Melissa Iacobacci Email & Phone Number

Scranton, Pa, Us

Treasurer and Secretary - Media Contributor

• Conducts keyword research and implements SEO strategies for multiple clients as a contractor, ensuring high-quality content creation and optimization.• Manage and monitor paid advertising campaigns, including ad retargeting based on keyword research and past performance data.• Execute comprehensive SEO tasks, focusing on extensive keyword research to drive organic traffic for eCommerce clients.• Ensure adherence to Search Engine guidelines by meticulously reviewing and refining copy to enhance visibility and ranking.• Develop and manage social media content, maintaining an engaging online presence for clients.• Oversee campaigns and automate marketing processes to optimize performance and drive results.• Create diverse marketing collateral for email, social media, and product promotions to support comprehensive marketing efforts.• Contribute to product marketing strategies by conducting thorough market research and providing valuable insights.

Remote

On-page SEO: I optimized web pages for search engines by ensuring that they are well-written, keyword-rich, and easy to navigate. This included tasks such as:• Conducting keyword research to identify the most relevant terms for our target audience• Writing title tags and meta descriptions that are optimized for search• Using relevant keywords throughout the content of web pages• Structuring web pages in a way that is easy for search engines to crawl and indexSEO content strategy: I developed a plan for creating and publishing content that will help Sally Beauty rank higher in search results. This includes tasks such as:• Identifying topics that are relevant to our target audience and that have the potential to rank well in search• Creating content that is informative, engaging, and well-written• Promoting content through social media and other channels• Implementing SEO SOP Guidelines to follow for consistency

Scranton, Pennsylvania Area

Created and implemented marketing and social media strategies to attract potential business. All while supporting the Event Planners and Marketing Sales Director with any administrative tasks.

King Of Prussia, Pa

Focused on getting our customers' websites live in a timely manner. Troubleshot websites visibility to get customer’s websites and/or emails live with associated domains. Also handled multiple customers accounts at a time while processing inbound and outbound emails/calls.

Chesterbrook, Pa

- Performed Search Engine Optimization processes and submitted customer’s websites to Search Engines like Google, Yahoo, and Bing. Handled multiple Search Engine Marketing campaigns for multiple customers’ websites. Marketed other 1&1 Internet, Inc solutions that could benefit customer’s website and business.- Provided professional and courteous customer service to customers with any problems or questions. Maintained accountability for SEO cases in multiple, multinational work-pools.

Responsible for daily operations of building relationships with it's consumers for ADP and its representatives.-Verify leads that come into the database system, and then send out to local representatives.-Call contacts and make sure they were spoken to by a local representative.-Resolve any early issues with consumers regarding communicating effectively and efficiently with ADP, Inc as a whole entity.

Allentown, Pennsylvania Area

Scheduled appointments between field representatives and current or prospective clients, verified incoming requests of both established and potential clients, worked with local representatives to communicate new leads and company initiatives, resolved customer questions and concerns and answering/directing phone calls.

Worked alongside a sales team, entering customer contact information data, and updating the database with up-to-date information using Excel spreadsheets. Also completed multiple projects assigned to me at any given time.

Collaborated with a team to promote the independent film, “In Search Of,” which entailed handing out promotional media on the Kutztown University campus, as well as traveling to various college campuses in the Lehigh Valley to market the film.