Melissa Lyons Email & Phone Number

San Francisco, California, US

• Responsible for building and executing the channel go-to-market strategy in the Americas
• Owner of partner recruitment, onboarding and enablement initiatives
• Works with Alliance Partners to grow awareness of Scality, field engagement and channel activity
• Manages team of business development representatives who are responsible for building pipeline for and with our channel ecosystem

Boston, Massachusetts, US

• Responsible for developing partner relationships and accelerating channel business in North America and within the Federal sector
• Recruited, onboarded, and enabled partners who can drive new license revenue and service delivery
• Built joint go-to-market strategies and business plans with partners by developing objectives, goals, measurements of success and sales execution plan
• Helped develop and execute our channel sales onboarding program and channel operations
• Worked cross-functionally with field and channel marketing to develop and execute campaigns and lead generation activities with partners
• Drove sales alignment between OutSystems sellers and partner reps

Armonk, New York, US

• Responsible for driving the channel strategy and development of Turbonomic Partner Programs globally
• Developed and executed the distribution strategy to help scale the Turbonomic channel - this included enabling sellers, negotiating contracts, and managing day to day operations with distribution partners
• Owner of partner experience with Turbonomic, including tools, systems and processes that enable partners to work with Turbonomic
• Managed team of Inside Channel Account Managers responsible for partner recruitment, onboarding, enablement and partner support; Team is focused on driving deal registrations, pipeline and revenue of Tier 2 Partners
• Supported programs and strategy of Alliance & OEM Partners including Microsoft, AWS, DXC and Cisco
• Launched and managed Cloud Adoption Program with Microsoft, designed to help customers accelerate their journey to the cloud

Abingdon, Oxfordshire, GB

• Owner of global partner programs, which included defining program requirements and benefits, and setting discount structures that are competitive and profitable for Sophos and their channel partners
• Developed and launched new programs in 6 regions throughout the globe: Latin America, Middle East & Africa, India, Australia & New Zealand, ASEAN, Greater China
• Ran supporting channel programs: Not-for-Resale Program, Deal Registration, Renewal Assist Program, Synchronized Security Accreditation Program, Channel Influence Community, and Beta Program
• Developed and launched Sophos MSP Connect Program that is structured to help MSPs grow their revenue and lower costs (3000+ MSPs recruited in 14 months)
• Managed Reseller & Disributor Commercial Terms with legal team
• Helped Structure a new Cloud Security Provider Program

Abingdon, Oxfordshire, GB

• Owned the strategy for and execution of all communications to Sophos partners in the Americas
• Led launch activity – product launches, partner program launches, campaigns and promotions – and the related communications strategies
• In charge of planning the annual Americas Sales Kick-Off and Partner Conference that hosts over 400 partners and 200 Sophos employees
• Owned MSP (Managed Service Provider) marketing strategy for the Americas region
• Created and managed programs to build brand awareness within the channel community and recruit new partners
• Provided strategic direction and dedicated marketing support to the internal account management team around the development and management of the Customer Lifecycle and Partner Lifecycle Programs

Abingdon, Oxfordshire, GB

• Planned, executed and tracked marketing programs including lead generation and lead nurturing efforts
• Managed outside marketing campaigns and acted as the point of contact for lead generation vendors
• Developed events strategy with Marketing Events Coordinator
• Responsible for all email marketing campaigns within the Americas
• Maintained number of leads created per quarter while increasing the sales opportunity creation
• Managed US Marketing Programs budget

• Responsible for helping develop and implement an events marketing strategy to maximize ROI
• Managed schedule and logistics for all trade shows and partner events
• Ran preshow and post show marketing campaigns, as well as traffic generation at each event
• Managed and tracked event budget throughout the year
• In charge of planning and running a webinar series for the company’s channel partners
• Promoted to Marketing Programs Specialist in August 2011

New York, US

• Active part of the management team
• Responsible for merchandising, sales generation, team leadership and management, having continuous knowledge of daily sales, units per transaction and sales dollars per transaction
• Customer service, opened and closed store

• Worked as a member of the marketing department to assist in various artist promotions and observe similar artists within the market
• Utilized SoundScan and helped analyze trends, sales, and fan count of artists
• Helped update artist websites and fan pages and track artist milestones
• Carried out other administrative duties to help the department