Melissa Lyons Email & Phone Number

San Francisco, California, Us

• Responsible for building and executing the channel go-to-market strategy in the Americas• Owner of partner recruitment, onboarding and enablement initiatives • Works with Alliance Partners to grow awareness of Scality, field engagement and channel activity • Manages team of business development representatives who are responsible for building pipeline for and with our channel ecosystem

Boston, Massachusetts, Us

• Responsible for developing partner relationships and accelerating channel business in North America and within the Federal sector• Recruited, onboarded, and enabled partners who can drive new license revenue and service delivery• Built joint go-to-market strategies and business plans with partners by developing objectives, goals, measurements of success and sales execution plan• Helped develop and execute our channel sales onboarding program and channel operations• Worked cross-functionally with field and channel marketing to develop and execute campaigns and lead generation activities with partners• Drove sales alignment between OutSystems sellers and partner reps

Armonk, New York, Us

• Responsible for driving the channel strategy and development of Turbonomic Partner Programs globally• Developed and executed the distribution strategy to help scale the Turbonomic channel - this included enabling sellers, negotiating contracts, and managing day to day operations with distribution partners• Owner of partner experience with Turbonomic, including tools, systems and processes that enable partners to work with Turbonomic• Managed team of Inside Channel Account Managers responsible for partner recruitment, onboarding, enablement and partner support; Team is focused on driving deal registrations, pipeline and revenue of Tier 2 Partners• Supported programs and strategy of Alliance & OEM Partners including Microsoft, AWS, DXC and Cisco• Launched and managed Cloud Adoption Program with Microsoft, designed to help customers accelerate their journey to the cloud• Collaborated with cross-functional teams to drive internal alignment including marketing, sales ops, sales, legal, and customer experience on all channel-related projects and launches• Completed MEDDICC, Command of the Message and Force Management Sales Training

Abingdon, Oxfordshire, Gb

• Owner of global partner programs, which included defining program requirements and benefits, and setting discount structures that are competitive and profitable for Sophos and their channel partners• Developed and launched new programs in 6 regions throughout the globe: Latin America, Middle East & Africa, India, Australia & New Zealand, ASEAN, Greater China• Ran supporting channel programs: Not-for-Resale Program, Deal Registration, Renewal Assist Program, Synchronized Security Accreditation Program, Channel Influence Community, and Beta Program• Developed and launched Sophos MSP Connect Program that is structured to help MSPs grow their revenue and lower costs (3000+ MSPs recruited in 14 months)• Managed Reseller & Disributor Commercial Terms with legal team• Helped Structure a new Cloud Security Provider Program• Structured & launched Sub-Distribution model in India• Managed the Sophos Advance Purchase Stocking Model and third party relationship with CDM vendor, Zyme• Identified opportunities to improve day-to-day partner experience by making enhancements to Sophos systems and processes (i.e. Partner Self Administration within the Sophos Partner Portal)• Responsible for the structure of discounting models in Salesforce.com

Abingdon, Oxfordshire, Gb

• Owned the strategy for and execution of all communications to Sophos partners in the Americas• Led launch activity – product launches, partner program launches, campaigns and promotions – and the related communications strategies• In charge of planning the annual Americas Sales Kick-Off and Partner Conference that hosts over 400 partners and 200 Sophos employees• Owned MSP (Managed Service Provider) marketing strategy for the Americas region• Created and managed programs to build brand awareness within the channel community and recruit new partners • Provided strategic direction and dedicated marketing support to the internal account management team around the development and management of the Customer Lifecycle and Partner Lifecycle Programs• Helped structure and launch the North America Partner Advisory Council• Developed partner facing content including presentations and sales tools, as well as partner recruitment tools for the internal sales team

Abingdon, Oxfordshire, Gb

• Planned, executed and tracked marketing programs including lead generation and lead nurturing efforts• Managed outside marketing campaigns and acted as the point of contact for lead generation vendors• Developed events strategy with Marketing Events Coordinator • Responsible for all email marketing campaigns within the Americas• Maintained number of leads created per quarter while increasing the sales opportunity creation• Managed US Marketing Programs budget

• Responsible for helping develop and implement an events marketing strategy to maximize ROI • Managed schedule and logistics for all trade shows and partner events • Ran preshow and post show marketing campaigns, as well as traffic generation at each event• Managed and tracked event budget throughout the year• In charge of planning and running a webinar series for the company’s channel partners • Promoted to Marketing Programs Specialist in August 2011

New York, Us

• Active part of the management team• Responsible for merchandising, sales generation, team leadership and management, having continuous knowledge of daily sales, units per transaction and sales dollars per transaction• Customer service, opened and closed store

• Worked as a member of the marketing department to assist in various artist promotions and observe similar artists within the market• Utilized SoundScan and helped analyze trends, sales, and fan count of artists• Helped update artist websites and fan pages and track artist milestones• Carried out other administrative duties to help the department