As a Board Member and Marketing Committee Co-Chair, I am helping to assist the JAINE organization in developing Marketing and communication strategies, and manage the implementation of approved plans focused on positively impacting JAINE’s effectiveness and success. We Are JAINE is Missouri’s first women in cannabis non-profit organization. JAINE is focused on supporting, honoring, and educating women in an emerging industry by building alliances to foster a united voice through mentorship, empowerment, and networking.

How I made an impact at BeLeaf Medical:Directed a team to create, develop, and bring to market eight new brands in the Missouri cannabis industry. Successfully launched over 27 medical cannabis products. Developed, designed and executed:Marketing budget Brand websites & landing pagesIn-store brand marketing (for five dispensary locations)Branded merchandisePrint and digital advertisementsMarketing materialsMerchandise & POS DisplaysSocial Media and Email MarketingEnsured branding, design, and packaging design (including licensed brands) were compliant within Missouri's stringent rules and regulations. Negotiated contracts that led to substantial cost savings in packaging procurement, advertising, and management software. Developed and maintained strong working relationships with vendors, partners, and market influencers.Established community involvement through local educational events and the creation and launch of the 314twenty program. Created a marketing intern program to help develop future professionals in cannabis marketing.

How I made an impact at Fybr:Identified weaknesses in existing marketing campaigns and developed pragmatic solutions within budgetary constraints. Applied digital, PR, and media strategies to gain brand awareness and earned media placements. Communicated with senior management about digital marketing initiatives and project metrics, as well as brainstorm fresh strategies and content development. Organized promotional events at trade shows and other venues. Coordinated timelines with the team to ensure prompt delivery of materials and merchandise. Created an intern program to help develop future professionals.

During my internship with Fybr I became familiar with terms like the Internet of Thing (IoT), Smart Parking, and Smart Cities. I was exposed to many new approaches in digital and social media marketing that tech industry firms utilize to reach a larger audience on multiple media platforms. I used social listening to aide in finding new connections with potential buyers and industry professionals through LinkedIn. I had the opportunity to participate in brainstorming new ideas for marketing Fybr’s brand at trade shows. I had a hands-on experience of what goes into a marketing strategy for a technology firm. I attended the IPI show in Dallas, TX and was responsible for their live tweets. I also found new material and content relating to the industry for Facebook posts. I practiced writing a blog piece about smart cities. I helped assist in the research to put together a competitor profile for the industry analysis. My internship with Fybr and the role I took on was more than just marketing. I was also responsible for completing an administrative tasks list for the firm too. The internship was a very rewarding and informative experience that taught me new skill sets and allowed my creative edge to shine.