Melissa Morton Email and Phone Number
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Research Manager with specialist knowledge of music strategy, sonic branding, and music psychology. I hold BA(Hons) and MSt degrees in Musicology from the University of Oxford, and a PhD in Music from the University of Edinburgh, which focussed on sonic branding for TV channels and streaming services. In addition to guest lectures on music psychology and sonic branding given at University of Edinburgh and the Open University, I have also presented academic research into music, sound, and branding at several international conferences, and published this research in academic journals and edited collections.
Massivemusic
View- Website:
- massivemusic.com
- Employees:
- 95
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Research ManagerMassivemusic Jan 2024 - PresentLondon, England, United Kingdom- Working with clients globally to optimise the potential impact of music and sound through research and testing, from neuroscience-based experiments to quick-turn AI-powered music testing. - Managing research projects from kick-off to delivery, providing clear research results and recommendation reports. - Collaborating with other researchers to continually develop our effectiveness measurement framework, helping to measure the impact and effectiveness of our client's sonic identities. -
Research And Insights ExecutiveWe Are Social Jan 2023 - Jan 2024London, England, United Kingdom- Worked closely with creative teams to create ideas for social content grounded in insights found through social listening tools. - Developed strong working knowledge of the MarTech stack including: Brandwatch, Talkwalker, Audiense, Sprinklr, Hootsuite, and Traakr. - Produced and managed monthly reports for Activision Blizzard, measuring the performance of social posts against benchmarks and presenting clear recommendations to the client. -
Phd ResearcherThe University Of Edinburgh Sep 2019 - Apr 2023PhD Thesis: "'A hidden art form' the value of music and sound in UK television idents (1982-2022)"My doctoral research examined the use of music and sound in idents for TV channels and streaming platforms. The approach combined musicological analyses of idents with evidence from 30+ practitioner interviews, and provided new insights into the value of music and sound for TV and streaming brands as well as the creative labour and collaborations between composers and visual designers in the production process. During this time, I also worked as an Undergraduate Tutor at the University, teaching seminars and grading essays for two courses: Psychology of Music, and Topics in Popular Music. -
Brand Strategy InternVenturethree Aug 2021 - Nov 2021Worked with a Senior Strategist on brand repositioning projects.
Melissa Morton Education Details
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Distinction -
First Class
Frequently Asked Questions about Melissa Morton
What company does Melissa Morton work for?
Melissa Morton works for Massivemusic
What is Melissa Morton's role at the current company?
Melissa Morton's current role is Research Manager at MassiveMusic | PhD in Music.
What is Melissa Morton's email address?
Melissa Morton's email address is me****@****ial.com
What schools did Melissa Morton attend?
Melissa Morton attended The University Of Edinburgh, University Of Oxford, University Of Oxford.
Who are Melissa Morton's colleagues?
Melissa Morton's colleagues are Steven Craenmehr, Martyna Kubicz, Haydn Walker, Rebeccah Lowe, Alexa Tonkin, Swathi Sudhir, Adrian Sergovich.
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