Fexa is advanced facilities management software for multi-location brands, providing organizations with the world's most flexible and user-friendly CMMS solution. Fexa makes it easy for teams across departments and across regions to collaborate with precision, managing repairs, maintenance, assets, vendors, leases and landlords for a large location networks, without the friction, rigid workflows, or manual inefficiencies of traditional tools.

Marketing and strategic consulting services with a focus on B2B/B2B2C. Key engagements include: • Beyond Identity - Fractional CMO (2024)• Triyo - Brand positioning (2023-24)• VideoElephant - Fractional CMO (2023-24)• Rezilion - Fractional CMO (2021)• Reqfast - Brand positioning (2021)• Reuters - Growth strategy (2021)• CakeWorks - Campaign Strategy (2021-24)

Leverage online media, client service and analytical experiences to develop, execute, optimize and up-sell digital campaigns that cross all Microsoft properties and platforms, including MSN, Skype, Xbox, Mobile and Media Networks. Primary focus of business on Procter & Gamble account, both US general market (video upfront) and US Hispanic.

• Oversaw development, sales support and fulfillment of sponsorship campaigns, branded entertainment and in-show integrations across all platforms, including on-air, digital and events. Led internal campaign execution process as well as communications with external agency contacts and clients. Partnered with programming leads and sales reps to stay current on new business, promotions and projects.• Department lead for all digital sales marketing campaigns surfacing on IFC.com and related social media pages. Created process, managed toolset and developed opportunities for digital sales efforts and advised senior management on opportunities to improve workflow. Created model for brand to monetize social media platforms as incremental sales opportunities; resulting campaigns netted over $100K in new business within three months of implementation.• Created strategic partnerships that yielded effective brand promotions and sponsorship opportunities. Led negotiations and activation of partnership with the Brooklyn Academy of Music (BAM), which resulted in a two-year series of live comedy events. • Created and oversaw multi-million dollar sales marketing department budget. Advised senior management on forecasts and strategic planning with a constant eye on bottom-line.• Developed sales presentations, packages, premiums and other tools that enable network sales team to speak with our clients and partners about IFC’s offerings in fresh and creative ways. Supported creation and execution of annual upfront event and road-show presentation as well as other client-interactive events. Attended client meetings and supervised shoots as sales liaison.

• Managed all aspects of movie development and production process across portfolio of MTV Networks brands, with strong emphasis on MTV and CMT. • Created framework and streamlined process for selling integrated marketing opportunities for movies business. Developed and activated multi-platform sponsorships, including in-movie product integrations, on-air and digital sponsorships and experiential marketing events. Resulting sponsorships generated over $6M in revenue and related integration fees. • Planned and executed consumer marketing campaigns for on-air premiere and DVD launch; supervised marketing budgets up to $5M. Oversaw development of all creative assets and produced added value features, digital content and EPK material. Planned and executed promotional events, including red-carpet premieres. Sourced and managed talent, vendors and freelance staff.

• Supervised all production finance matters, including creation of time lines and production budgets up to $8M. Negotiated deal terms and managed payment issues with writers, directors, talent and producers.• Tracked and reported financial information for network ancillary business, including Home Entertainment, New Business Development and Consumer Products. • Responsible for review and analysis of project financial models, production budgets and cost reports. Processed payroll, petty cash, invoice payments, billing requests, expense reports and contract issues for area projects, on an ongoing basis.

• Responsible for general oversight of a start-up, community television station. Hired, trained and supervised station staff.• Created and conducted public television education program, including field production classes, studio production workshops and non-linear editing lessons. Produced and edited live and live-to-tape productions.• Steered station outreach plan, including all marketing efforts, public relations campaigns, membership drives, orientations, annual meetings and renewals. Increased station membership from zero to 250 in first year of operation.

• Assistant to production staff during 2005 audition tour. Auditioned show contestants and prepared production materials