Melissa Lutz

Melissa Lutz Email and Phone Number

Experienced Programming and Events Manager | C2EX Certified @ REALTORS® Land Institute
Melissa Lutz's Location
Annapolis, Maryland, United States, United States
About Melissa Lutz

With over 20 years of communications and events management experience, I possess a diverse skill set encompassing all aspects of strategic communication and event planning. Throughout my career, I have successfully crafted engaging experiences and compelling narratives for key audiences, employing various channels such as events and conferences, digital platforms, social media, public relations, influencer outreach, policy and advocacy initiatives, and partnership development.My expertise lies in leading and managing complex projects involving multiple stakeholders, both internal and external, at state and national levels. At Maryland REALTORS, I spearheaded the development and implementation of a wide range of events, including virtual and in-person conferences, as well as smaller meetings. Additionally, I skillfully handled on-site event staffing, exhibitor and sponsor acquisition, and created effective event marketing collateral while executing comprehensive marketing strategies. My ability to juggle multiple projects, prioritize tasks, and adhere to strict timelines has consistently yielded outstanding results.I am passionate about building connections and expanding professional networks. Feel free to reach out to me on LinkedIn; I would be delighted to connect with you.

Melissa Lutz's Current Company Details
REALTORS® Land Institute

Realtors® Land Institute

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Experienced Programming and Events Manager | C2EX Certified
Melissa Lutz Work Experience Details
  • Realtors® Land Institute
    Programming And Events Manager
    Realtors® Land Institute Oct 2021 - Present
    Chicago, Il, Us
    • Successfully managed all aspects of the National Land Conference, including content planning, logistics, and coordination.• Demonstrated expertise in speaker selection and confirmation, ensuring high-quality presentations.• Coordinated with consultants to negotiate with hotels, plan food and beverage, and organize vendor arrangements.• Efficiently secured sponsorships and managed exhibit booth space assignments.• Collaborated with the Land Conference Planning task force and other staff members to plan and execute the event.• Contributed to sponsorship opportunities and conducted outreach to potential sponsors.• Maintained accurate records of registrations, organized events, and sponsor details.• Managed hotel pickups and reservations for staff, speakers, and leadership in collaboration with an external consultant.
  • Freelance
    Freelance Communications & Events Consultant
    Freelance Jan 2019 - Oct 2021
    Successfully created and managed various events and communications projects for multiple clients.
  • National Association Of Realtors®
    Manager, Association Communications And Media
    National Association Of Realtors® Oct 2019 - Dec 2019
    Chicago, Il, Us
    • Oversaw the day-to-day operations and collaborated with communication directors for planning conferences, including the Annual Communication Directors' Institute and Annual Conference.• Mobilized state and local communication directors to implement effective communication and media outreach strategies.• Responded to daily media inquiries and conducted proactive media outreach in collaboration with the media team.• Assisted state and local associations in identifying media sources and promoting NAR's communication initiatives.• Developed new ideas and approaches for consumer and advocacy communications on the state and local level, in collaboration with communication directors.
  • Maryland Realtors®
    Director, Communications And Public Affairs
    Maryland Realtors® May 2013 - Sep 2019
    Annapolis, Maryland, Us
    • Researched, developed, planned, and managed the Maryland REALTORS® Annual Conference and EXPO, the largest real estate industry conference in Maryland.• Demonstrated expertise in pre-show site inspections, registration management, audiovisual coordination, food and beverage arrangements, room sets, and meeting logistics.• Collaborated cross-functionally with all departments for comprehensive communications development, speaker solicitation, logistics, branding, and budget management.• Led the creation, design, and installation of event branding, ensuring a cohesive and professional image.• Negotiated contracts for event accommodations, special events, and transportation, resulting in cost savings for the association.• Pioneered and led a first-of-its-kind REALTOR® Association webinar series.• Managed a team of communication professionals, including Communications Manager, graphic designers, Advertising Sales Representative, and videographer.• Executed marketing and communications strategic plans, leveraging multiple platforms to elevate Maryland REALTORS® advocacy efforts.• Provided guidance to the Chief Executive Officer and association officers as a senior management team member.• Ensured consistent messaging across all media plans (email, digital ads, websites, sales collateral, direct mail, infographics, presentations, case studies, and events) in collaboration with other department heads.
  • Maryland Realtors®
    Event Manager
    Maryland Realtors® Sep 2004 - May 2013
    Annapolis, Maryland, Us
    • Coordinated and executed monthly seminars, webinars, and the Annual Meeting for a trade association representing 22K+ members.• Established strong relationships with exhibitors and subcontractors, developed marketing strategies to attract vendors and sponsors, and created advertising materials.• Managed resources, developed educational schedules, and maintained online conference registration software.• Recruited speakers and implemented a social media plan.
  • Plasma Protein Therapeutics Association
    Communications Associate
    Plasma Protein Therapeutics Association Aug 2000 - Sep 2004
    Annapolis, Md, Us

Frequently Asked Questions about Melissa Lutz

What company does Melissa Lutz work for?

Melissa Lutz works for Realtors® Land Institute

What is Melissa Lutz's role at the current company?

Melissa Lutz's current role is Experienced Programming and Events Manager | C2EX Certified.

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