I'm an agile and results-driven marketing and communications leader with a strong background in copywriting, editing, and a passion for the digital space, bringing more than 6 years' experience driving execution of digital, brand and content strategies for a range of B2B and B2C portfolios within the travel, loyalty, hospitality and publishing industries. I have contributed across a range of sectors in diverse roles, to developing and implementing marketing strategies, elevating brand, crafting engaging content, and enlarging the digital footprint, working alongside cross-functional teams to conceptualize ideas, pitch recommendations, and move seamlessly from idea through to execution. A compelling storyteller and "outside the box" thinker, I've crafted hundreds of articles and engaging key campaign messages, conveyed with thought, intention, and designed to drive awareness, engagement, and exceptional return-on-investment for clients including major airlines and hotel chains. In addition, I devote a fraction of my time to freelance journalism, serving as editor-in-chief for publications under INspired Media Inc. and in the past, as a digital editor and journalist for Bold Magazine.