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“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil PatelContent is King. Consistency is Queen. Marketing professional with 10 years of agency advertising experience and 3 years of corporate marketing experience. Career snapshot: Current position: Senior Customer Marketing Manager for Retail at GE Appliances Made the move to corporate in 2019, as a Senior Advertising Specialist at, GE Appliances to grow and support the house of brands portfolio on a National scale. Created campaigns and media plans to maximize areas and grow share, top funnel down. Account Director at Red7e:+Oversight of brand strategy, accomplishing objectives and championing the voice of the client. +Curate client and vendor relationships, develop fully-integrated marketing/advertising plans and manage projects through planning & execution. Spent 3 years at Mediaura as the Account Manager. I managed digital marketing projects: websites, SEO, Apps, social media and strategic marketing planning, branding, etc.Client portfolio: retail, healthcare, e-commerce, manufacturing, food, and beverage industries. During 2014, exercised my sales & event coordination chops as Buca di Beppo's Sales manager, successfully exceeding profit goals and new client acquisition. Spent 3 years at Scoppechio/Creative Alliance, proactively assisting on launching two new brand campaigns for Long John Silver's, as well as maintaining day-to-day touchpoints needed to keep consumers engaged and aware of the store's products and promotions. Industry Dedication: 2016-2017 Advertising Federation of Louisville (AAF) -VP of Communications Lead the charge in website updates, email communications, social media, and PR. Managed a talented team comprised of several agency-talent in Louisville to help implement communication plans.2017-2019 Board MemberEducation: WKU, BS in Marketing & Entrepreneurship
Ge Appliances, A Haier Company
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Senior Customer Marketing ManagerGe Appliances, A Haier Company Apr 2022 - PresentLouisville, Ky, Us -
Senior Advertising SpecialistGe Appliances, A Haier Company Nov 2019 - Apr 2022Louisville, Ky, Us -
Account DirectorRed7E Mar 2018 - Nov 2019Louisville, Us+Effectively managing a team of media, digital and creative talent to ensure the planning and production of campaigns, for a variety of clients. +Develop and clearly communicate proposals that outline strategy, detailed project scopes, creative briefs, timelines, estimates, and measurements.+Client relationship management skills exercised through clear and responsive communications.+Attention to detail to proofing and to traffick marketing campaign creative elements.+Budget tracking. +Proofing creative elements and communicate client feedback to the internal team.+Regularly connect with Industry vendors to provide the best solutions at the most economical production prices.+Provide reports and campaign recaps that show the correlation of advertising efforts and key performer indicators (KPI) and insights. +New business development through proposals and RFP submissions, new business presentations, networking and active participation in community organizations. Brand Experience: Government/State Business/Legislative: Office of Early Childhood, Kentucky Department of Agriculture: Kentucky Proud, Kentucky Grape and Wine, Kentucky Health Benefit Exchange, Kentucky Distillers' Association, McBrayer PLLC., Trees LouisvilleEducation: Sacred Heart Schools, Ignite (manufacturing skills curriculum-high school courses) Career/Recruitment: Operation Next, Computershare Manufacturing: Versa Designed Surfaces (formerly known as LSI Wallcovering) Tourism/Travel: Louisville International Airport, Southern Indiana (SoIN) tourism -
Account ManagerMediaura Jan 2015 - Feb 2018Jeffersonville, In, UsAs a digital advertising account manager, I oversaw all the details of an account within an agency. I was an invaluable resource and conduit for both the client and the agency team. My role as the account manager was to manage client interaction and help with business development. My responsibilities included, but were not limited to: + clearly communicating proposals and recommending strategies that profit the client by using digital marketing tools. + provided monthly reports to clients running SEO campaigns. We know how valuable a digital presence is for any business, and pride ourselves on showing the ROI. + project management: creating timelines, estimates, and guiding the client through each phase of the project to capture their vision and pair it with our expertise. I was tasked with bringing our client's visions to the internal team and converting ideas/strategies into digital success stories. As an account executive, I helped keep our team on target to accomplish the company's and client's goals. I helped in business development through networking and involvement through community organizations. Brand Experience: Food and Beverage: Sazerac- Firefly Spirits, Marcos Pizza, Mark's Feedstore, Long John Silvers, The Exchange(local), Brooklyn and the Butcher (local), BRAND group(local) , East Coast SaloonNon-Profit Organizations: Kentucky Humane Society, Brennan House, My Clear BackpackRetail: Happy Feet, Goodwill, Active Ankle, Southern Indiana Paint Supply Service: Altour, Travel Authority, Just call Jack- CPA, Adfed (interactive voting tool)Manufacturing: Thinksign, Universal woods: Chromaluxe, UnisubHealthcare: The Meadows, My Health e -
