagnostic Consulting (Marketing Sciences)
Managed analytical teams supporting BASES (Nielsen Innovation) client engagements; deliverables included driver analyses, perceptual mapping and consumer segmentation. Consulted on study design and custom analyses. Partnered with R&D team to develop and launch a proprietary pricing service.
1995 - 2005
~10 yrs
Senior Project Director
Managed custom marketing research projects for a variety of clients, including manufacturers of consumer goods, telecommunication companies, and national retailers. Projects included concept tests, advertising effectiveness, and usage and attitude studies.
1994 - 1995
~1 yr
Project Director
Handled all aspects of full-service, custom research studies, including study design, questionnaire construction, data analysis, and report writing.
Nov 1991 - Feb 1994
2 education records
Melissa Hoffman education
Bs, Psychology
Juniata College
Ms, Consumer Behavior
Purdue University
FAQ
Frequently asked questions about Melissa Hoffman
Quick answers generated from the profile data available on this page.
What company does Melissa Hoffman work for?
Melissa Hoffman works for TRC Market Research.
What is Melissa Hoffman's role at TRC Market Research?
Melissa Hoffman is listed as Market Research and Consumer Insights at TRC Market Research.
What is Melissa Hoffman's email address?
AeroLeads has found 1 work email signal at @trchome.com for Melissa Hoffman at TRC Market Research.
Where is Melissa Hoffman based?
Melissa Hoffman is based in Hershey, Pennsylvania, United States while working with TRC Market Research.
What companies has Melissa Hoffman worked for?
Melissa Hoffman has worked for Trc Market Research, Iri, Ipsos Innoquest, Acnielsen Bases, and Walker Information.
How can I contact Melissa Hoffman?
You can use AeroLeads to view verified contact signals for Melissa Hoffman at TRC Market Research, including work email, phone, and LinkedIn data when available.
What schools did Melissa Hoffman attend?
Melissa Hoffman holds Bs, Psychology from Juniata College.
What skills is Melissa Hoffman known for?
Melissa Hoffman is listed with skills including Analytics, Market Research, Quantitative Research, Marketing Research, Customer Insight, Primary Research, Statistics, and Survey Design.
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