* Assists the Managing Director with overseeing the strategic direction of the Student Development Partner Program* Develops project calendar and corresponding audience segmentation plan ensuring alignment with the integrated DRM strategy and overall FAS fundraising priorities* Creates project timelines with corresponding deliverables, identifying necessary SDP hours to accomplish projects, and tracking overall capacity to ensure SDPs are actively engaged* Oversees, recruits, and trains up to 15 SDPs (including up to 2 Leads) each year* Provides coaching, mentoring, and performance feedback to all SDPs* Analyzes data and produces reports from SDP outreach platforms; regularly updates stakeholders on results and provides recommendations* Manages the setup and deployment of ThankView campaigns* Partners with Associate Director, Undergraduate and Recent Graduate Philanthropy on HCF-wide strategy for student involvement, Digital Content Strategist on integrating SDPs into social engagement, and gift officers on special donor outreach projects* Works closely with the Managing Director and Associate Director to translate the overall integrated DRM strategy into an action plan each fiscal year with corresponding deliverables and deadlines for SDP and digital projects* Serves as project manager for all DRM email appeals, overseeing the execution of the email appeal strategy, including tracking and assessing results; identifying trends and developing corresponding plans; and creating testing mechanisms to gather data to inform future strategy and direction* Coordinates with Assistant Director on special partner projects, providing guidance on digital best practice, performance insights, deployment timing, and supporting positive relationship with Email Strategy team* Partners with Digital Content Strategist to develop and execute social media strategy, leveraging DRM appeal content and Student Development Partner storytelling to engage donors and prospects

• Develops and executes comprehensive content strategies for diverse clients in retail, health care, tech, education and arts sectors, aligning with brand goals and marketing trends.• Crafts engaging, authentic copy that humanizes brands, enhancing customer engagement and brand loyalty.• Collaborates with cross-functional teams to deliver targeted B2B, B2C and D2C marketing campaigns, driving measurable results.• Conducts in-depth marketing research and audience analysis to inform content creation and strategic planning.• Manages content calendars to ensure timely delivery of high-quality content across multiple platforms.• Utilizes SEO best practices to optimize content, improving organic search visibility and web traffic.• Provides guidance for tone, style and content structure to maintain brand consistency.• Adapts quickly to client needs, demonstrating flexibility and creativity in developing customized marketing solutions.

· Creates proposals, strategies, communication plans and content for clients, including Visit Buffalo Niagara; Life Storage; 2U; ACV Auctions; eBay US, UK and AU; Domino.com; VegNews.com; Triple Curve; Buffalo Lodging Associates; The Public; Artvoice; Chickpea Magazine; Vegan Lifestyle Magazine; and Skin Deep Magazine, among others.· Writes and edits in various formats, including long and short form, editorial, social, and public relations styles, using appropriate voice, style, and brand guidelines to B2B and B2C audiences.· Conducts research, interviews subject, collaborates with editors, and project managers. Attends meetings to ensure project success.

· Led and created over 30 proposals, cases and white papers in FY23 with asks equaling over $155.85 million and ended the year with a record-breaking $150 million in committed funds, enabling the team to reach the $1 billion campaign goal one year ahead of schedule.· Assists in multiple roles for Alumni Engagement, Advancement Leadership, Major and Principal Gifts, Corporate and Foundation Relations, Annual Giving, Planned Giving, and Donor Relations and Stewardship events, such as Giving Day, the Golden Reunion, Upskilling for a Digital Future with Siemens and Folger Shakespeare Library Workshop.· Engages with deans, chairs, division leaders and faculty members from across University at Buffalo’s 13 schools and colleges, as well as sectors like Student Life and Libraries, to create funding strategies alongside gift officers, usually with major and principal gift outcomes.· Member of the Diversity, Equity, Inclusion and Belonging (DIEB) Committee (November 2023-Present), which plays a pivotal role in shaping the direction of our division and creating an environment where every member of our team and broader alumni and donor community feels heard, valued and respected. Previously served in a consulting and branding capacity.· Works with University Communications to create compelling stories for UBNow and with Advancement Communications to shape the Boldly Buffalo and forthcoming Ever Bold campaigns, as well as strategize and write solicitation letters, remarks for the VP of Advancement, collateral for gift officers, and fundraising proposals and cases for all schools across the university.· Serves as advancement communications liaison to the Jacobs School of Medicine and Biomedical Sciences, the School of Pharmacy, and the School of Dental Medicine, working with team members in university communications and gift officers to ensure that stories and messages are communicated in an efficient, strategic, and timely manner.

