Melissa Lafave Email and Phone Number

• Worked with 5+ organizations converting Photoshop PSD to cross browser compatible HTML/CSS and WordPress websites.• Created custom responsive websites which aligned with company branding and best practices.• Spearheaded SEO and website optimization requirements within Google standards to boost visibility.

• Promoted to senior role in 2013 for exceeding goals. Senior position title was revised in 2014.• Collaborated with project managers and designers to implement designs into responsive and content rich websites and splash pages across six divisions with 20+ external and internal sites.• Coded and launched websites and online marketing materials using Dreamweaver or FTP.• Spearheaded search engine optimization (SEO) and website optimization requirements within Google standards to boost visibility.• Coordinated with project managers and designers in creation and management of company digital marketing campaigns which include: online ads, job boards, mass email marketing, and social marketing.• Generated monthly and quarterly website performance reports, recognizing and troubleshooting any data anomalies.• Diagnosed, troubleshooted and measured SEO/SEM efforts.• Mentored peers on SEO and design best practices. • Kept up with latest best practices, industry standards and marketing strategies. Recommended new marketing strategies. Researched and analyzed competitor websites.• Included duties from Email Marketing Specialist position.

• Email marketing support for six divisions. Sent monthly, bi-monthly and daily emails to approximately 40,000 targets per day.• Coordinated with project managers and designers on creation and marketing strategy including designing custom emails with Photoshop and DreamWeaver (CSS, HTML) following CAN-Spam standards, testing, deployment, reporting metrics. • Query email targets from database system to develop lead lists. • Worked with partners across the company to ensure the continuity of the email message via social media. • Generated monthly and quarterly performance reports, recognizing and troubleshooting any data anomalies. • Assisted in managing 20+ external and internal sites.• Kept up with latest best practices, industry standards and email marketing strategies. Recommended new email marketing strategies.