Melissa Layton Email and Phone Number
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A results-driven senior leader with nearly 20 years of experience in corporate and marketing communications. I am a dedicated leader, invested in blending the right strategic vision, creative approach and analytical process into all forms of internal and external communications in effort to elevate brand reputation, drive brand awareness, enhance business goals, and impart the values and messages of the organization. As the Sr. Director, Global Communications at Crocs, Inc., I consider myself fortunate to lead a talented and diverse team of communications professionals who support and amplify all global internal and external communications across Crocs, Inc., inclusive of the Crocs and HEYDUDE Brands. I oversee omni-channel public relations and marketing communications initiatives, global media relations, business and executive messaging, crisis communications, ESG communications and internal communications. I have successfully implemented innovative and thoughtful communications strategies that have earned me industry recognition, such as PR Week 40 Under 40 and PRovoke Media’s Innovator 25 honoree. I am passionate leader, focused on driving results and exceeding brand goals and expectations, and I thrive in a fast-paced and collaborative environment that fosters creativity and growth.
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Sr. Director, Head Of Global Communications, Crocs, Inc.Crocs Jun 2022 - PresentBroomfield, Co, UsCurrently leading all global external and internal communications across Crocs, Inc., inclusive of the Crocs and HEYDUDE Brands. My team builds strategy and drives support for all Global and Regional Consumer Marketing initiatives, Global Corporate Communications & Media Relations, Brand Reputation Management, Executive Communications, Global Crisis Communications, ESG/Sustainability, as well as all global employee Internal Communications.
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Director Global Communications, Crocs, Inc.Crocs Mar 2021 - Jun 2022Broomfield, Co, UsLed global external communications across the Crocs brand. My team supports and amplifies Consumer Marketing initiatives, Corporate Communications, Executive Communications, Crisis Communications and Sustainability.
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Sr. Manager, Global Pr & Influencer Marketing, Crocs BrandCrocs Aug 2019 - Mar 2021Broomfield, Co, Us
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Vice President, Brand & Talent Strategy | Influencer Marketing LeadBurns Entertainment & Sports Marketing Jan 2017 - Jul 2019Chicago, Il, UsResponsible for building and leading the Influencer Marketing practice within Burns' brand and talent strategy division. I work closely with key marketing executives and cross-functional agency teams to provide strategic counsel and road-mapping for omni-channel influencer marketing and brand-building campaigns for some of the world's biggest brands, including Coty, Crocs and Unilever.Provide agency leadership and drive business development through the ongoing implementation of new results forecasting and measurement capabilities which aid clients in identifying and tracking competitive marketing benchmarks and KPI's for branded activations. -
Director, Brand Marketing Communications UsaMcdonald'S Jan 2016 - Dec 2016Chicago, Illinois, UsResponsible for leading holistic marketing communications plans aimed at strategically enhancing brand reputation, while driving awareness with key audience segments in the U.S. market. Leveraged appropriate brand and industry research, data insights, industry experts, and best practices to promote a consistent brand narrative across all applicable internal and external communications channels.Served as company spokesperson for appropriate media inquiries and speaking engagements. Directed and managed multicultural PR agencies while forging relationships and fostering collaboration with cross-functional agency partners. Worked with company executives and cross-functional senior leaders advising on communications plans, strategies, messaging, media opportunities or announcements, and speaking engagements. -
Director, Global Pr & External CommunicationsMcdonald'S Dec 2013 - Jan 2016Chicago, Illinois, UsDirector within the global external communications function for a global food service retailer with more than 35,000 restaurants around the world. Responsible for overseeing global brand-building public relations activities by aligning with cross-functional marketing and communications partners and agencies in more than 100 company markets to ensure consistency in the global company narrative. Led corporate communication strategies to enhance brand reputation, corporate sustainability and global digital practices by aligning with key internal stakeholders and credible third-party endorsers globally. Leveraged appropriate brand and industry research, data insights, industry experts, and best practices promoting consistent brand narrative across all applicable external global communications channels.Activated 360-degree integrated marketing communications programs aimed at supporting and promoting brand awareness campaigns and global sports sponsorships, including the Olympic Games and the FIFA World Cup.
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Group ManagerWeber Shandwick 2010 - 2013New York, Ny, UsAs a Group Manager, I led strategy and oversaw a variety of day-to-day activities for our clients. My responsibilities included developing and executing public relations campaigns, overseeing staffing allocations and budgets, managing client relationships, new business development, writing and editing. Additionally, I assisted with our inter-office cultural committee, and mentored new interns to assist with their career growth and development. -
DirectorBurns Entertainment & Sports Marketing Jan 2010 - Oct 2010Chicago, Il, UsAs a Director in the Public Relations division, my role was to be the connective tissue between our clients and talent agencies. Using my background in PR, I worked closely with clients to identify and negotiate for the most strategic celebrity, athlete or expert talent that would best connect with their target consumer and enhance their brand campaign.
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Senior Account ExecutiveDig Communications Mar 2007 - Jan 2009Us -
Senior Account ExecutiveWeber Shandwick Sep 2003 - Feb 2007New York, Ny, Us
Melissa Layton Skills
Melissa Layton Education Details
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University Of Central MissouriPublic Relations
Frequently Asked Questions about Melissa Layton
What company does Melissa Layton work for?
Melissa Layton works for Crocs
What is Melissa Layton's role at the current company?
Melissa Layton's current role is Sr. Director, Head of Global Communications at Crocs, Inc..
What is Melissa Layton's email address?
Melissa Layton's email address is me****@****ail.com
What is Melissa Layton's direct phone number?
Melissa Layton's direct phone number is +131257*****
What schools did Melissa Layton attend?
Melissa Layton attended University Of Central Missouri.
What skills is Melissa Layton known for?
Melissa Layton has skills like Public Relations, Marketing Communications, Media Relations, Social Media Marketing, Corporate Communications, Integrated Marketing, Crisis Communications, Strategic Communications, Social Media, Press Releases, Reputation Management, Marketing.
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