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15+ years driving sales growth and transformation. Transformative business development and sales leader who masters new markets, verticals, and territories. Identifies trends, authors influential communications, develops innovative sales strategies, and drives product valuation. Leads efforts that win industry influencers who help spike profits and ROI. Long-range thinker deeply grounded in tactical/practical applications. Exhibits flexibility to adapt to emerging business realities, exceeds expectations, and always aligns business needs with goals. Forms actionable intelligence from even the opaquest sources. Analytical, resourceful, tenacious, fair, and approachable. Selfless advocate and masterful persuader. Works remotely, independently, and within matrixed organizations.SUMMARY OF ACHIEVEMENTS:✦ Turn around influencer in underperforming markets: Repeatedly led successful revenue revitalizations, leveraging comprehensive turnaround strategies to build highest margins. Expertise includes revising market analysis, go-to-market strategies, and true client relations “partners.”✦ Emotionally intelligent leader: Fosters client and team loyalty and retention through core mentorship and influence efforts. Transformed numerous churn risk clients into devoted fans and achieved 90% or better retention of all accounts across multinational organizations.✦ Unstoppable revenue generator: Unquestionable track record of driving significant growth, consistently exceeding annual revenue goals across technology industries.KEY SKILLS:✓ Leadership – Sales & Business Development✓ ROI Turnaround & Growth Strategy✓ Tip-of-the-Spear Lead Generation✓ Technology Translations✓ Margin and Revenue Transformations✓ Sales Forecasting & Funnel Management✓ Monetization of New Opportunities✓ Sales Analytics & Dashboard Ideation✓ High Performance & Inspirational Team Leader✓ High Stakes Contract Negotiations✓ On-Point CRM ManagementFIVE-STAR COMPETENCIES:★ Fearless Business Development Ideas★ Executive Advisement★ Churn/Account Loss Prevention★ Honesty, Fairness, and Insightfulness★ Territory Stewardship Rigor★ Risk Analysis/Revenue Defense★ Relentless Cold-Calling, Telesales, and Field Work★ Quota and Profit Mastery★ Fierce Time Management Ethics★ New Market Penetration★ Product Introductions and Demos★ Client Psychology and Behavior Analysis★ Vendor and Manufacturer Relations★ Solution Designs and Architecture★ Forecast Management & Analytics Interpretations
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Regional Sales ManagerEncorecyberUnited States -
EducatorEducator 2017 - 2024Trained students in programs and activities while overseeing curriculum development and execution, designed and implemented events, and built specialized “experiences” to instill core values. -
Account Executive & Sales ManagerM&S Technologies A Kudelski Security 2006 - 2016Spearheaded day-to-day business development and sales operations, governing over 800 accounts, while directing activities for team of four. Navigated large personalities, deliverables, communications, pricing strategies, and reporting. Cultivated ecosystem of leads, strategic partnerships, business allies, and stakeholder rapport to foster greatest leverage. Owned status reporting, problem-solving, competitor analysis, cross-divisional approvals, technical translations, performance analysis, documentation, sales engineering presentations, and sales cycle debriefings.Achievements ► Grew sales from $50k to more than $3M, smashed all quotas within first three months in role, won international trip, and awarded Rep of the Year three timesCollaboration ► Forecasted and scheduled milestones, smoothed out stakeholder, development, process, and interdivisional conflicts, drafted communications, set expectations, investigated and implemented solutions, and set goals grounded in logic and tactical strategiesSales Architect ► Partnered with engineers and other divisions to establish standards, project and product thresholds, and to control sales pathways. Earned respect by seeking to understand and cultivate trust via transparency and honest, proactive communicationsCompetitive Intelligence ► Influenced and controlled ever evolving and aggressive competitors’ attempts to sway client attention. Provided high-value responses, kept ear to ground, tracked pulse of trends and shifts, conveyed product valuations, steered product insights, reviewed industry changes, and asked strategic questionsBusiness Development Expert ► Tracked every pathway to find connections that facilitated stakeholder conversations and new sales opportunities, from researching employment changes to reading industry news and tracking market updates on new products, etc. -
