Melissa Martin Email and Phone Number
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I’m a freelance illustrator and artist based in Toronto creating illustrations for a range of clients and projects. Whether it’s a colourful map to highlight service routes, unique and eye-catching repeating patterns, short animations to help illustrate your message or impactful designs for your next branding project, if you’re looking for new illustrations that serve you or your client’s needs, delivered to time and on brief, you're in the right place!Halfsquare Designs is a creative marketing and design studio located in the beautiful Harbourfront neighbourhood of Toronto. We are focused on helping local businesses with their digital and print design, advertising, social media, branding, animation, email marketing, and website design needs. With over 40 years of retail marketing and design experience, we understand the demands of delivering quality work on budget and on time. We pride ourselves on our affordable rates and our professional approach. Partnering with a diverse group of businesses, we have developed full campaigns integrating social media, print, show space, and unique promotional material. Let Halfsquare Design help you promote your brand with innovative solutions, keeping your customers engaged over and over again. Plus, we think we’re pretty fun to work with.
Halfsquare Designs
View- Website:
- halfsquaredesigns.ca
- Employees:
- 2
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FounderHalfsquare Designs Nov 2018 - PresentToronto, Canada AreaHalfsquare Designs is a creative marketing and design studio located in the beautiful Harbourfront neighbourhood of Toronto. We are focused on helping Toronto’s small businesses with their social media, graphic design and website design needs.halfsquaredesigns.ca
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Marketing ManagerSears Canada Dec 2013 - Jun 2017Toronto, On» Oversaw the development and execution of the marketing strategy for Sears Travel, Sears Home Improvements and all other Licensed Businesses, including brand campaigns, print media, social media, and broadcast media including radio and TV marketing campaigns. Presented to VP & CMO for alignment.» Lead the re-branding of all licensee marketing materials and developed brand guidelines and templates. » Worked closely with partner marketing teams, key vendors, internal cross-functional teams and external agencies to execute marketing campaigns.» Built annual promotional and sales calendar, ensuring compliance with the Canadian Code of Advertising Standards.» Represented licensed businesses in cross-functional marketing meetings to ensure each business was considered and included in relevant corporate events and promotions.» Developed KPIs and benchmarks against each campaign. Ability to quickly analyze, review, report effectiveness of campaigns and provide recommendations for ongoing and future tactics to support sales growth, provide value to customers and capture market share.» Strong understanding of current analytics and measurement tools including Google Analytics, Tableau, Facebook, Twitter, Instagram, etc., with the ability to analyze data and provide insights.» Managed $5M divisional marketing budget. -
Associate Marketing ManagerSears Canada Mar 2013 - Nov 2013Toronto, On» Planned, developed and managed the execution of national marketing and promotional campaigns to support Home Services business.» Maintained website, including copywriting and editing, designing hero images, and backend SEO/SEM optimization.» Participated in planning, design, set-up and exectution of trade show booth for the National Home Show.» Built business cases to justify marketing and advertising plans were customer focused and ensuring categories were positioned competitively in the marketplace.» Reviewed marketing media and collateral; ensuring brand standards were met and marketing compliance was maintained.» Compiled analytics and historical data and prepared weekly performance recaps.Worked collaboratively with internal teams.
