Melissa Meltzer Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Orange County, California Area

Greater San Diego Area

Responsible for the oversight and facilitation for all branded and leased retail operations within Southern California, Hawaiian Islands & Micronesia. Serve as fundamental partner between store communications and VP of sales for North America.• Effectively train and develop store teams for each location based on consumer needs, metrics, and product knowledge • Manage wages and profitability for designated territory to ensure highest ROI using P&L analysis and internal reporting platforms.• Develop and execute sales strategies for designated territory while delivering objectives on-time, within desired fiscal budgets. • Assisted in the creation and implementation for sales and operational tools at the store level to ensure elevated productivity and unanimity throughout locations.• Worked directly with both district, and regional lease partners to ensure highest sales penetration and premium brand presentation; Weekly/Monthly analysis of elevated project schematics and expansions.

Hawaiian Islands

Responsible for the oversight and facilitation for all branded and leased retail operations within Hawaiian Islands/Micronesia. Serve as fundamental partner between store communications and VP of sales for North America.

Greater Los Angeles Area

Effectively manage and oversee adidas booster field agents on all sales and marketing strategies for Western US territory. Serve as an integral partner to both wholesale and DTC accounts within Domestic US, while reporting directly to Global Running B.U. • Controlled sales and marketing strategy for core wholesale accounts and adidas direct-to- consumer B&M, while maintaining premium presentation, per brand initiatives.• Served as liaison between adidas and major US retailers for overall brand presentation, and maximum penetration for given markets within outlined territory.• Managed agents (reps) across 11 markets to ensure highest penetration and maximize brand relevance for targeted audiences; primary focus on millennial engagement.• Worked closely with external client teams for in-store campaigns and employee downloads; Participated and managed large brand events such as: Boston Marathon, ComplexCon, CityGear Summit, DPR Rep your city, Parley- Run for the Oceans, etc.• Coordinate with counter FMM on fiscal budgets and allocation of funding for all CTC projects with related accounts and respective markets.• Maintained weekly/monthly reporting cadence for both consumer and client feedback and insights; Heavily focused on brand opportunities by-way-of influencer and grassroots marketing strategy and consumer trends, while ensuring highest ROI.

Southern California