Melissa White

Melissa White Email and Phone Number

Business Development and Operations Specialist @ AYO Music Group
New York, NY, US
Melissa White's Location
New York, New York, United States, United States
About Melissa White

With a track record of transformative business development solutions and ROI-focused partnership strategies in the music industry. I'm skilled at identifying new business opportunities encompassing labels, artists, and publishers and finding solutions to produce organizational success and profitability.My strengths include building sustainable client relationships to understand their needs and goals and leading talented teams in project execution. I consistently manifest brand messaging into robust brand performance, employing creative strategies to increase audience awareness and engagement.My background demonstrates successful business management, marketing strategy, and team training and guidance. I promote a dynamic team environment of creativity, collaboration, and idea exchange focused on accelerating the client's success.As a skilled communicator, I develop key partnerships and collaborate with cross-functional teams, business partners, and clients in the execution of high-profile projects, multimedia marketing campaigns, and the development of solutions to expand company and artist growth.My reputation as an innovative leader, motivator, and collaborator in the execution of brand recognition programs to promote music globally has been demonstrated throughout my career.

Melissa White's Current Company Details
AYO Music Group

Ayo Music Group

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Business Development and Operations Specialist
New York, NY, US
Melissa White Work Experience Details
  • Ayo Music Group
    Business Development And Operations Specialist
    Ayo Music Group
    New York, Ny, Us
  • A2Im (American Association Of Independent Music)
    Director Of Memberships
    A2Im (American Association Of Independent Music) Jul 2023 - Jul 2024
    New York, Ny, Us
  • Tracklib
    Music Catalog Director
    Tracklib Oct 2021 - Jul 2023
    Stockholm, Stockholm County, Se
    Currently, I identify and engage with potential new clients, including labels, artists, publishers, and music distributors across all music genres, to secure new catalog content. As the liaison between clients, label and publisher partners, and artists, I define the marketing strategy and deliver innovative promotional campaigns. I collaborate with marketing teams to manage the label and artist portfolio to provide creative marketing plans focused on generating profitability and growth.• Launch industry-leading marketing campaigns and ROI-based strategies for multiple clients, significantly increasing audience awareness and engagement.• Implement continuous improvements to optimize workflows and streamline processes, enhancing the effectiveness of marketing project execution.• Accelerated company growth through research and identification of new client discoveries, successfully signing 200 labels to become the top 10 company earners.• Cultivate sustainable relationships with major and independent global labels and publishers to gather information on marketing needs and goals, communicating the status of all project phases to ensure a positive customer experience.• Maximize team performance through training, mentoring, and promoting a dynamic team environment and culture of creativity, collaboration, and idea exchange.• Collaborate with licensees on marketing and growth strategies, analyzing performance data and KPIs to determine campaign effectiveness, consistently maximizing earning potential.• Execute innovative growth and prospecting strategy to acquire new clients by representing the company at events and meetings and promoting services to artists, management, and labels.• Build consensus across label partners and publishing managers to acquire quality music and assist labels in choosing the most appropriate catalog choice.
  • Tracklib
    Music Catalog Manager
    Tracklib Apr 2020 - Oct 2021
    Stockholm, Stockholm County, Se
  • Tracklib
    Account Manager And Administration
    Tracklib Oct 2016 - Apr 2020
    Stockholm, Stockholm County, Se
  • Tommy Boy Entertainment
    Executive Assistant To Founder And Ceo
    Tommy Boy Entertainment Oct 2016 - Mar 2021
    Us
    I executed high-level administrative and operational support for the company CEO and Founder, including calendar and event scheduling, conference call coordination, travel bookings, and accounting. I demonstrated a strong understanding of streaming platforms and artist and label services to recommend innovative action plans to drive profitability and growth. • Drove digital transformation of files and reports, including the entire history of dance music periodicals and 10 years of Billboard Magazine, improving efficiency and time management.• Built positive client relationships to gain a keen understanding of specific needs, consistently communicating, prioritizing, and corresponding promptly, identifying growth opportunities.
  • Jobo Band
    Day To Day Manager
    Jobo Band Apr 2015 - Mar 2020
  • Macy'S
    Sales Associate
    Macy'S Jul 2010 - Jul 2017
    New York, Ny, Us
    - Recognized as “Top Talent” in 2013 for outstanding customer service.- Manage a high volume of customer interactions.- Guide customers in purchasing items that meet their needs.- Encourage customers to apply for a Macy’s Star Rewards card.- Resolve daily customer issues effectively.- Build a loyal clientele for future sales.- Maintain the sales floor's organization and presentation.- Answer incoming phone calls promptly.- Enforce company policies consistently.- Process cash register transactions accurately.- Mentor and coach new sales associates.
  • Area 51 Nyc Recording Studios
    Audio Engineer Intern
    Area 51 Nyc Recording Studios Jan 2015 - Jan 2016
    •Maintain aesthetics of studio control and live room•Test the equipment to make sure it's operational•File management for different sessions that have been or are currently being worked on•Curate material for the company's blog
  • Gold Village Entertainment
    Artist Management Intern
    Gold Village Entertainment Sep 2014 - Feb 2015
    New York, Us
    •Administrative duties such as answering phones, mailings and keeping inventory•Coordinate travel arrangements for artists•Update artist websites and social media using WordPress and FanBridge•Assist with advancing shows
  • Def Jam Recordings
    Urban Promotions Intern
    Def Jam Recordings Aug 2013 - Aug 2014
    New York, New York, Us
    •Assisted with composing P.O.’s for invoices to vendors•Assisted with artist and staff budgets using Expensys•Created, updated, and distributed song add sheets and radio market plans•Handled administrative duties such as answering phone calls, bookkeeping, mass mailings and travel arrangements•Assisted Def Jam staff develop marketing plans•Reviewed Compliance letters from radio stations•Ordered and distributed tickets for upcoming artist shows and events•Worked with Mediabase, Expensys, ETAs, and Uniport

Melissa White Education Details

  • The City College Of New York
    The City College Of New York
    Music
  • Fiorello H. Laguardia High School Of Music And Art And Performing Arts
    Fiorello H. Laguardia High School Of Music And Art And Performing Arts
    Voice And Opera

Frequently Asked Questions about Melissa White

What company does Melissa White work for?

Melissa White works for Ayo Music Group

What is Melissa White's role at the current company?

Melissa White's current role is Business Development and Operations Specialist.

What schools did Melissa White attend?

Melissa White attended The City College Of New York, Fiorello H. Laguardia High School Of Music And Art And Performing Arts.

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