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Associate Product ManagerSears Canada Jan 2012 - Mar 2013Toronto» Collaborate with Product Team to develop product strategy and promotional program in keeping with the business strategy» Participate in the development of the ad program to build 6-month plan and plan to sell to support the product strategy» Ensure promotional frequency compliance» Develop and manage flyer copy decks, copy notes, signing and point of sale material including brochures, selling tools, etc. » Collaborate with the Marketing Team to brief, monitor and review approval stages of flyers; verify and correct advertising proofs» Develop and maintain competitive advertising summary for all lines of home services businesses» Negotiate promotional pricing with hard surface vendors» Manage communication around all new product introductions and drops, including “How To” packages, price lists, in-store signage, etc.» Prepare advertising calendars quarterly and update as needed» Create and maintain all product lists and retail price grids – regular and promotional» Support the POS database program as required with SKU management and data entry of product specs, regular prices, promotional prices» Provide support to field; foster and maintain effective communication with internal/external customers and partners through email and/or fax, to supply information to customers and suppliers in support of Sears Mission, Vision, and Values initiatives» Follow-up with suppliers and other intermediaries as required» Continued in 2012 as Advertising Coordinator and provided business support of Sears Floor Covering Centre (Cantrex) franchise independent retail group as required
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Advertising CoordinatorCantrex Group Jun 2009 - Jan 2013» Worked with ad agency to coordinate flyer program, promotional pamphlets, postcards and all other promotional material according to needs for Sears Floor Covering Centres group of independent retail franchisees» Developed with design software all in-house creative for ad support materials, such as postcards, newspaper ads, product tags, etc.» In conjunction with website provider, developed, launched and maintained new brand website for Sears Floor Covering Centres» Prepared and maintained advertising calendars for the year; updated in accordance with Sears promotional calendar» Managed/oversaw program accounting; advertising budget, ad fund, invoicing suppliers and retailers as required» Participated in the preparation of presentations and material for the annual convention» Updated internet, extranet and media login sites monthly» Provided customer service support to independent retail franchisees and Cantrex operations team, who were the point of contact for member retailers» Managed the inventory of advertising materials» Followed-up with vendors and other intermediaries as required -
Marketing CoordinatorBlack Water Designs Apr 2006 - May 2009» Designed and managed Canadian dealer catalogue working closely with the US Office» Advertising - responsible for creating and designing advertisements that highlight brand and product attributes effectively to the consumer» Liaised with media reps, responsible for co-op advertising program » Website - Updated product information, pricing and photography, ensured retail store locations were current and correct, worked closely with US Office on overall web redesign» Promotional Material - responsible for designing and creating promotional material to support Canadian sales team including POP displays, signs, posters, stickers and Seasonal flyers» Trade Shows - responsible for planning and coordination and ensuring trade shows were adequately handled and successfully run» Created a new system for sharing large files with suppliers via an FTP site» Involved in development of Green Effect Program, recycling program, green policies and procedures -
Marketing CoordinatorOntario Glove Apr 2001 - Apr 2006» Designed and created 400-page industrial supply catalogue, including initial page layout and catalogue concept; compiling product information; images and co-op funds; copywriting» Designed online catalogue / e-commerce website» Designed print and magazine advertisements» Designed and wrote newsletters and graphic presentations» Provided marketing support for seven sales representatives» Provided administrative support for President» Maintained customer database» Assisted I.S.O. Coordinator with various aspects of I.S.O. 9001/2000 registration requirements and implementation
Melissa Martin Skills
Melissa Martin Education Details
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Marketing -
Cameron Heights Collegiate Institute
Frequently Asked Questions about Melissa Martin
What company does Melissa Martin work for?
Melissa Martin works for Halfsquare Designs
What is Melissa Martin's role at the current company?
Melissa Martin's current role is Founder.
What is Melissa Martin's email address?
Melissa Martin's email address is me****@****ater.ca
What is Melissa Martin's direct phone number?
Melissa Martin's direct phone number is +141694*****
What schools did Melissa Martin attend?
Melissa Martin attended Conestoga College, Cameron Heights Collegiate Institute.
What skills is Melissa Martin known for?
Melissa Martin has skills like Merchandising, Retail, Marketing Strategy, Direct Marketing, Competitive Analysis, Advertising, Marketing Communications, Marketing, Market Planning, Product Development, Sales Management, Customer Service.
Not the Melissa Martin you were looking for?
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Melissa Martin
North Bay, On1rogers.com -
Melissa Martin
Results-Oriented Professional | Optimizing Processes, Enhancing Efficiency, And Fostering Employee Engagement | Leading Operational Excellence And Business Growth Through Strategic Leadership And InnovationEdmonton, Ab -
2gmail.com, ontario.ca -
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2weangreen.com, sait.ca
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