Melissa Morton Email and Phone Number

- Working with clients globally to optimise the potential impact of music and sound through research and testing, from neuroscience-based experiments to quick-turn AI-powered music testing. - Managing research projects from kick-off to delivery, providing clear research results and recommendation reports. - Collaborating with other researchers to continually develop our effectiveness measurement framework, helping to measure the impact and effectiveness of our client's sonic identities.

- Worked closely with creative teams to create ideas for social content grounded in insights found through social listening tools. - Developed strong working knowledge of the MarTech stack including: Brandwatch, Talkwalker, Audiense, Sprinklr, Hootsuite, and Traakr. - Produced and managed monthly reports for Activision Blizzard, measuring the performance of social posts against benchmarks and presenting clear recommendations to the client.

PhD Thesis: "'A hidden art form' the value of music and sound in UK television idents (1982-2022)"My doctoral research examined the use of music and sound in idents for TV channels and streaming platforms. The approach combined musicological analyses of idents with evidence from 30+ practitioner interviews, and provided new insights into the value of music and sound for TV and streaming brands as well as the creative labour and collaborations between composers and visual designers in the production process. During this time, I also worked as an Undergraduate Tutor at the University, teaching seminars and grading essays for two courses: Psychology of Music, and Topics in Popular Music.

Worked with a Senior Strategist on brand repositioning projects.