· Spearheaded the creation of a blog for increased organic traffic to the company website using SEO-strategy and created all content from its inception through February 2022. · Led the social media marketing strategy and execution alongside the Digital Marketing Specialist on platforms such as Instagram, Facebook, LinkedIn, X/Twitter, and TikTok.· Created objective-based content such as commercial and radio scripts, pamphlets, web site content, social media posts, speeches, posters, print and online advertisements, internal collateral, review responses, and mass email communications for Evergreen Health and its partners Community Access Services, the Pride Center of Western New York, The Evergreen Health Foundation and MOCHA Buffalo, and for fundraising events including World AIDS Day, Dining Out for Life, and Buffalo Pride Week.· Drafted leadership messages and talking points from the CEO to internal and external audiences, working closely with the communications and public relations teams.

· Assisted program instructors at various sites across the United States, including University of California, Santa Cuz; The Windward School, Los Angeles, CA; Stanford University, Palo Alto, CA; and Siena College, Loudonville, NY for advanced curriculum for primary and secondary school students for two (2) three-week sessions and a faculty-staff one-week orientation.· Assisted program directors at the Skidmore College site in Saratoga Springs, NY.· Created and carried out lesson plans and projects for students.· Worked with faculty and staff to create and maintain an ideal summer program experience for students and parents.

· Developed and delivered engaging course material for English and writing courses and provided effective instruction and mentorship to diverse groups of students.· Utilized various teaching methods, including lectures, group discussions, multimedia resources, and writer workshops, to facilitate learning and designed assessments, exams, and assignments to evaluate student progress and comprehension.· Offered constructive feedback and support to students, fostered a positive and inclusive learning environment, and collaborated with departmental colleagues to align course development and ensure consistency across curriculum.· Maintained accurate records of student attendance and grades and met with students throughout the semester to ensure growth.

· Developed and delivered engaging course material for English and writing courses and provided effective instruction and mentorship to diverse groups of students.· Utilized various teaching methods, including lectures, group discussions, multimedia resources, and writer workshops, to facilitate learning and designed assessments, exams, and assignments to evaluate student progress and comprehension.· Offered constructive feedback and support to students, fostered a positive and inclusive learning environment, and collaborated with departmental colleagues to align course development and ensure consistency across curriculum.· Maintained accurate records of student attendance and grades and met with students throughout the semester to ensure growth.

· Developed and delivered engaging course material for English and writing courses and provided effective instruction and mentorship to diverse groups of students.· Utilized various teaching methods, including lectures, group discussions, multimedia resources, and writer workshops, to facilitate learning and designed assessments, exams, and assignments to evaluate student progress and comprehension.· Offered constructive feedback and support to students, fostered a positive and inclusive learning environment, and collaborated with departmental colleagues to align course development and ensure consistency across curriculum.· Maintained accurate records of student attendance and grades and met with students throughout the semester to ensure growth.

· Developed and delivered engaging course material for English and writing courses and provided effective instruction and mentorship to diverse groups of students.· Utilized various teaching methods, including lectures, group discussions, multimedia resources, and writer workshops, to facilitate learning and designed assessments, exams, and assignments to evaluate student progress and comprehension.· Offered constructive feedback and support to students, fostered a positive and inclusive learning environment, and collaborated with departmental colleagues to align course development and ensure consistency across curriculum.· Maintained accurate records of student attendance and grades and met with students throughout the semester to ensure growth.

• Provided instructional support to professors in pre-ENG101 writing courses in FY05, and for CADS, a support service network at UB designed to provide talented students who demonstrated enormous potential with the advice, guidance, and support they needed to achieve their maximum academic success, during the summer program in 2004 and 2005.• Graded assignments, led class discussions, facilitated group activities, developed course materials, such as lesson plans, quizzes and exams, and conducted tutorials and review sessions to clarify concepts and reinforce student understanding.• Maintained accurate records of student attendance, performance, and progress, and provided timely feedback to professors.• Provided personalized academic support to students at the Writing Center and CADS during office hours by utilizing various teaching methods and resources and cultivating a supportive and motivating atmosphere to empower students to achieve academic success.