Melissa Howayek Email & Phone Number

Paris, Île-de-France, France

Saudi Arabia

• Develop brand identities, guidelines, and graphic elements.
• Decide on the brand’s imagery look & feel.
• Roll out the identity across all deliverables.
• Supervise designers and animators.
• Brainstorm alongside the copywriter for brand names.
• Work on launch campaigns for the upcoming brands.

United Arab Emirates

• Key Accounts: Pepsi Co (GCC), Nestlé Food (GCC), Foster Clark’s, Ferrero, etc.
• Worked with the Strategy and Shopper departments to come up with consolidated concepts that fit the briefs.
• Rolled out the campaign deliverables, be they stills or animations, while following brand guidelines.
• Supervised the work of the designers.
• Put together storyboards for films and animations.
• Worked with the Shopper department to help come up with in-store displays, influencer kits and limited edition bundles relevant to the campaigns.

United States

• Got selected among 3 pitching teams by the GoDaddy creative leads.
• Brainstormed with the GoDaddy team and consolidated the concept for the MENA 2021 campaign.
• Helped with insights relevant to the MENA target audience.
• Created the storyboards for the campaign’s films.
• Rolled out the concept according to the media plan.
• Researched GoDaddy customers that fit the requested personas to be featured in the campaign.

Beirut, Beirut Governorate, Lebanon

• Key Accounts: Pepsi Co (MENA), Decathlon, Bershka, Oysho, I am, Boggi Milano, Massimo Dutti, Missguided, LibanPost, Billy Boy, NUK,…
• Came up with concepts for advertising campaigns and rolled them out on all the requested deliverables.
• Followed brand guidelines, tone of voice, and visual identity to establish the adequate communication material.
• Adapted the communication according to the media plan (such as print, billboards, TVCs, digital, etc.) and suggested other media options when need be.
• Developed static and animated graphic elements necessary to meet all the objectives.
• Thought of activations (online and on-ground) to help brands stand out and create hype around campaigns.

Beirut, Beirut Governorate, Lebanon

• Key Accounts: Zaatar w Zeit (Lebanon and GCC), and Nestlé Pure Life.Also worked on Fransabank, Garnier, Crest, Oral-B, Deek Duke and Sanofi.
• Worked on yearly communication plans, ATL & BTL communication, packaging, monthly content calendars, brand identities, digital newsletters, and emailers.
• Prepared mood boards and attended food photography shoots.
• Worked on several local and regional pitches.

Beirut, Beirut Governorate, Lebanon

Helped on Al Arab newspaper rebranding and layouting.

Beirut, Beirut Governorate, Lebanon

Beirut, Beirut Governorate, Lebanon

Master'S Degree, Art Direction

Bachelor'S Degree, Art Direction