Director/Sr. Marketing Manager, Piperlime
San Francisco, California, Us
· Key player in launch of Piperlime brand, responsible for customer acquisition and retention, marketing budget, traffic forecasts, seasonal marketing plans, CRM campaigns, social media, SEM, SEO, affiliate marketing, and promotions. · Identified key customer segments and developed targeted lifecycle strategies to maximize customer value· Increased customer knowledge throughout the organization by creating marketing dashboards, customer profile, and primary/secondary research. · Built brand platform articulating positioning and key differentiators. Created campaigns to build buzz in social media