• Lead the retail marketing calendar and 360 program support for the US Retail supporting Sephora and ULTA primarily as well as other key retailers across in-store and ecommerce merchandising, sampling and retailer specific marketing programs• Serve as the retail marketing expert and work with Product Marketing, Brand and Salesteams to ensure 360 alignment of messaging and go-to-market strategies for new and existing products• Support the VP of Sales to drive education and in store animations• Build strong relationships with counterparts across outside organizations to understand and meet the specific needs of each partner• Ensure global consistency of marketing messaging, product line up and assets, while at the same time helping adapt to local market or individual retailer needs• Drive analysis of competitive research for products in retail• Execute setup of new and existing products with retailers in partnership with the sales team• Ensure programming calendars are maintained on a weekly basis• Support market deck and market week process 2x annually as well as prep for any other strategic planning sessions with key retail partners• Support execution of key events with retail partners and education

• Develop and execute 360 campaign stories, assist with market trends reports, marketing programs • Develop and implement all email/sms/direct mailer marketing programs and manage growth and maintenance of consumer database; continually seeking ways to optimize email campaigns. • Prepare successful go-to-market strategies and brand plan for hero campaigns and activations for newness product launches internationally and domestically including conceptual planning, timeline management and final implementation to be distributed cross-functionally to reach sales objectives • Owner of video and photography production for all hero launches—concept strategy, creative messaging and execution • Owner of boscia e-commerce site- concepting, communicating and executing promotions, email marketing, customer acquisition and retention strategies, ensuring the best customer experience • Copy and creative brief writer for all products, packaging, promotions and programs in-store and online; owner of brand voice and positioning brand stories • Assist with managing external agency partners to develop and implement marketing plans that raise brand awareness for boscia in the marketplace. Including but not limited to media coverage communication, product launch tracking and large scale media partnerships. • Assist with product development collaboration to support strategic direction, identifying gaps in market for newness items including conception, testing, storytelling and consumer demographics • Draft / distribute materials including press releases, pitches, fact sheets, messaging documents, talking points and sound bites with a strong attention to detail and a highly sophisticated writing / copywriting style • Own and execute all brand events internationally and domestically including influencer and press launch events, Ulta GMC, Sephora Leadership Conference and Beautycon

• Assist with identifying & executing national strategic partnerships that either a) contribute incremental revenue, or b) elevate our brand by association and surprise & delight offerings• Partnership management with influencer and philanthropic endeavors. Contract negotiation and execution.• Artwork concepting with graphic designer including but not limited to packaging, events and new products launches.•Work closely with Social Media Marketing Manager on strategies and plans that elevate the brand with social media and influencer partnerships.• Maintain and improve digital assets (Shared drive / Dropbox) including organizing and maintaining content library, and effective sharing of assets across channels to retail marketing team.• Create and co-own a marketing calendar including new launches and key activations.• Deep understanding the beauty trends, customer trends, and industry trends to drive strategic choices and actions to drive the business.• Supports Innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and customers. Serve as a creative source for suggestions to help our product/brand story come to life.• Translate product/brand storytelling and key benefits into collaterals and digital assets to support new launches and best sellers, cross channels.• Maintain brand book & other essential brand/media assets on monthly basis•Work closely with Social Media Marketing Manager on strategies and plans that elevate the brand with social media and influencer partnerships.

• Assist in the development of marketing collateral and sales support materials• Manage boscia.com and implemented dotcom strategies through e-blasts, promotional planning,and consumer analytics• Develop, support and maintain account partnerships• Assist with sampling and merchandising programs

• Increased sales by planning and organizing promotional events for boscia.com • Developed and implemented successful marketing + advertising campaigns through proper assessment of analyzing sales and trends• Created e-blasts for promotional and educational purposes for current and new products• Managed YouTube videos for boscia's social media channels used to promote new product SKUs• Assisted with social media marketing strategies on various platforms such as Instagram, Facebook, Twitter, and Snapchat• Increased brand exposure by working with a PR firm to launch new products via events and digital influencer campaigns

• Manage all web content and projects related to the company's websites• Responsible for developing the voice for all aspects of the organization’s online presence.• Write, edit and proofread new content while ensuring that all documents meet established content standards• Coordinated digital assets and translated copy for Hyundai Motor America's multilingual websites using CMS