Focused on driving go-to-market success as a part of ITA Group's Employee Experience Strategy Team.

- Responsible for creating a comprehensive marketing strategy that aligns with Cooleaf's goals and positioning- Spearhead lead generation efforts through paid and organic marketing campaigns- Established Cooleaf's brand voice across all communications and collateral- Own and manage the relationship between Sales and Marketing, ensuring collaborative feedback loops, effective prioritization of requests, and creating effective work processes- Create effective sales collateral including decks, product comparison one-pagers, videos, and case studies- Create landing pages, email templates, drip campaigns, calls to action, and workflows on Hubspot to drive engagement and generate marketing qualified leads

- Created bespoke travel itineraries for clients- Managed a team of outsourced reservationists to schedule client restaurant and activity bookings - Researched the top international food, drink, and activity recommendations- Provided detailed travel and transportation assistance- Updated and maintained a database of content (location descriptions)

- Wrote and maintained customer support articles and FAQs- Collaborated within a team to design, script, and promote monthly webinars- Wrote all copy for marketing initiatives, including pitch decks, email newsletters, etc.- Maintained website (hosted on SquareSpace) and blog (hosted on Hubspot)- Created and managed social media posts, blog articles, email newsletters, and customer communications

- Responsible for content, email marketing, and all other online advertising- Created marketing campaigns in the form of email newsletters, social media outreach, contests, and more- Wrote and curated effective content for company blog and social media- Managed an affiliate program of 1000+ affiliates- Developed a unique brand voice

- Researched and contacted bloggers to arrange author interviews and book reviews- Coordinated daily mailings and galley organization- Read and evaluated fiction manuscripts for possible publication- Attended weekly meetings to improve understanding of departmental goals

- Organized data from various departments for daily marketing email- Implemented strategic social marketing campaigns to increase user base- Composed memorable and effective content for blogging and social media purposes- Attended industry events for company networking

Created company blog and composed weekly blog entriesMaintained and improved social media outlets (Twitter, Facebook, and Wordpress)

Evaluated and discussed fiction manuscript submissions with editorsProofread accepted work before publication

Read, evaluated, and sorted submissionsAssembled magazine pages in Adobe InDesignAttended local literary eventsAssisted editor/author Marc Fitten with national blog project, Marc Fitten's Indie 100