Melissa Mcclain Email & Phone Number

Chicago, Il, Us

Cranberry Township, Pennsylvania, Us

- Co-leads marketing department Marketing and Communications Lead with the support of a small marketing team.- Supports over 160+ national outpatient physical therapy clinics marketing efforts to grow relationships with patients and businesses- Supports revenue goals by providing marketing support to 1,000+ clinicians through maintaining strong relationships with Phoenix team members and through sourcing B2C and B2B marketing opportunities for the company- Coaches and educates clinicians about referral source marketing (B2B) efforts and helps clinicians grow necessary relationships to grow business- Manages and creates brand awareness through social media accounts, including Instagram, Facebook, LinkedIn to enhance brand visibility- Leads digital marketing and advertising efforts including Google Ads, Facebook and other social media channels.

Cranberry Township, Pennsylvania, Us

- Works closely with VP of marketing to define marketing strategies and goals- Supports over 150+ national outpatient physical therapy clinics marketing efforts to grow relationships with patients and businesses- Supports revenue goals by providing marketing support to 1,000 clinicians through maintaining strong relationships with Phoenix team members and through sourcing B2C and B2B marketing opportunities for the company- Coaches and educates clinicians about referral source marketing (B2B) efforts and helps clinicians grow necessary relationships to grow business- Manages and creates brand awareness through social media accounts, including Instagram, Facebook, LinkedIn to enhance brand visibility- Leads company social media committee with 10 clinicians and social media partner to ensure marketing efforts include clinician voice and are targeting the correct B2B and B2C audience with dynamic content- Creates and designs company marketing collateral to target and grow both B2B and B2C relationships throughout the U.S.- Researches and evaluates marketing opportunities for clinics before presenting and sharing opportunities with operations team to assess potential ROI- Creates and copyreads content, updates images, and maintains Phoenix brand (Phoenix PT, Advanced PT, CACC PT, Horizon PT, and WorkPlace Health) websites and blogs- Monitors and tracks website and social traffic to determine areas of opportunity and how to maximize ROI- Organizes and plans educational seminars with referral sources and clinicians for both B2B and B2C audiences- Designs and implements marketing policies and procedures with VP of marketing to streamline marketing efforts across multiple brands- Conducts market research to create competitive analysis of known competition to determine how we can best establish our company as a lead PT provider- Works closely with M&A team and CRLs to ensure branding transition goes smoothly and to provide team members with support needed.

Cranberry Township, Pennsylvania, Us

- Supports over 150+ national outpatient physical therapy clinics marketing efforts to grow relationships with patients and businesses- Supports revenue goals by providing marketing support to 1,000 clinicians through maintaining strong relationships with Phoenix team members and through sourcing B2C and B2B marketing opportunities for the company- Coaches and educates clinicians about referral source marketing (B2B) efforts and helps clinicians grow necessary relationships to grow business- Manages and creates brand awareness through social media accounts, including Instagram, Facebook, LinkedIn to enhance brand visibility- Leads company social media committee with 10 clinicians and social media partner to ensure marketing efforts include clinician voice and are targeting the correct B2B and B2C audience with dynamic content- Creates and designs company marketing collateral to target and grow both B2B and B2C relationships throughout the U.S.- Researches and evaluates marketing opportunities for clinics before presenting and sharing opportunities with operations team to assess potential ROI- Creates and copyreads content, updates images, and maintains Phoenix brand (Phoenix PT, Advanced PT, CACC PT, Horizon PT, and WorkPlace Health) websites and blogs- Monitors and tracks website and social traffic to determine areas of opportunity and how to maximize ROI- Organizes and plans educational seminars with referral sources and clinicians for both B2B and B2C audiences- Designs and implements marketing policies and procedures with VP of marketing to streamline marketing efforts across multiple brands- Conducts market research to create competitive analysis of known competition to determine how we can best establish our company as a lead PT provider- Works closely with M&A team and CRLs to ensure branding transition goes smoothly and to provide team members with support needed.

Gibsonia, Pa, Us

- Oversees Elegant Journeys division of Frontiers with a small marketing team- Supports sales goals through maintaining a strong relationship with Elegant Journeys staff and through sourcing industry related sales opportunities for the company- Cultivates and maintains industry relationships/partnerships to help Frontiers grow Elegant Journeys business- Conducts market research to create competitive analysis of known competition- Manages and creates brand awareness through Frontiers Elegant Journeys social media accounts, including Instagram, Facebook, LinkedIn, and Pinterest to enhance brand visibility- Develops monthly marketing content plan for social media campaigns based off of sales data- Monitors website traffic through use of Google Analytics, and social media performance through Facebook insights, Later, and Instagram analytics- Creates and copyreads content, updates images, and maintains Frontiers Elegant Journeys website and blog- Heads production of bi-yearly Latitudes brochure, including content production, brochure design, and ad sales- Creates and designs trip brochures and flyers for Frontiers Hosted Trips and events- Maintains Frontiers Elegant Journeys weekly email blast calendar- Designs and creates content for Frontiers EJ weekly email blasts for client list- Responsible for planning and coordinating all corporate events/ trade shows- Leads both pre and post trip advisor meetings to ensure marketing and sales goals for familiarization trips are met- Facilitates Frontiers Elegant Journeys direct mailing campaigns with preferred industry partners- Assists with maintaining yearly marketing budget- Oversees print production of marketing collateral and brochures with printing partners

Gibsonia, Pa, Us

- Cultivates and maintains Frontiers Elegant Journeys social media accounts, including Instagram and Facebook to gain followers and enhance brand visibility- Edits, proofreads and maintains various sections of Frontiers Elegant Journeys website and blog - Assists in the creation and design of trip brochures and flyers for Frontiers clients and events - Maintains Frontiers Elegant Journeys email blast calendar - Designs and creates Frontiers EJ weekly email blasts for client list- Responsible for corporate events/trade show planning and execution- Assists in pre and post trip agent meetings to ensure marketing and sales goals are met- Leads Frontiers Elegant Journeys direct mailing campaigns with suppliers

Cranberry Township, Pennsylvania, Us

- Assists marketing manager with a range of marketing interactive projects- Edits, proofreads, formats, uploads and distributes press releases, blogs, and related multimedia via wire services, corporate website, and social media networks- Assists with editing and proofreading of proposals and client facing documents- Cultivates and maintains corporate social media accounts, including Facebook, Twitter, Instagram, and LinkedIn, to enhance brand relevancy- Assists in the creation and design of promotional marketing materials (product briefs and whitepapers) for company events and tradeshows- Monitors website traffic through use of Google Analytics- Maintains various sections of Netronome website- Assists in corporate events/tradeshow planning and coordination- Conducts market research to create competitive analysis of known competition- Assists with maintaining yearly marketing budget- Responsible for creation of purchase requisitions/purchase orders for marketing department