Melissa Larson Email & Phone Number

Sparta, Mi

Larson Marketing Solutions specializes in strategic partnerships, project partnerships, and marketing team leadership. Without the commitment of another full-time employee, organizations can partner with Larson Marketing Solutions LLC to provide direction and leadership for your marketing and communication efforts. We partner with clients on an ongoing basis, or on a per-project basis. Whatever your goals, we work with you to develop a customized plan to achieve results. We are passionate about building trusting and transparent relationships with our clients. Working together, your business can achieve more!

As the Director of Client Strategy I sat on the leadership team and participated in various aspects of the business including the following: • Provide leadership and coaching to the client services team• Oversee and participate in the development of processes, procedures, tools, resources and more. • Partner with Account Managers to provide ongoing evaluation of client deliverables, including analytics and strategy.• Write client marketing plans as needed.• Participate in cultivating a positive team culture. • Participate in executing client deliverables.• Participant in the implementation of EOS.

As Strategy Director I come alongside ministry leaders in a variety of ways because our services are shaped to address the unique needs of each of our clients. From foundational communications strategy, to research, marketing planning, branding, and creative services. We truly envision a world where every Christ-focused ministry has clear and compelling communication.Organizational ResponsibilitiesServes on the leadership team sharing responsibility for long term strategic planning and stewardship of the organization, leading various corporate initiatives, and participate in ongoing stewardship of organizational culture.Project & Client Responsibilities• Identify and pursue business development opportunities and conduct needs assessments, develop proposals based on Kumveka’s service offerings, and secure contracts.• Lead client relationships.• Lead clients through contracted services while cultivating value above and beyond the scope of work.• Lead the assigned project team.• Actively work to ensure positive experience for all stakeholders.• Serve as project lead to ensure efficiency and quality.Service to clients includes the following (but is not limited to): • Analyze and audit client communications • Facilitate leadership workshops for clients to identify key metrics, develop audience personas, build a messaging strategy, and more.• Brand strategy development, rebranding, and brand refresh services• Conduct research and identify key findings and implications• Write multi-channel marketing plans

Grand Rapids, Michigan

Support marketing efforts in various ways including public relations, digital marketing, CRM management, website management and more.

Greater Grand Rapids, Michigan Area

In the non-profit world, creating and executing comprehensive, results-driven marketing campaigns with limited funds can be a challenge. But, with focused goals, creative tactics, and a willingness to prioritize, I strive to make the most of every dollar, reach and exceed goals, and help position the organization as a leader in the community by building strong relationships with team members, vendors, business partners, and clients. Branch Marketing (April 2013—Dec 2017):• Partner with branch offices around the country to develop and execute marketing efforts. • Research and optimize marketing opportunities within each branch’s market. • Analyze and create reports on campaign results.• Develop recommendations for both short-term and long-term branch goals.• Visit branch offices to collaborate, connect face-to-face with team members, and discuss branch needs to help with boots-on-the ground efforts. Corporate Research (April 2015-Dec 2017):Co-led and partnered with various team members on committees that aimed to improve corporate level processes, insights, and strategic planning. Projects included: client surveys, secret shopping, client intake procedures, developing collaborative meeting environments, instituting customer services practices, and more. Global Marketing (2014- 2015): Partnered with Bethany’s global team to plan and execute marketing initiatives to encourage donors, clients, and prayer partners to consider our adoption, consulting, and social services. Projects included a new website launch, numerous printed materials, strategic planning, and more. Web Lead (2015):Partnered with key team members to launch a new corporate website. Post-launch, I led web management initiatives including but not limited to: content updates, various backend content management activities, assigning and managing daily web tasks and projects, and participating in upcoming and ongoing web projects and meetings.

Grand Rapids, Mi

Presort Services (now known as Extend Your Reach) is a local leader in mail presorting, inserting, and variable data printing. When I joined, the team was preparing for office relocation, website upgrades, sales team alignment, and more exciting growth opportunities. With my skills, knowledge, and leadership I contributed new insight and perspective, creative ideas, and quality solutions to their marketing and communication strategies. Responsibilities:• Wrote and implemented annual marketing plan. • Managed the marketing budget.• Ensured and approved brand quality and all customer communication.• Provided sales support with custom tools and proposals.• Originated prospect lists for sales staff.• Planned PR and employee relations for Grand Rapids facility relocation.• Led and managed the purchasing of a CRM system. • Facilitated a committee to redefine structure, roles, and responsibilities of sales and customer service representatives. • Created and implemented a new customer onboarding program.• Completed redesign of corporate website including copywriting, design decisions, user enhancements, special features, and ongoing management via CMS.• Created and sent email correspondence to clients.• Initiated integration with Facebook, LinkedIn, and Twitter.

This local community bank brought the opportunity for me to dive into the world of business marketing allowing me to wear many hats. I worked alongside senior executives with participation in many important top-level projects and initiatives, deepened my knowledge, expanded my skill set, and created meaningful professional relationships. Responsibilities: • Led the creation of a proposal program to support sales and business development. • Built and maintained relationships with multiple vendors, consultants, departments, business leaders, and industry peers.• Managed ordering, storage, distribution, and tracking of corporate promotional Items.• Planned and executed all customer annual events.• Led efforts to unite marketing/advertising activities for the merger of ChoiceOne Bank and Valley Ridge Bank in 2006.• Participated in annual strategic planning and presented the annual marketing plan to board of directors.• Coordinated the implementation of all product and service campaigns including: ad copy design, media buying, and placement of all advertising.• Completed three corporate website redesigns including: copywriting, design input, user enhancements, special features, and ongoing site management via CMS.• Processed community sponsorships and donations for 13 banking locations.• Led the internal vision team and collaborative marketing team. • Conducted competitor research for product development. • Participated in new product development.• Created implementation plan and managed initial activities for social media integration on Facebook and LinkedIn.

Grandville, Mi

Retail Jewelery Sales

Grand Rapids, Mi

Receptionist, customer service, phones and other office duties.

Walker, Mi

Cashier

Bachelor Of Business Administration (B.B.A.), Marketing

Education record