With over four years of experience in copywriting, SEO, and product page development, I am passionate about creating engaging and informative content that showcases brand identity and values. I have a master's degree in psychology, which enables me to understand the needs, preferences, and motivations of different audiences and tailor my copy accordingly. I enjoy working with a creative and collaborative team that strives to deliver exceptional products and services to customers.In my role as a copywriter at Rustico, I wrote copy for various platforms and channels, such as blogs, landing pages, product descriptions, marketing inserts, company statements, and emails. I also conducted keyword research and implemented SEO best practices to optimize our web presence and organic traffic. Additionally, I built and updated product pages, and managed product launch and email marketing schedules. Some of the skills that I used and developed in this role are editing/proofreading, project management, attention to details, and creativity.