Develop and oversee all aspects of the divisions marketing activities.Assist supplier, retailers, and sales teams with their marketing strategy, including message development, marketing materials, and brand awareness. Advise sales teams and suppliers on appropriate promotional procedures established from customer data analysis and current trends. Train and educate sales and merchandising teams on brand and program knowledge through consistent GSM presentations, field initiatives, sales trainings and work-withsTarget, develop and execute seasonally relevant portfolio activations in key accountsManage POS execution in key on and off premise accountsPrepare a quarterly review of market activities to include photos of activation events, survey results (when applicable), impact on sales execution targets and revenue weekDevelop and deliver volume and revenue targets within segments on a quarterly basis involving setting the key account sold and distribution targets.Measure and evaluate key programming by segment and account universe, while utilizing the results to adjust future programming to serve the needs of the market.

Oversee and provide direction and ultimate responsibility for all aspects of the Brown-Forman and Bacardi promotional programming in ColoradoEffectively build and manage yearly budgets over $1,000,000Analyze RAD dataResponsible for event management from implementation through execution to support programs and cross-promotionsManage cross-functional teams and cross-divisional communication; resources allocations; quality assurance, meeting milestones/deadlines on timeAccountable for driving and developing creative programming platformsPOS management of market needs and within budgetCollaborate and work with various agencies to implement brand plans effectivelyBuild and enhance relationships with Bacardi, Brown-Forman, local distributor and key contacts in the management and execution of promotional brand objectives

Manage key agency staff to coordinate and staff promotional activity, manage POS and brand trainingResponsible for the performance and development of the Brand AmbassadorsImplemented trade promotions by publishing, tracking and evaluating trade spendingCoordinated development of action plans to implement across the stateRecruited, trained and pro-active supervision of Brand Ambassadors

Manage program budgets for assigned markets and submit monthly reports to Director to ensure budget is not exceeded and program objectives are being met or surpassedMentored and trained over 100 promotional models on brands and sales resulting in a 50% increase in their sales abilitiesCreated brand specific testing to ensure model knowledge which was implemented across the nationProvide direction and management of 700+ On premise promotionsBuild and managed 25 key accounts focusing on sales distribution, staff trainings, account merchandising, drink features and menu featuresCoordinate and negotiate sponsorships for brands including special events, themed nights and parties Assisted in coordinating special events such as NASCAR, PBR, JD Studio No. 7, Tuaca Body Art Ball and Mardi GrasWork closely with Brown-Forman Market Manager, Territory Manager, Brand Team and Regional Director on program efficiencies, changes, channel plans, enhancements and logisticsWork with distributor implementing sales and promotional programs in targeted key accounts in consumer markets2 time winner of the Southern Comfort top performing sales Managed and executed the promotional brand objectives for Brown Forman’s entire portfolioManaged and executed over 100 state wide eventsAccountable for driving and developing creative programming platforms in On and Off premise100+ new product placements in key accounts

Work with the Beer and Non Alcoholic suppliers to increase product distribution, recognition and case volumeImplement product promotion through consumer tastings, trade shows and hand sellsConduct educational training sessions for customer support staffManaged day to day responsibilities including product rotation, displays, shelf and cold box resets and product launchesNegotiated floor space and shelf facings to maximize brand exposureImplemented features and menu placements to drive depletions