Melissa Lafave

Melissa Lafave Email and Phone Number

Lead Digital Strategist @ Blue Cross and Blue Shield of Nebraska
Omaha, NE, US
Melissa Lafave's Location
Omaha Metropolitan Area, United States
Melissa Lafave's Contact Details

Melissa Lafave work email

Melissa Lafave personal email

n/a
About Melissa Lafave

Melissa Lafave is a Lead Digital Strategist at Blue Cross and Blue Shield of Nebraska. She possess expertise in email marketing, online marketing, seo, social media, customer service and 27 more skills.

Melissa Lafave's Current Company Details
Blue Cross and Blue Shield of Nebraska

Blue Cross And Blue Shield Of Nebraska

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Lead Digital Strategist
Omaha, NE, US
Website:
nebraskablue.com
Employees:
1195
Melissa Lafave Work Experience Details
  • Blue Cross And Blue Shield Of Nebraska
    Lead Digital Strategist
    Blue Cross And Blue Shield Of Nebraska
    Omaha, Ne, Us
  • Blue Cross And Blue Shield Of Nebraska
    Digital Content Strategist
    Blue Cross And Blue Shield Of Nebraska Feb 2021 - Present
    Omaha, Nebraska, United States
  • Freelance
    Freelance Web Developer
    Freelance May 2008 - Present
    • Worked with 5+ organizations converting Photoshop PSD to cross browser compatible HTML/CSS and WordPress websites.• Created custom responsive websites which aligned with company branding and best practices.• Spearheaded SEO and website optimization requirements within Google standards to boost visibility.
  • C&A Industries
    Sr. Front End Web Developer
    C&A Industries Oct 2014 - Aug 2020
    Omaha, Nebraska, United States
    • Promoted to senior role in 2013 for exceeding goals. Senior position title was revised in 2014.• Collaborated with project managers and designers to implement designs into responsive and content rich websites and splash pages across six divisions with 20+ external and internal sites.• Coded and launched websites and online marketing materials using Dreamweaver or FTP.• Spearheaded search engine optimization (SEO) and website optimization requirements within Google standards to boost visibility.• Coordinated with project managers and designers in creation and management of company digital marketing campaigns which include: online ads, job boards, mass email marketing, and social marketing.• Generated monthly and quarterly website performance reports, recognizing and troubleshooting any data anomalies.• Diagnosed, troubleshooted and measured SEO/SEM efforts.• Mentored peers on SEO and design best practices. • Kept up with latest best practices, industry standards and marketing strategies. Recommended new marketing strategies. Researched and analyzed competitor websites.• Included duties from Email Marketing Specialist position.
  • C&A Industries
    Sr. Online Marketing Specialist
    C&A Industries Oct 2013 - Oct 2014
    Omaha, Nebraska, United States
  • C&A Industries
    Online Marketing Specialist
    C&A Industries Oct 2010 - Oct 2013
    Omaha, Nebraska, United States
  • C&A Industries
    Email Marketing Specialist
    C&A Industries Oct 2007 - Oct 2010
    Greater Omaha Area
    • Email marketing support for six divisions. Sent monthly, bi-monthly and daily emails to approximately 40,000 targets per day.• Coordinated with project managers and designers on creation and marketing strategy including designing custom emails with Photoshop and DreamWeaver (CSS, HTML) following CAN-Spam standards, testing, deployment, reporting metrics. • Query email targets from database system to develop lead lists. • Worked with partners across the company to ensure the continuity of the email message via social media. • Generated monthly and quarterly performance reports, recognizing and troubleshooting any data anomalies. • Assisted in managing 20+ external and internal sites.• Kept up with latest best practices, industry standards and email marketing strategies. Recommended new email marketing strategies.

Melissa Lafave Skills

Email Marketing Online Marketing Seo Social Media Customer Service Team Leadership Management Sem Social Networking Microsoft Office Account Management Social Media Marketing Web Marketing Marketing Leadership Html Css Web Standards Cross Browser Compatibility Social Marketing Digital Marketing Marketing Communications Advertising Marketing Management Facebook Online Advertising Direct Marketing B2b Google Analytics Search Engine Optimization Can Spam Compliant Google Adwords Professional

Melissa Lafave Education Details

Frequently Asked Questions about Melissa Lafave

What company does Melissa Lafave work for?

Melissa Lafave works for Blue Cross And Blue Shield Of Nebraska

What is Melissa Lafave's role at the current company?

Melissa Lafave's current role is Lead Digital Strategist.

What is Melissa Lafave's email address?

Melissa Lafave's email address is ml****@****ies.com

What schools did Melissa Lafave attend?

Melissa Lafave attended Metropolitan Community College, Doane University.

What skills is Melissa Lafave known for?

Melissa Lafave has skills like Email Marketing, Online Marketing, Seo, Social Media, Customer Service, Team Leadership, Management, Sem, Social Networking, Microsoft Office, Account Management, Social Media Marketing.

Who are Melissa Lafave's colleagues?

Melissa Lafave's colleagues are Danyelle Baratta, Ladd Josh, John Cram, Phil Ringsmuth, Patty Jackson, Barbara Woelfel, Brian Campbell.

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