Melissa L. Bailey Email & Phone Number

Louisville, Kentucky, United States

I bring neighbors and local businesses together through a monthly, community-focused magazine called Hurstbourne Living.

Louisville, Kentucky, United States

Providing media relations support for clients across multiple industries, including healthcare, manufacturing, nonprofit, financial services, and more.

Louisville, Kentucky, United States

• Developed strategic marketing and communications plan to help meet business goals in these areas: admissions/referrals, workforce recruitment, and fundraising.• In collaboration with Director of Development, provided communications planning support for donor cultivation and stewardship campaigns through the Nazareth Homes Foundation, helping to raise the most donations in the organization's history.• Served as brand manager to ensure a positive reputation was maintained in the local… Show more • Developed strategic marketing and communications plan to help meet business goals in these areas: admissions/referrals, workforce recruitment, and fundraising.• In collaboration with Director of Development, provided communications planning support for donor cultivation and stewardship campaigns through the Nazareth Homes Foundation, helping to raise the most donations in the organization's history.• Served as brand manager to ensure a positive reputation was maintained in the local community with a consistent voice, message, and tone across all platforms with key stakeholders, including employees, donors, volunteers, and prospective residents and families.• Evolved the organization’s communication platforms to include digital media, such as Meta and Google ads, to maximize reach, engagement, and impact with target audiences online.• Managed strategic media relationships and garnered noteworthy local and regional news coverage about the organization’s newest healthcare programs, special events, and awards.• Oversaw planning and submissions process for participation in external awards programs, including Best Places to Work and Top Workplaces, which resulted in numerous accolades.• Developed post-pandemic internal communications structure to inform, engage, and unify all levels of the workforce, while also leading employer brand efforts in collaboration with HR. Show less

Louisville, Kentucky Area

• Outlined and executed a donor communications strategy that helped the organization raise $4 million annually. Supported numerous fundraising projects, including in-person and virtual events, annual giving appeals, sponsorship solicitations, donor recognition, and more.• Executed media outreach strategy for both organizations, which included developing reporter relationships, pitching compelling news stories, securing news coverage, and tracking earned media. • Secured high-profile… Show more • Outlined and executed a donor communications strategy that helped the organization raise $4 million annually. Supported numerous fundraising projects, including in-person and virtual events, annual giving appeals, sponsorship solicitations, donor recognition, and more.• Executed media outreach strategy for both organizations, which included developing reporter relationships, pitching compelling news stories, securing news coverage, and tracking earned media. • Secured high-profile national news coverage with NBC News about Kentucky’s rising substance abuse and overdoses during pandemic. • Wrote executive-level communications, including blog posts, press interviews, event scripts, and other key correspondence for internal and external audiences. • Executed internal communications plan to align all employees with organization mission and goals.• Managed social media editorial calendar, including targeted digital ads to key stakeholders about program-specific healthcare offerings. Show less

Mt. Washington, Kentucky

• Served as marketing and communications leader for the organization, outlining strategic plans that supported increased awareness of the organization statewide and achieving fundraising goals.• Managed outreach and fundraising events in local communities that enhanced awareness of child welfare and the agency’s mission.• Served as project manager for key fundraising events, with responsibilities that include pre-event consultation, budgeting, volunteer management, execution, public… Show more • Served as marketing and communications leader for the organization, outlining strategic plans that supported increased awareness of the organization statewide and achieving fundraising goals.• Managed outreach and fundraising events in local communities that enhanced awareness of child welfare and the agency’s mission.• Served as project manager for key fundraising events, with responsibilities that include pre-event consultation, budgeting, volunteer management, execution, public relations, and reporting.• Executed a high-profile fundraising event at Keeneland, promoting George Foreman as the keynote speaker and raising more than $100,000 for Sunrise's mission.• Developed and maintained close relationships with key influencers across the state, including regional and statewide media and donors, who helped carry Sunrise’s mission forward.• Led digital marketing efforts, including social media, newsletters, and more. Show less

Louisville, Kentucky

• Developed and executed a strategic marketing plan for $1 billion financial institution that promoted B2C and B2B products and services across 12 Kentucky markets for 16 banking centers.• Leveraging knowledge of competition and local markets, developed new marketing collateral, advertising, digital media, and various other campaign components to reach prospects and current customers in target markets.• Overhauled pbibank.com to clearly communicate product offerings and services… Show more • Developed and executed a strategic marketing plan for $1 billion financial institution that promoted B2C and B2B products and services across 12 Kentucky markets for 16 banking centers.• Leveraging knowledge of competition and local markets, developed new marketing collateral, advertising, digital media, and various other campaign components to reach prospects and current customers in target markets.• Overhauled pbibank.com to clearly communicate product offerings and services, improve user experiences, and optimize the site for mobile use and SEO.• Managed strategic partnerships with external marketing agencies and other program affiliates.• Implemented employee communications infrastructure to increase frequency of and improve communication amongst associates, which included a new bank-wide Intranet. Show less

Lexington, Ky

• Developed and executed a strategic public relations plan for consumer and B2B solutions, earning prestigious product awards and driving positive media coverage with top-tier business, tech/trade, and local news media.• Served as global PR liaison to geography communication leads, providing PR counsel, messaging, and resources to ensure relevant news was delivered consistently outside the U.S.• Managed relationships and budget with PR agency, providing strategic direction for the… Show more • Developed and executed a strategic public relations plan for consumer and B2B solutions, earning prestigious product awards and driving positive media coverage with top-tier business, tech/trade, and local news media.• Served as global PR liaison to geography communication leads, providing PR counsel, messaging, and resources to ensure relevant news was delivered consistently outside the U.S.• Managed relationships and budget with PR agency, providing strategic direction for the development and execution of successful consumer, channel, and B2B product campaigns.• Coordinated press events, trade shows, social media, and story pitches to support new product introductions, marketing campaigns, and other major company announcements.• Garnered product awards and media coverage in the U.S. that made Lexmark’s laser printers the most award-winning product line in the industry in 2009, which served as the basis for a nationwide advertising campaign. Show less

Lexington, Ky

• Served as lead account executive for internal communications, overseeing strategic planning and execution of worldwide employee communications.• Provided executive-level support to meet internal communication objectives for supply chain organization leadership.• Served as lead communications specialist for corporate functions, including finance/investor relations, employee healthcare, human resources, and IT.• Formed a global internal communications council that represented… Show more • Served as lead account executive for internal communications, overseeing strategic planning and execution of worldwide employee communications.• Provided executive-level support to meet internal communication objectives for supply chain organization leadership.• Served as lead communications specialist for corporate functions, including finance/investor relations, employee healthcare, human resources, and IT.• Formed a global internal communications council that represented various functions and sites.• Served as editor of monthly U.S. employee newsletter, Lexmark Site News. Show less

Lexington, Ky

Managed U.S. Corporate Giving Program, overseeing monetary, in-kind donations and employee volunteer activities with charitable causes.

Lexington, Ky

Developed and executed sourcing strategies for the procurement of services within the area of Human Resources through the engagement of cross-functional commodity teams.