I have over 20 years’ experience in building and engaging digital audiences and communities at scale through great products and content. As a senior leader I have managed large teams across consumer, marketing, product, commercial and editorial, and designed and delivered digital products that are used daily by millions of Australians. I have thorough knowledge of content creation, brand strategy, ATL media, social, performance marketing, UX, UI and SEO. I thrive in creative, collaborative and challenging environments and have a proven track record in delivering business objectives and building internal and external relationships. I am a passionate brand advocate and a positive and enthusiastic person who enjoys fast-paced, dynamic work.
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Head Of CustomerInstantscriptsSydney, Nsw, Au -
Head Of Customer & MarketingInstantscripts Jun 2022 - PresentAustraliaAs Head of Customer for InstantScripts, Australia’s largest online digital healthcare platform, I am responsible for brand strategy, customer acquisition, customer engagement, customer experience and corporate and consumer communications. -
General Manager Consumer GrowthNews Corp Australia Jul 2020 - Jun 2022AustraliaResponsible for development of the consumer growth strategy to deliver audience and revenue objectives for a portfolio of brands with audience of circa 13 million unique visitors a month and $120M+ in annual revenue. -
General Manager News.Com.AuNews Corp Australia Jul 2019 - Jul 2020Sydney, AustraliaResponsible for development of the audience and commercial strategy to deliver audience and revenue growth objectives for news.com.au, Australia’s largest digital news publisher, including audience of over 10 million and revenue of $80M annually. -
Executive Editor Women'S NetworkNews Corp Australia Apr 2016 - Jul 2019Surry Hills, New South Wales, AustraliaCreate and manage Australia's largest digital women's network. Responsible for management of women’s digital lifestyle brands including Kidspot, Best Recipes and Body+Soul and the creation and development of new digital products such as the launch of whimn.com.au. -
Group Features Editor News.Com.AuNews Corp Australia Apr 2013 - Apr 2016Surry Hills, New South Wales, AustraliaResponsible for the development and management of the Lifestyle content and section across the News Corp network including delivering new audience and revenue opportunities. -
Entertainment And Lifestyle Editor News.Com.AuNews Corp Australia May 2012 - Apr 2013Sydney, Australia -
Senior Digital Editor Lifestyle ChannelsFoxtel Apr 2010 - Apr 2012FoxtelResponsible for the development and management of the digital products for the LifeStyle Channel, LifeStyle Food, and LifeStyle You subscription service channels. -
Digital And Commercial EditorShesaid.Com.Au Oct 2008 - Apr 2010
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Digital EditorAre Media Pty Ltd 2007 - 2008 -
Senior Features WriterAre Media Pty Ltd 2004 - 2006 -
Web EditorAre Media Pty Ltd 2002 - 2004
Melissa Ironside Education Details
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Bachelor Of Journalism And Law -
The Hills Grammar School
Frequently Asked Questions about Melissa Ironside
What company does Melissa Ironside work for?
Melissa Ironside works for Instantscripts
What is Melissa Ironside's role at the current company?
Melissa Ironside's current role is Head of Customer.
What schools did Melissa Ironside attend?
Melissa Ironside attended University Of Technology, Sydney, The Hills Grammar School.
Who are Melissa Ironside's colleagues?
Melissa Ironside's colleagues are Bianca Stipic, Naz S, Sonja Coetzee, Suja Pillai, Nicolas Elvino, Richard Skimin, Elisha Frenkel.
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Melissa Ironside
I Kick You Up The Butt To Get You Out Of Your Rut - And Help You Transition From Your Teaching Career To Setting Up Your Own Successful Business Through 1:1 Coaching, 6-Week Intensive Programmes And Personalised PackagesWhimple -
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Melissa Ironside
Exmouth
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