Vp Of CommunicationsAmerican Advertising Federation Of Louisville Jul 2016 - Aug 2017Louisville, Ky, UsThe committee improved social communications by implementing a month by month planning/strategy, and by creating strong and unique visuals to accompany the messages and announcements. Our creative and social strategy was a strong marketing arm for generating awareness and participation for all events. We posted more frequently and stayed top of mind by posting relevant and current content. We added two social platforms: Instagram and LinkedIn , both of which serve as new channels delivering our message. Key notable metrics: Facebook Total engagements were INCREASED by 122.8% YOY Facebook Audience Growth: INCREASED 14.3% YOY Facebook Total Posts: 325: INCREASED 97% YOY Twitter Audience Growth: INCREASED 4.3% YOY Twitter Total Tweets sent: 475: INCREASED 144.8% YOY Instagram Audience Growth: Gained 35 followers, Followed 1 person: INCREASED followers by 13.1% Added Linkedin platform gaining 107 new followers over the club yearOther Initiatives: PR:Generated and distributed 3 press releases: • New club year announcements • Club of the Year News • Louisville of the year News EMAILS:We updated emails by adding a visual header to each email sent out. WEBSITE: • Updated rotating banner per event with creative • Added events and registration info in a timely manner • Added a new interior page for committee recruitment: http://aaflouisville.org/Committees • Had Initial discussions and ideas on how to reformat sections of the website- starting with the Membership section. We need to update how those are being communicated. -
Sales ManagerBuca Di Beppo Jun 2014 - Jan 2015Orlando, Fl, UsMy role is to create a positive guest experience and quality service through detailed event planning. My responsibilities include, but are not limited to: + Utilizing outside sales to create promotions and drive business for the restaurant. + Establish and maintain positive relationships with individuals, local community groups, tour operators, area hotels, destination companies, convention center and business bureaus/associations, meeting & event planners, and other relevant groups. +Attend networking events and actively participate in community organizations to help promote the restaurant and its catering services; primarily focused on large group bookings. + Collaborate with the National Sales Office on large tour and travel groups, large sports tournaments and fundraising tactics. +Administrative and reporting responsibilities include promptly answer phone calls, messages, emails, and generating weekly sales reports. -
Account ExecutiveCreative Alliance Sep 2013 - Jun 2014Louisville, Kentucky, UsI work on the account service team managing and collaborating on Merchandising, Print, Menuboards, Digital, Media, and Local Partnerships for Long John Silver's.+Project lead on designated sales events overseeing the strategy, development and execution of in-store merchandising, print, website creative, social media management, and TV spot trafficking to national networks. Digital Experience: +Project lead on the 2014 Long John Silver's website redesign- converting each page on the website to incorporate the Think Fish design/look. Collaborated with internal creative team and outside vendor to execute programming and development. +Deploying Email blasts to consumer database with WhatCounts Publicaster. +Consistently interpret Google Analytics to help track website traffic and consumer behaviors, to make strategic recommendations to the client. +Digital Display Ads. +Actively assist in growing Long John Silver's fan base on Facebook. The brand started with 45,000 likes in November, 2011. Today, the Facebook likes are currently at 110, 243 and growing. +Project lead on the Invite-A-Friend Facebook App, for the 2 for $10 Holiday Sales event. +Project lead on the Think Fish 40 day Challenge- Facebook Trivia app, developed to activate the "Think Fish" campaign and encourage fans to engage with the brand, socially, during the lenten season. Experience on local Partnerships and Charities: +Agency/Team representative for Long John Silver's sponsorship with the Louisville Bats.+Agency/Team/representative and LJS committee member for the Long John Silver's partnership with the Children's Miracle Network Hospitals.Experience Launching Brand Campaigns: I have had the unique opportunity to be a member of the team(s) that developed the strategy and execution for the "That's What I Like" brand campaign that launched for Long John Silver's in 2012, as well as, the "Think Fish" campaign for Long John Silver's on February 10th, 2014. -
Assistant Account ExecutiveCreative Alliance Nov 2011 - Sep 2013Louisville, Kentucky, UsI work on the account services team assisting in projects pertaining to merchandising, print, media, digital, and local partnerships for Long John Silver's. -
Product Marketing And PromotionsRepublic National Distributing Company Jul 2011 - Sep 2011Grand Prairie, Texas, Us+Host sampling events at various spirit and wine locations around Louisville.+Market and promote a wide range of beverage product lines. +Document/track sales and attendance numbers associated with event. -
InternImg Western Kentucky University Sports Marketing Jun 2010 - May 2011Bowling Green, Ky, UsWKU Sports Marketing+Prepared documents to keep sponsors engaged in our sports programs, utilizing powerpoint, excel, word, outlook.+Implemented game-day promotional activities.+Managed project with College Gametime Network (CGN), and WKU's football team, which engaged campus fans, sponsors and players through interactive media.
Melissa Mccarty Skills
Melissa Mccarty Education Details
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Western Kentucky UniversityMarketing With A Minor In Entrepreneurship -
Assumption High School
Frequently Asked Questions about Melissa Mccarty
What company does Melissa Mccarty work for?
Melissa Mccarty works for Ge Appliances, A Haier Company
What is Melissa Mccarty's role at the current company?
Melissa Mccarty's current role is Customer Marketing Manager, Retail, at GE Appliances, a Haier company.
What is Melissa Mccarty's email address?
Melissa Mccarty's email address is me****@****d7e.com
What is Melissa Mccarty's direct phone number?
Melissa Mccarty's direct phone number is +181259*****
What schools did Melissa Mccarty attend?
Melissa Mccarty attended Western Kentucky University, Assumption High School.
What skills is Melissa Mccarty known for?
Melissa Mccarty has skills like Event Planning, Marketing, Recruiting, Advertising, Sales, Integrated Marketing, Customer Service, Market Research, General Awesomeness, Morale, Cold Calling, Rebranding.
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