Account Executive (Remote)Futurecom 2003 - 2005Dallas, TxDirected aggressive lead generation, pipeline, and business development while managing over 200 accounts. Used wide range of techniques to ceaselessly prospect, seek out upsell and renewal opportunities, and prevent churn. Negotiated pricing, renewal terms, margins, and contracts.Achievements ► Consistently earned Top 10 Percent recognition for both revenue and profits, and increased profit margin on every product through strategic manufacturer negotiationsTight Influence ► Built strong relationships with stakeholders to advise on product and implementation strategies and prepare bids. Communicated solution design needs and potential gaps, instilled protections against revenue risks, and provided better process visibilityLessons Learned ► Conducted debriefings with teams to review operational metrics and identify anything missed, where process blocks needed attention, and issues that surfacedLoyalty Driver ► Cultivated loyal and motivated clients through relationship building, candor, unshakable work ethic, and consistent delivery on even the highest expectations. Monitored dashboards to identify and address performance and support team accountabilityStability Leader ► Balanced ambiguous, ever-shifting priorities with agility and critical analysis, never losing sight of actionable steps, quality work, big picture, and granular but still vital details -
Customer Account ManagerRightnow 2001 - 2003Directed sales operations, business development, competitor analysis, and client relation strategies to increase market share and new revenue opportunities. Identified and negotiated pipeline initiatives, developed conversation points that created deeper account inroads, and streamlined account management processes for greater efficiency and profitability. Built out book of business, introducing new products and verticals, and leveraged every relationship and conversation to close deals. Matched customer needs with products and services, resolved concerns, and cultivated strong rapport.Achievements ► Earned Top Rep in Revenue and Quota Attainment and Rep of the Quarter and exceeded all pipeline development expectationsReporting Verve ► Developed compelling and insightful analysis to deliver timely, actionable advisement to stakeholders that addressed concerns, identified roadblocks, and cleared pathsStakeholder Relations ► Adapted communication style to each employee, divisional partner, internal client, and executive based on contextual and situational awareness, critical thinking strengths, and client experience and service satisfaction goalsLeadership Style ► Approached development of long-range targets and goal-oriented decision-making with robust industry awareness, information synthesis, flexibility, collaboration, and pattern recognition to generate on-point, meaningful solutions – always using meta thinking to do what was “right” versus what was trendingClosing Expert ► Tracked pipeline and performance output, led must-win deal negotiations, compiled and presented executive summaries/technical briefings, and ensured plan alignment -
Corporate Account Manager (Promotion)Rightnow 2000 - 2001Owned vision, direction, and sales operations for financial vertical market business. Oversaw account management and reviews, opportunity advancement, business development, competitive intelligence, and client relations. Onboarded, advised, and trained new sales reps, coaching, mentoring, and guiding teams to exceed expectations and succeed in new markets. Created initiatives and best practices that accelerated customer top-of-mind awareness, added additional revenue, and cultivated customer loyalty utilizing enthusiasm and energy to help facilitate day-to-day sales results.Achievements ► Earned 125% of quota – the first rep in company history to do soSales & Business Adviser ► Performed as subject matter expert (SME) and executive “guide” to teach new hires how to secure new customers, implement business strategies, manage ROI, build client relations, and develop exceptional daily sales habitsLoyalty Transformations ► Met with business owners and stakeholders and earned respect by seeking to understand needs, issues, and goals in completely new markets and products – gaining trust and allegiance where inroads and opportunities were never given to outsidersExecutive Polish ► Known for even-keel temperament, executive-level communication, on-point diplomacy, professional/social ease, thoughtful problem solving, and tireless work ethicSales Excellence ► Aligned service with client values in manner that powerfully and swiftly justified additional sales. Investigated key stakeholders to understand who they were, what values and priorities were in place, what pain points were held, and how best to relate eachHigh Visibility ► Role-modeled always-available presence and hands-on operations, developed strong relationships with each client and peer, listened actively, and assisted where needed
Frequently Asked Questions about Melissa Logston
What company does Melissa Logston work for?
Melissa Logston works for Encorecyber
What is Melissa Logston's role at the current company?
Melissa Logston's current role is Regional Sales Manager.
What is Melissa Logston's email address?
Melissa Logston's email address is me****@****ech.com
What is Melissa Logston's direct phone number?
Melissa Logston's direct phone number is +121442*****
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2sears.ca, sears.ca
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2veteransunited.com, veteransunited.com
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Melissa Logston
Oklahoma City, Ok
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