While I have worked in multiple industries, most of my career has been spent in the technology space. Since 2014, I’ve been a member of the Sales team at Winspeed Technologies, a leading Mitel voice and data technology solutions provider as a Sales Support Specialist and Product Trainer, representing an impressive product portfolio to clients based throughout the East Coast, with an emphasis on Unified Communications and Contact Center applications. In tandem with participating in the sales life-cycle – from prospecting clients and defining business requirements to closing the deal – I’m still involved in ensuring a positive user experience by delivering product education and training. Sales and Training are equally rewarding, as they allow me to cultivate alliances that carry true longevity. I came to Winspeed after five years with AmeriLife, the nation’s largest senior-focused insurance marketing firm. As the Senior Director of Strategic Sales and Marketing, I analyzed market trends and monitored sales numbers in order to energize revenue generation. I was also responsible for creating sales training modules, hiring talent and delivering real-time support to the 1,500+ agents I recruited in just under 4 years. My career thus far has provided me with opportunities to learn what constitutes an effective sales partner: passion, dedication, appreciation for the value of every client, and most of all, trust. Trust inspires connections, and I welcome making new ones on LinkedIn.
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Vp Of Channel EngagementWinspeedFlorida, United States -
Vp Of Channel EngagementWinspeed May 2023 - Present -
Vp Of Channel EngagementWinspeed Jan 2014 - Present -
Channel Support, Senior Sales Support And Product TrainerWinspeed Technologies 2014 - PresentInnovative technology relationship builder specializing in Unified Communications and Contact Center applications, prospect, train and support top-tier clients throughout Eastern Region territory. • Champion diverse Mitel® Business Technology Solutions, Zoom, ZoomInfo, Slack, Outreach IO, Salesforce, as well as MiContact Center Client, MiCollab Ignite, Web Ignite, CCMWeb, Flexible Reporting & Call Recording and Mobility Training for mid to enterprise size companies;• Currently manage and service 100+ clients; • Assess client needs and objectives; deliver product recommendations to increase revenue numbers and ensure client retention; • Create and deliver impactful product presentations to C-Suite officers, senior technology advisors and relevant staff members;• Utilize effective internal marketing tools, i.e. customized sales scripts, email campaigns and brand awareness initiatives; • Collaborate with internal stakeholders to foster an environment of productivity and success.
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Inside Channel Manager IiAvant Communications Feb 2023 - May 2023Chicago, Il, Us -
Senior Director, Strategic Sales And MarketingAmerilife 2009 - 2014Clearwater, Fl, UsSpearheaded top-tier initiatives to generate heightened brand recognition and increased revenue numbers for successful insurance marketer. Handled functions including Sales Strategy, Product Marketing, Recruitment & Training, Negotiations and Client Relations.• Consistently identified and cultivated key alliances critical to continued revenue generation; • Developed exceptional product training tools for new and established agents aimed at enhanced sales performance and up-to-date product knowledge; • Reviewed agent performance for sales techniques and quality of customer service; • Monitored sales numbers and analyzed market trends to meet targets and create new business portfolios;• Ensured that agent activities were compliant with corporate identity, sales processes, policies and procedures;• Provided real-time product support to 1,500+ agents on all offerings within business portfolio;• Performed client follow-up calls to introduce updated programs; also called up to 40 new agents per day. Key Accomplishments:• Built Book of Business from 0 to 1500+ agents in 5 years; averaged hire of 25 new agents per month;• Awarded Marketer of the Quarter (October – December 2013);• Awarded SPIFFs for multiple sales competitions;• Ended 2013 as market leader, ranking 2nd in country during national new product rollout initiative to agents;• Throughout tenure, always finished in top sales percentile for entire company. -
Sales ManagerBed Bath & Beyond 2006 - 2008Midvale, Utah, UsCharged with daily personnel and operational supervision of highly trafficked location of well-known home accents retailer. Supervised 15+ employees on any given shift. Evaluated employee performance to ensure superior customer service.Key Accomplishments:• Recruited and trained all new sales hires; assisted with on-boarding process via orientation sessions; • Performed comprehensive operational oversight of multiple divisions including Sales, Inventory & Supplies, Scheduling and Visual Merchandising; • Acted as effective liaison between staff, clients and executive personnel so that all needs were appropriately met;• Ensured that all critical information was accurately documented into proprietary systems.
Melissa Lavin Education Details
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Keene State CollegeBusiness Management & Economics
Frequently Asked Questions about Melissa Lavin
What company does Melissa Lavin work for?
Melissa Lavin works for Winspeed
What is Melissa Lavin's role at the current company?
Melissa Lavin's current role is VP of Channel Engagement.
What schools did Melissa Lavin attend?
Melissa Lavin attended Keene State College.
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