Guided by a strategic vision, I lead the enhancement of the partner experiences, emphasizing marketing strategy throughout the customer lifecycle. Fostering a customer-centric culture, I excel in executing strategic marketing initiatives to boost customer/partner satisfaction, drive loyalty, and optimize retention outcomes.

In a leadership role, I spearheaded enablement and operations, enhancing effectiveness and efficiency for the Customer Success team. Proactively assessed business, team, and customer requirements, tailoring processes, and leveraging technology resources for improved performance, scalability, and profitability. Took ownership of scalable programs, driving initiatives to ensure successful customer activation and sustained product adoption.

Manage marketing program creation and execution for various start-up companies on a contractual basis.• Creation of brand presence on various platforms ranging from YouTube, TikTok, Instagram, Twitter, Facebook and LinkedIn. • Develop comprehensive marketing strategy including customer communication journey, traditional marketing, digital advertising and social media content calendar.• Established day-to-day operations for client success as subject matter expert for lead development through to onboarding of customer success programs including all communication to improve stakeholder experience.• Prepare content for newsletter and blogs to be distributed to appropriate targeted community populations, including but not limited to flyers, infographics, social posts and newsletters.• Ensure branding and marketing standards in line with brand from multi-media presentation to social media and consistent language usage through all departments.Owner and Operator for Board & Brush DIY Creative Art Studio franchise location in the Gilbert, AZ responsible for company P&L, hiring, training, marketing and daily operations.• Direct all pre-opening marketing activity of the business ensuring brand awareness for successful launch.• Develop and implement an integrated marketing plan with emphasis on social media. • Grew business 14% year over year in revenue while reducing marketing expenses by 7%• Launched location and exceeded competitor’s growth during same period by 3x the growth rate.• Responsible for all financial areas for three locations including payroll, taxes and operating budget.• Ensure all locations remain consistent with brand compliance. • Managed all aspects of running the human resources and financial records.• Prior to the Co-Vid19 Pandemic, owned and operated 3 franchise locations including Scottsdale, Ahwatukee and Gilbert, AZ

Overall end-to-end ownership of the key strategic partnership team including successful onboarding partner accounts, partner health maintenance and management of the account management team.

Managing the Account Management team while company does executive search for permanent replacement of role.

National Account Manager focusing on growing LifeLock's strategic co-marketing partnerships to include AOL, AAA, Air Force Association, Norton, NRA, Cabela's World Foremost Bank, Vivint and many other national tier one partners. Managed Title Sponsorship Races for NASCAR. Managed partnership with Celebrity Apprentice.

Hired as the marketing manager to execute a multi-year marketing campaign to launch an insurance product into the market with a large marketing development fund as well as grow the member retention programs.• Increased product awareness and purchase consideration by over 25% in first two years of campaign.• Responsible for managing emerging markets including youth and Hispanic efforts as well as all business lines to include new discount partner growth and financial services.• Led the marketing and financial services team responsible for corporate marketing initiative. • Directed membership retention, discount program and renewals• Expanded partnership program for "Show Your Card and Save"