Melissa Howayek Email & Phone Number

Paris, Île-De-France, France

Saudi Arabia

• Develop brand identities, guidelines, and graphic elements.• Decide on the brand’s imagery look & feel.• Roll out the identity across all deliverables.• Supervise designers and animators.• Brainstorm alongside the copywriter for brand names.• Work on launch campaigns for the upcoming brands.• Create social media content for the brands.As part of the in-house creative team in a hospitality holding company, I am also responsible for supporting the conceptualization process of new restaurants and catering services by defining the mood, interior design, table settings, props, and whatever else the space might need to come alive.

United Arab Emirates

Key Accounts: Pepsi Co (GCC), Nestlé Food (GCC), Foster Clark’s, Ferrero, etc.• Worked with the Strategy and Shopper departments to come up with consolidated concepts that fit the briefs.• Rolled out the campaign deliverables, be they stills or animations, while following brand guidelines.• Supervised the work of the designers.• Put together storyboards for films and animations.• Worked with the Shopper department to help come up with in-store displays, influencer kits and limited edition bundles relevant to the campaigns.• Created content calendars for brands to ensure a consistent presence on social media platforms.• Thought of digital, social, and on-ground activations.• Wrote production briefs and coordinated with the production team.

United States

• Got selected among 3 pitching teams by the GoDaddy creative leads.• Brainstormed with the GoDaddy team and consolidated the concept for the MENA 2021 campaign.• Helped with insights relevant to the MENA target audience.• Created the storyboards for the campaign’s films. • Rolled out the concept according to the media plan. • Researched GoDaddy customers that fit the requested personas to be featured in the campaign. • Helped pick the appropriate director for the shoot. • Attended the shoot remotely alongside the GoDaddy creative team.

Beirut, Beirut Governorate, Lebanon

Key Accounts: Pepsi Co (MENA), Decathlon, Bershka, Oysho, I am, Boggi Milano, Massimo Dutti, Missguided, LibanPost, Billy Boy, NUK,…• Came up with concepts for advertising campaigns and rolled them out on all the requested deliverables.• Followed brand guidelines, tone of voice, and visual identity to establish the adequate communication material.• Adapted the communication according to the media plan (such as print, billboards, TVCs, digital, etc.) and suggested other media options when need be.• Developed static and animated graphic elements necessary to meet all the objectives.• Thought of activations (online and on-ground) to help brands stand out and create hype around campaigns.• Created storyboards for films and animations.• Put together production briefs, and creative briefs to coordinate with producers and freelancers.• Attended production meetings and shoots, and oversaw the entire process.• Supervised other designers, animators and illustrators.

Beirut, Beirut Governorate, Lebanon

Key Accounts: Zaatar w Zeit (Lebanon and GCC), and Nestlé Pure Life.Also worked on Fransabank, Garnier, Crest, Oral-B, Deek Duke and Sanofi.• Worked on yearly communication plans, ATL & BTL communication, packaging, monthly content calendars, brand identities, digital newsletters, and emailers.• Prepared mood boards and attended food photography shoots.• Worked on several local and regional pitches.

Beirut, Beirut Governorate, Lebanon

Helped on Al Arab newspaper rebranding and layouting.

Beirut, Beirut Governorate, Lebanon

Beirut, Beirut Governorate, Lebanon

Master'S Degree, Art Direction

Bachelor'S Degree, Art Direction